article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.

Campaign 304
article thumbnail

See campaigns differently: Why social is an invaluable player for the NFLPA

Sprout Social

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 117
article thumbnail

How To Get Results From Your Blogger Outreach Campaign

SocialFish

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. CTK Techknowledge , a nonprofit software company, contacted me to develop and execute a strategy to promote their Heart & Soul Grant to potential applicants. 1,552 organizations submitted applications.

Blogger 243
article thumbnail

13 key tools for your influencer marketing campaigns

Audiense

Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Do you have the right toolkit to succeed? Influencer Nurturing.

article thumbnail

Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

Leveraging your community of students or employees can be very powerful! There’s a lot more work with stakeholders in getting buy-in for ideas and campaigns, but the results always speak for themselves. Please describe one of your institution or organization’s social media campaigns that makes you proud.

Education 204
article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity SMM

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B 306