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Are Tablet PCs Just a Fad?

Idaconcpts

That sentiment has previously been echoed by Apple CEO Steve Jobs who released the memo “We’re living in a post-PC world”. Quite astonishingly Apple is on target to sell up to 40 million iPads during 2011, while these figures are attention grabbing headlines; the PC is still indisputably the king of the digital world.

Apple 133
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The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

And after getting rejected by Apple in assisting with the unlock, the bureau has been flooded with offers from people who said they could get into the encrypted phone. In the last week, the agency announced that they would be receiving help from an unnamed hacker, causing Apple vs. FBI chatter to skyrocket.

Loyalty 60
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No Pictures Allowed

Twist Image

Neither reason seems to make any sense, because the general sentiment of the statement "no photography" screams: "we don't trust you!" All of these sentiments (and more) point to trust. Imagine if you walked into an Apple store and they said, "no photography." retail operation. brand rules.

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The Permanent Brand

Twist Image

A sentiment. If you have ever waited in line for an Apple product, you know what this means. retail experience. retail experience. Because branding is all about leaving a mark (emotional, physical, you name it). An impression. A feeling. The unreasonable penchant of being attached to something. To be more. brand loyalty.

Brands 108
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Measuring Customer Experience for B2B Marketers

Oktopost

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Source: Salesmanago. Check-In Calls.

B2B 101
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

It includes an analysis of context, sentiment, and the overall customer experience. Apple’s #ShotOniPhone campaign Apple leverages user-generated content to highlight the capabilities of the iPhone camera. Social listening allows businesses to tune in to their customer's needs, preferences, and sentiments about their brand.

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Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Where are people especially interested in a particular retailer? For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Online reputation management is a must for brands and businesses and doing a sentiment analysis is a good first step.