FEBRUARY 1, 2013
Some will make the argument that Apple is loosing a little bit of its luster. That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. Their stores do look and feel like an Apple store. apple.
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. At the DLD conference this year, Galloway presented a fifteen minute blast of data titled, The Four Horsemen - Amazon, Apple, Facebook and Google. Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . apple. digital marketing. marketing.
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores.
Apple and Firebelly: How These Two Opposites Go Hand In Hand
NOVEMBER 4, 2013
One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. While Apple creates the software and hardware, Firebelly employees creatively put them to use for design and management purposes. Blog Apple Social Media Marketing
Is Marketing About To Get Really Creepy Or Really Good?
MARCH 28, 2013
Apple acquired a company last week. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. On March 23rd, 2013, The Wall Street Journal reported that Apple acquired a company called WiFiSLAM for an estimated $20 million (not bad for a two year old company with just a handful of employees that includes some ex-Googlers). This is more than a defensive move for Apple. apple. marketing.
Tracking, Personalization And Screams Of Privacy
FEBRUARY 15, 2013
The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. It's too bad, because this moment in history could well the one where marketing finally delivers on its promise of being relevant, personal and near-individualized. " Amazon beat out Apple , The Walt Disney Company , Google and many more to grab this coveted spot.
The iPad Should Be Free
OCTOBER 12, 2012
In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are. One could argue, that this is the right play for Amazon, as they are the ones who have to catch up to the deep penetration that Apple and iTunes has in this space. Actually, it's not about Apple. apple. marketing. media.
Five questions your marketing team should be asking about location-based technology
MARCH 4, 2015
Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Now consider the gray area your marketing team will want to explore in the future.
Is Smart Marketing An Oxymoron?
AUGUST 20, 2013
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In a world where screens are connected, ubiquitous, cheap and in the palms of our hands, perhaps all of those strategies are stupid, and what brands are in dire need of is a smart marketing strategy. Trying to market against this using a mobile strategy seems almost as ridiculous as trying to get conversion from a QR code that''s lambasted on a billboard that is situated on the interstate. Are we still talking about the need for brands to embrace mobile marketing?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Marketing Charts ).
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study. If that’s just the scenario on mobile retail sites, just think about all of the e-commerce sites and brands that rely on the Internet to drive traffic, click throughs, newsletter sign-ups and purchases.
The New Disruption
DECEMBER 9, 2011
Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). If you can have something shipped as fast as possible to you and can return it - no questions asked - then the retail game changes. apple.
The Year Of More
JANUARY 3, 2012
While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. Achieving mastery of the local market has never been easy. This year will see the introduction of many new devices (including the hotly anticipated entry of Apple into the television set business). This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers). apple. apple television. local market.
Shocking Shopping Experiences At The Mall
JULY 25, 2015
The news that I read would have you believe that this is the end of retail as we have known it. Amazon now has a higher market capitalization than Walmart. With that, I am a retail rat. . As I got older, I realized that my dad was visiting these stores to figure out a better way to merchandise, or work with his fellow merchants to have stronger buying power. I was, literally, brought up in the retail environment. just love the smell of retail in the morning. It turns out, that the mall that we're visiting is 2,700,000 square feet with over 300 retailers.
What The Next Five Years Will Be About
APRIL 29, 2011
The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. With these retailers' size and growth comes another reality: they begin to dictate everything from quantity and terms to acceptable margins. Notwithstanding how the major retailers might feel about this project, it was a smart and wise play. apple. digital marketing. retail.
The Complexity Of Simplicity
APRIL 10, 2013
Primarily, I''m a big fan of retail and an enthusiast of the industry. love the smell of commerce in the morning (to quote the movie, Mallrats ). I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). If you polled employees at Apple (and if they were willing to tell you the truth in candid fashion), you would probably uncover that Apple is not a simple company at all. apple employee. apple retail. marketing strategy.
Is Shazam the Future of Mobile Marketing
Convince & Convert
FEBRUARY 18, 2015
Are we about to finally crack the mobile marketing code? The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. Do you really want to download an app, and do you want to download a different app for each retailer? Image via BigStockPhoto.com.
3 Things About Facebook
NOVEMBER 10, 2011
While the company has deep challenges ahead of it (like getting a better grip on marketing opportunities and truly creating a more comprehensive mobile strategy), if you're at all interested in marketing and media, do yourself a favor and spend some time reading, watching and thinking about this. This article article pits Apple , Google , Amazon and Facebook against one another. Facebook Will Be 50% Of Online Retail By 2015: Infographic. apple. marketing. retail. For some, it's easy to write off Facebook as the online social network du jour.
Business Transformation. From Marketers To Makers.
NOVEMBER 21, 2014
Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. If we all agree (and we should) that consumers have a digital-first posture (meaning, that most people''s first and ongoing brand interactions don''t happen at the physical business location - retail or office - but that they begin and end online), then our brand narratives, need to match their expectations and their paths to purchase. Jay Baer often says that social media is the campfire, and that content marketing is the gasoline.
Great Marketing Is Utilitarian
DECEMBER 7, 2012
Apples. Who among us has not felt the stirrings of super-market rage as we crisscross the fluorescent-lit maze of shelves, our shopping carts banging together as we search for a single palatable salami? This is a problem good marketing can solve. Meijer , a regional market and grocery chain, has close to two hundred stores in Michigan, Ohio, Indiana, Illinois and Kentucky. Through their seventy-five years, the family-owned business has seen dramatic changes in their retail experience. Marketing is no longer just about messaging and brand loyalty. Bread.
Five Steps to Insanely Good Customer Service
FEBRUARY 26, 2015
Our beer and liquor market is heavily controlled. It’s also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Rogers Cable is the largest cable television provider in Canada, also offering high-speed Internet access, residential telephone services, and video retailing. The Apple Approach. By Lindsay Bell. Over a weekend.
Amazon, Google, Apple, Facebook and the Gang of Four
Convince & Convert
JANUARY 3, 2012
Jay: It’s interesting that you talk about Google and Amazon and Apple and those guys. By the same token, there’s no guarantee, as you know, that Amazon, Apple, Facebook, and Google will be as prominent in five years, unless these companies are constantly reinventing themselves, and even then, there’s no guarantee. Video production by my friends at Candidio.
A Twitch In Time
AUGUST 28, 2014
It''s hard to feel like this when digital marketing is everything that I do. Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. after Netflix, Google and Apple ). and it''s something that many marketers who are toiling around with content marketing need to consider as well. affiliate marketing. apple. content marketing. digital marketing. online retailer. retail. That''s it, I am officially out of loop. amazon.
Podcast 385 - How to Deliver Insanely Great Customer Service
MAY 21, 2012
This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. How the genius bar and one to one programs are about creating customer loyalty.but its not upselling, it is about creating an ongoing retail experience. Carmine has previously helped us understand how to use Foursquare.a must listen podcast !
NASCAR appeals to more than just Sports Fans!
Buzz Marketing for Technology
MARCH 14, 2012
But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. Our thoughts ran wild thinking of the Samsung Galaxy II car or an Apple iPhone car. As expected what we found in the social data was quite interesting.
Be the Leader In Your Industry: Blaze the Trail
AUGUST 29, 2011
Page from the Apple Book. The consumer electronics industry is built around copying the successful products that Apple produces. When the iPhone came out, there were copycat touch-screen phones on the market within months. Apple blazed the trail. Apple blazed the trail. Apple blazed the trail. Microsoft opened 11 retail stores this year. But How?
Marketing Trends for 2011
Blue Focus Marketing
JANUARY 9, 2011
Yes, things are a bit crazy but this is also an exciting time for marketing professionals. As we start the New Year, we find the barometer for “change” ratcheted up a few dozen notches. So, here’s my list. Marketers will accelerate efforts to identify, leverage and measure the results of social media marketing. The best marketers truly understand that the U.S.
SEO and the Stock Market: How to Profit from Google Penalties
SEPTEMBER 12, 2014
was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. The Yellow Pages however, trading as Yellow Media on the stock market, were estimated to have lost around 20% of their organic search traffic. In less than an hour Apple’s stock dropped 2.2%
Katie Couric Will Give Us The Internet That We Deserve
NOVEMBER 27, 2013
What you will see is that the market value online is divided up like this: Apple = 41%. It''s not a true apples to apples comparison, but you get the idea. Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). apple. retailer. What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. From sitting back to leaning in. Google = 27%. CBS = 7%.
The Gift Of Facebook
SEPTEMBER 28, 2012
There is a much bigger marketing and sales opportunity that exists. It's going to be even more amazing when Facebook can scale this platform into a world where you can easily send anything physical or virtual that you desire (the latest LEGO collectible or a $200 virtual gift card to the Apple store). The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. apple store. marketing. retail. never liked Facebook as an advertising platform.
Some Cheez-its, A Mountain Dew, A Snickers Bar. And A Kindle
FEBRUARY 4, 2014
As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. Every so often, rumors crop-up that the online retailer (that has a market cap of over $157 billion) is about to open up physical retail locations or is providing delivery lockers (known as Amazon Locker ) or some other unique way to change the retail experience. Both in terms of brand affinity and a war chest to experiment with new ways of retailing.
The Permanent Brand
JANUARY 16, 2013
When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. We live in a day and age when people not only tattoo their bodies with brands (everything from corporate logos like Harley Davidson and Budweiser to Apple and the rock band KISS ), but have what Kevin Roberts (CEO Worldwide of the advertising agency, Saatchi & Saatchi ) dubbed a " Lovemark " (a brand that delivers, "loyalty beyond reason" ). apple. marketing.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
Whittemore Wiggly Wigglers Wiggly Podcast Podcasting Retail United Kingdom C.B. Whittemore Wiggly Wigglers Wiggly Wigglers Blog Blog / Blogging Retail United Kingdom C.B. For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? Evans adenin TECHNOLOGIES Inc.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.
Virtual Reality, Amazon Prime Air, Snapchat, Swiping Right For Sperm And More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
OCTOBER 8, 2016
apple. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. national retail federation. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show.
Are Tablet PCs Just a Fad?
AUGUST 12, 2011
Mr Shih’s views are contradictory with those of market analyst Ben Riitzes, of Barclays Capital, who last week declared that he expected Tablet PCs to continue to cannibalize the laptop market. That sentiment has previously been echoed by Apple CEO Steve Jobs who released the memo “We’re living in a post-PC world”. Tech & Gadgets Apple iPad iPad tablet pc tablets
Six Links Worthy Of Your Attention #63
SEPTEMBER 3, 2011
Local Rules: The Death (and Rebirth) of Retail - City of Sound. "Australian designer/thinker Dan Hill writes a brilliant piece about digital, retail, and how cities work." In Tribute to Steve Jobs, Tokyo Man Runs Giant Apple Logo - PC Magazine. "I guess we're all learning to cope with the new that Steve Jobs has resigned from Apple in our own little way. The marketing genius of "Led Zeppelin IV" - Superhype. apple. marketing. retail. "This National Geographic piece is the best, most recent proof I've seen of evolution.
Big Can Often Be Much Better
APRIL 24, 2015
Take a brand like Apple. Putting aside their market capitalization, their stunning technology tools and retail environments, there are many people who struggle with their products and services. How Apple gets it so right. Warning: this is a " market of one " story). went to the Apple website, clicked the link for a customer support rep to call me, and took a deep, meditative breath. For all of their foibles and fall-downs, Apple never felt like a bunch of silos between customer support on the phone, the digital experience and the in-store experience.
The Bright Side Of Black Friday
NOVEMBER 25, 2011
While some of our population shakes their collective heads in disbelief, this is a very true reality of modern day marketing. Those who get the deals camp out for hours on end on unforgiving cement, and those who don't get the deals wind up trying to pick the retail shelves dry while muttering their disdain for the retailer under their breathe. If the sole purpose of Black Friday is for the retailers to clean their shelves or to get a whole whack of people into their stores, they can ignore the past five hundred words that I've written. marketing. retail.
The Internet Could Be Closed For Business
JUNE 12, 2012
Back then, I could have never imagined that thousands of people (each and every day) would be interested in my musings about the marketing and communications industry. If you take a step back and read the classic business book, The Cluetrain Manifesto , you'll note that the authors of that book ( Rick Levine , Christopher Locke , Doc Searls and David Weinberger ), were setting the stage for a world that was open, where markets were truly conversations, and people's content was just as (if not more) relevant than what we were getting from the traditional mass media. apple.