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What Is an API & Why Does It Matter for Social Media?

Sprout Social

API stands for application programming interface. This is a concept in software technology that essentially refers to how multiple applications can interact with and obtain data from one another. Application : These can be apps that you use on your smartphone or a software program that you use. What is an API?

API 110
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9 Chatbot builders to enhance your customer support

Sprout Social

A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software. Table of contents: What is a chatbot builder?

Hubspot 104
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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

Social media tools like Agorapulse work because social media platforms (like Instagram) have APIs (application programming interfaces). Each social media network controls what their API can do. It’s up to Twitter to allow a third-party software tool to provide users with that functionality.

Instagram 144
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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. What are the types of NLP categories? How does NLP work?

Process 110
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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Taweet (beta) is a social calendar and event promotion application for Twitter. Provides a snapshot of your social media presence.

Resources 243