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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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The importance of context in data ingestion strategy development: A quick overview

Socialmedia.biz

At present, there is an urgent need to support real-time data ingestion, especially when it comes down to technically demanding devices such as IoT. Getting data into the system correctly by means of extract, transform, and load processes is paramount for being able to perform analytics and make sound decisions.

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2023 Guide to Insurance Social Media Marketing [6 Tried Tactics]

Hootsuite

Insurance social media marketing presents unique challenges. Potential customers can’t just click a button to buy — instead, they complete an application and qualification process to get a quote. But they may not understand why it’s so important or how policies differ. Consumers are often price-sensitive.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped. The screen capture above is only the beginning, it only shows a small part of the Meta trademark. Just think.

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How to Get Verified on Twitter: The Essential Guide for Marketers

Hootsuite

Disclaimer: Twitter is overhauling its verification process and has suspended new applications indefinitely. The application program to verify Twitter accounts is currently on hold. This article explains: What Twitter verification means and why it’s important for marketers. Twitter paused the application program in 2017.

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What the GDPR Means to Social Media Marketers

Buffer Social

That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. I’ll also cover several key things to note for social media marketing. Disclaimer : This is my personal understanding of the GDPR based on my research and only covers social media marketing.