Sprout Social

FEBRUARY 25, 2019

It’s used by companies around the world to understand their customers better and inform their next marketing step. Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Listening on Facebook is a step up from monitoring and taking action. Ingenius: Storage.

Facebook 94

Facebook Review Overview Press Release 94

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) . #1: The problem? A bit of both?

Social Media 99

Social Media How To Metrics Analytics 99

Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. 5 Apple Pulls at Our Heartstrings.

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Campaign Retail Loyalty Marketing 134

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. Apple’s #ShotOniPhone. commissioned by @Apple for pride month ?? 6 social campaigns that captivated the internet in 2021.

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Campaign Social Media Collaboration Apple 136

Hootsuite

MAY 10, 2021

Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Global businesses reach specific market segments on social media through the use of different platforms and accounts.

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Examples Company Social Media Apparel 145

Laurel Papworth

JUNE 9, 2023

How will we adapt to artificial intelligence, especially in a job market that suddenly looks VERY different? Open up chatGPT, ask it to do something, write me a marketing plan, critique this statement, both positive and negative, roleplay my editor, and the response back will mean that the job is done faster. Google, Apple, Facebook.

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Avatar System Data Course 98

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. The future of metaverse marketing. The short answer is yes.

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Brands Avatar Fashion Virtual World 116

Sprout Social

JULY 30, 2018

Comparing the Instagram activity of a small, local retailer to the likes of H&M or Old Navy would be apples and oranges. First thing’s first: marketers should have a strong pulse on what’s considered top-performing content in their space. Sentiment Analysis. Think about it. Content Performance.

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Brands Analysis Sentiment Metrics 78

Sprout Social

AUGUST 3, 2022

You can tap into your audience’s feelings by measuring sentiment, the scope of conversations and more. In 2013, Skittles replaced their legacy lime-flavored candy with green apple and customers have been begging the brand to bring it back ever since. This allows you to shape a public apology that directly addresses their feedback.

Brands 99

Brands Issues Social Media Conference 99

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is Cameo? Get the free template now!

Video 91

Video Brands Hosting Template 91

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. ShortStack. Cool iPhone Apps.

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Review Tools Social Media Klout 200