Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Digital marketing isn’t about campaigns, it’s about waterfalls.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Thanks for sharing good support information for B2B social media. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Anonymous Jay; I’ve been reading you last few posts and others like it across the net.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 2, 2010

I think this Diesel campaign is genius. You have to see what Diesel is doing to promote their jeans with social media [link] [link] Derek Interesting campaign – probably working well with a certain subset, but not for me, thanks. link] jaybaer I recommend you hide updates from all applications in your FB setting.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). link] Dave Ryan Great Post.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

You need something that’s easy for you to use and that will be practical for the application you have at hand. applications like Facebook, Twitter, Skype, etc. What they often don’t realize is that they can safely enable these applications through the use of smart policies.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. Social Media Marketing Guides and Tips. Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks. 6 Expert Tips for Measuring Social Media ROI by OMI Blog.

Social Media 216

Social Media Resources Tips Policies 216

Convince & Convert

MAY 20, 2010

Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc. link] #in [link] JaxPHILville RT @jaybaer: Dogs, Vampires, and Social Media Success Metrics. For twitter, I think the number of RT's and @'s is more important than # of followers.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

SEPTEMBER 21, 2010

Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together. Great list Jay.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. Save the metrics piece, and since they also own a metrics company… Application to business? Probably none. But maybe a model to watch.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

JUNE 16, 2010

The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. Whole Foods does this similarly with its mobile application when it suggests meals/shopping lists based on health needs — and even suggests meals for ingredients you already have.

Social Media 120

Social Media Strategy Mobile Consultant 120