Buzz Marketing for Technology

JUNE 28, 2008

Applications. Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. E-mail is perhaps the biggest killer application in recent technology history. For example, MySpace grew by 609% in one year, from just under 3.5

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Convince & Convert

FEBRUARY 11, 2010

They really need to sort this process out or they are going to end up losing developers to other platforms, which make it a lot easier to get an application approved and have more transparent processes,” explains Roland Hutchinson of Geeky Gadgets. introduced an application-geared Internet. You know what’s not a good idea?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Myspace also. includes slides & worksheet) [link to post] (RT @jaybaer) #smaz – Posted using Chat Catcher [link] Park Howell Sorry I missed you at today’s event. They always do.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 20, 2012

Eric: Well, you’re kind of hitting on the, kind of the lynch pin, and I think the sort of the faltering of Digg and also sort of the lesson we wanted to tease out for this conversation is that you kept mentioning community. I mean the community votes on what’s the most relevant or important or news worthy event of the day.

Digg 113

Digg Communities MySpace YouTube 113

Techipedia: Tamar Weinberg

JUNE 18, 2008

Plurk introduced a comment system which helps create a conversational feel. Twitter went about this in the right way and it’s opened up a host of new applications, tools, and scripts. So marking a conversation or message, to be found easily later, should be one of the first features implemented. Thank you for that!

Microblogging 102

Microblogging API MySpace Yahoo 102

Ari Herzog

SEPTEMBER 30, 2010

I hate being asked this question because I always feel self-conscious that my answer may not inspire the person asking the question to continue the conversation and may just be asking it like asking How are you? Customers want to have conversations with companies in ways they never have before. while jogging past me on a street.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. His self-deprecation adds a hilarious, warm tone throughout.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. 02 conversion rate – I don’t think so! and hope for a.02 through a new channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Techipedia: Tamar Weinberg

AUGUST 25, 2010

He’d also have done the outreach personally since I’ve met the guy at social media events. It’s about building relationships, spending time on the networks, and having regular conversations with the people you want to connect with who you will value for more than just helping move the needle and getting to the bottom line.

Social Media 272

Social Media Engagement Forums Policies 272

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? That’s feedback.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. It doesn’t matter what industry you’re in.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

APRIL 10, 2008

Chances are if they’re already using FriendFeed and have begun broadcasting events from numerous social networks, they are early adopters and are more savvy than the average social media user. It’s also a conversation medium. By studying their feed, you can learn a lot more about how important social media is to them.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. So…what can we REALLY learn about how infomercials being applicable to social media? Bob sells insurance.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. You’ll be able to easier understand how these events drive social success using Swix. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. What do you think about influence mining, and its applicability for your business? Customer service? Every week.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. link] – good breakdown of social media business applications. That group used 3,126 different search terms to get here. #seo

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink. I recognized a fellow who I'd bumped into before at other events. Alright, your turn.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design.

Marketing 124

Marketing Social CRM Conference Social Media 124

Social Media Strategery

DECEMBER 22, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I love logging into Twitter and seeing so many different conversations centered around Government 2.0. Such benefits don’t have to be limited to white collar or senior management level applications.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

DECEMBER 13, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Practical application of getting the business message out there. Practical application of getting the business message out there. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

JUNE 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth? link] jaybaer I recommend you hide updates from all applications in your FB setting.

Social Media 134

Social Media Strategy Curation Privacy 134

Waxing UnLyrical

JANUARY 26, 2011

What Facebook calls an “application play,&# i.e. when you used an application to do something; and 4. When you use an application, your content and information is shared with the application. Facebook requires applications to respect your privacy (according to Facebook). When you “like&# a page; 2.

Class 268

Class Facebook Privacy Public Domain 268

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Every year, I can only read so many articles.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 5, 2010

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Of course, you can also just use a Facebook application for that. The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. I held back.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Thanks for sharing good support information for B2B social media. We have been saying many of these things for the past year. Kipp Bodnar´s last blog.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

JUNE 11, 2010

It will definitely be applicable. It will definitely be applicable. It will definitely be applicable. It will definitely be applicable. It will definitely be applicable. It will definitely be applicable. It will definitely be applicable. [link] jaybaer Thanks Pete. That much is certain.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

APRIL 14, 2010

I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own. Are we sayng that the time for vial videos, viral games and facebook applications is over? I quickly unfollow them, but I wonder if those people every change their methods or if they just keep spamming the masses.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

You need something that’s easy for you to use and that will be practical for the application you have at hand. applications like Facebook, Twitter, Skype, etc. What they often don’t realize is that they can safely enable these applications through the use of smart policies. link] Michael Good post, thank your for this.

Social Media 157

Social Media Radian6 Strategy SM2 157

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2008

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. Personally, having sat next to Daniel Terdiman of CNet, I heard (and understand) both perspectives after having liveblogged the entire event.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

JUNE 15, 2010

"4 Detective Tricks to Find Your Customers in #SocialMedia" Vertriebstipps von @JayBaer [link] [link] Wendy Soucie A recent addition to the process of finding your connections is Socialfinder which is one of the business applications on Xeesm.com. This is a social address book, and social CRM application at each extreme.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Techipedia: Tamar Weinberg

JULY 1, 2010

Similarly, this is applicable to the “make money online&# niche. It takes hard work and patience to make it offline and this is exactly applicable online. Anyway, thanks both of you, for your thoughtful conversation on the issue. In any event, the blog will be made over soon enough. I don’t know what to say.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. If you know that and have an upcoming event in that region, you could send separate wall posts in French and English to your Quebec fans based on the language they prefer. billion fans, has 3.5

Facebook 210

Facebook B2B Privacy MySpace 210

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Facebook Pages do not allow background images like Twitter, Myspace, and other services. Click on the “Application Settings&# link for that subsection, and another popover dialog will appear. FBML stands for “Facebook Markup Language&# , and is meant to be a shortcut for use in Facebook applications.

Facebook 279

Facebook How To Applications URL 279

Convince & Convert

MAY 20, 2010

Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant. You’re done with the success metrics conversation.

Metrics 117

Metrics Social Media eBook Social CRM 117