The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location? Are consumers willing to give retailers precise information about their location?

Apple 149

Apple GPS Retail Wireless 149

Twist Image

MARCH 28, 2013

Apple acquired a company last week. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. This is more than a defensive move for Apple.

GPS 81

GPS Retail Apple Marketing 81

Twist Image

JANUARY 3, 2012

While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. Achieving mastery of the local market has never been easy. apple television. local market. apple television. local market. More local.

GPS 106

GPS Microsoft Apple Loyalty 106

Twist Image

DECEMBER 11, 2010

"Is GPS eroding our brain? But that may be what the GPS has done to our brains. What will Amazon , Apple and the big book retailers do to play along or catch up? book retailer. book retailer. It may be eroding your brain - MSNBC. " (Mitch for Hugh). bitcurrent. bite-sized edits. david mamet.

GPS 89

GPS eBook Apple Retail 89

Bare Feet Studios

AUGUST 18, 2010

I had enabled the “Find My Phone&# feature that interacts with the GPS on the device. It took 45 minutes and only cost $168 – about half the retail price courtesy of my Progressive policy. When the Apple Stores and the ATT&T stores have no phones, check your local Radio Shack! Stress: no need.

iPhone 64

iPhone GPS Upcoming Mobile 64

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Apple iPhone 3G This, RIM BlackBerry Bold That: How Important is 3G REALLY? Network Monitoring.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100