Apple Should Not Buy Twitter
MARCH 26, 2012
I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? But now there is speculation Apple could buy the social networking giant with some of their cash reserves (it’s also said they have so much money, they could buy Facebook and Research In Motion ). . But Apple is a computer company. Apple does do hardware and software really well.
An ‘Apple’ a Day Keeps the PR Critics Away
NOVEMBER 12, 2015
Apple holds the top spot on the Forbes most valuable brand list this year, showing us just how fruitful a company’s brand can be. There is no doubt their PR machine has been effective at creating that strong brand—and those in the PR industry can stand to learn from Apple as it stays innovative in an ever-changing world. We associate Apple with the experience.
Be the Leader In Your Industry: Blaze the Trail
AUGUST 29, 2011
But what is interesting is it likely will cripple the consumer electronics industry. Page from the Apple Book. The consumer electronics industry is built around copying the successful products that Apple produces. Apple blazed the trail. Apple blazed the trail. Apple blazed the trail. Apple blazed the trail. Steve Jobs resigned last week.
Will the New Apple Car Have Windows?
Convince & Convert
SEPTEMBER 28, 2015
This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). Apple Car. apple — Chris Neumeyer (@Chris_Neumeyer) September 23, 2015. jrfm if Apple is coming out with a car, will it have windows ? Social Fresh. pic.twitter.com/wdUQikWQV9.
To Taylor Swift, Love Spin Sucks
JUNE 24, 2015
To Apple, Love Taylor Swift. Earlier this week, Taylor Swift dashed off an article on Tumblr, where she, according to the Washington Post , “harshly chastised the company for its plan to not compensate artists during a three-month free trial for its new streaming service, Apple Music.” Managed to get thousands of articles written about her letter to Apple in only two days.
Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though. Unfortunately, they still don’t quite “get it. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.
Is Crowdsourcing Really the Industry’s Dark Side?
JUNE 24, 2011
There are two reasons why crowdsourcing is actually a good thing for the design industry: 1. The music industry cried bloody murder saying it was the end of the music business, but organizations started to adapt. Guest post by Adam Weitz. [Ed: Apart from Kirsten Wright , Adam also responded on Twitter to my original MycroBurst post. Here is his guest post.]. “Oh, crap..
The Future of Media in a Digital World
OCTOBER 26, 2015
With the rise of social media and digital information tools, it’s a nonstop struggle to stay on top of the latest trends and stay informed about the overall trajectory of the media industry. The pace of change in the media industry seems to be accelerating now more than ever—affecting everything from how we get our news to how we interact with our favorite people, personalities, and brands.
Gin and Topics: Customers As Muppets and PR Are Not Liars
MARCH 16, 2012
Apple Hit with Siri Suit. Some guy is suing Apple because he can’t make Siri do the things the commercials say she does. Social Media Top 5 Apple Email Marketing facebook gin and topics goldman sachs PR industry perception siri yahooWell, it was a fun week for Goldman Sachs, was it not? I’m trying to decide if I’m going to write about it. For 14 years.
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
Tweetdeck is my own not-so-secret productivity tool that tracks important events happening in my industry. Cyfe helps me monitor and archive more context from industry. Don’t have an apple device? Content Strategy Industry InsiderWhen I first got started, I was lucky if I could write a post twice a week and remain at the top of my quality game. Making an email course.
Health And Fitness Apps See 62% Increase In Usage In Last Six Months
The Realtime Report
JUNE 24, 2014
Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Such a statistic means that growth in health and fitness apps is 87% faster than the entire mobile app industry.
My Search For An iPhone Alternative
APRIL 25, 2013
About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. I was insanely jealous of my Apple fanboy co-worker and his. It fueled my migration from PC user to Apple across the board. And here’s a few reasons why: Apple has gotten lazy. Apple hides everything. Screen size.
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
Last year, after a run-in with a spammer, Michael Arrington , the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence. Virtually every industry has a perception issue. The “Oil Industry” has BP and the Exxon Valdez. You get the picture. In the U.S.,
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
How big is the SEO industry? In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing?
3 Types of Software Nonprofits Should Be Using
FEBRUARY 19, 2015
Solutions that are tailored to the nonprofit industry are valuable in their own right, but they aren’t the only type of systems that provide significant value. Historically speaking, comparing CRMs with donor management has been considered a fruitless “apples to oranges” situation. Implementation Industry Insider Guest post by Jenna Puckett. ————-.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. How do you know food bloggers won’t be interested in your pitch about industrial lubricants? Influencer marketing has become a key component of PR and web presence optimization. ” Perfect!
The End Of The Smartphone
DECEMBER 11, 2012
When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. What will Apple do next? " Do you believe that Apple will now let Google take the lead in the future of connectivity? apple. industrial design. Sounds creepy? amazon. android.
Steve Jobs, Marketing Genius
OCTOBER 5, 2011
There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar. From my first personal computer, an Apple 2e, to the MacBook Pro this post is being written on, Jobs has had direct and consistent impact on the way I have viewed and consumed information for the better part of three decades.
The Story Of Vice And The Future Of Media
MARCH 4, 2016
With that, I was very fortunate to work in the music industry (starting in the late eighties). wrote for music and lifestyle publications (I even published a few), and managed to become friends with artists, industry professionals and other media outlets. And then you can talk about IPOs or getting bought, or no one can buy you at that point, or doing something with a big boy like an Apple or a Google , whatever it is. apple. music industry. I'm a metalhead punk. That's about it. Faster and harder. It's my way of life. and it's not for everyone. It was crazy.
Are Tablet PCs Just a Fad?
AUGUST 12, 2011
Taking a swipe at Intel’s new Ultrabook concept he proclaimed that the industry needed to be more innovative instead of latching onto current trends, pot kettle black springs to mind. That sentiment has previously been echoed by Apple CEO Steve Jobs who released the memo “We’re living in a post-PC world”. Tech & Gadgets Apple iPad iPad tablet pc tablets
Ad Blocking And The Future of Advertising with Seth Godin
OCTOBER 18, 2015
Like many people in the marketing industry, I have been paying a ton of attention to the ad blocking world. The growth of this technology, and Apple's recent news , has created a stir of emotions and the recognition for change. apple. adblocking advertisingawards advertisingpodcast apple audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google itunes jwalterthompson marketingblog marketingpodcast mirum mirumagency sethgodin sethgodinblog twitter wppAs always, Seth was gracious enough to accept my invitation. audio. blogging.
Are Brands Ready For The Instagram Economy?
MARCH 20, 2014
It turned out that there was a burgeoning cottage industry being built in places like Kuwait for businesses that were interested in doing more on Instagram than selfies, regrams of people twerking or motivational quotes. If you''re Apple , you could use a unique Instagram feed just for iPhone cases or one for cables (you get the idea). apple. When you hear the name Instagram , what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. Is Instagram the future of e-commerce? What about major brands? advertorial. brand.
Mobile App Store Data is Required in 2015 Marketing Plans
JUNE 11, 2015
Companies across industries are trying to understand how to best address the needs of their new ultra-mobile target market. It raises questions, such as: How are they using apps? And they all live in app stores such as Google Play and the Apple App Store. The Apple keyword field is limited to 100 characters, and can only be updated when the app is updated. The math is simple.
The Complexity Of Simplicity
APRIL 10, 2013
As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy. Primarily, I''m a big fan of retail and an enthusiast of the industry. When Johnson (who was previously heading up the retail division of Apple and was responsible for some of Target ''s success prior to that) was picked to help reinvent the beleaguered department store chain, I held high hopes that his actions might reinvigorate the entire department store model. apple employee. apple retail.
The Year Of Mobile? Sounds Like The Month Of The Smartphone
DECEMBER 28, 2011
This is one of those moments when the Marketing industry must give pause. Something tells me that as we get more and more connected, not only does email, text messaging and chat start chewing into the voice usage, but I'm going to guess that FaceTime (and other soon-to-follow products) are going to make voice calls as relevant as sending a letter in the mail (with all due respect to the pains that the postal industry is currently feeling). Apple vs. Android vs. RIM vs. Microsoft vs. everyone else. apple. marketing industry. Are smartphones now mass? rapidly.
The Inferior Brand
JUNE 3, 2013
Not everyone works for Apple. In fact, the vast majority of us probably don''t work for the superstar brand in our industry. Identify their industry. Target this industry more aggressively. Is there a certain industry? apple. Not everyone has a brand like Google. Sure, there are challenger brands, startups and more that have the potential to find their niche, build a market and be the quintessential contender, but there is a very real reality that most people don''t like to face: your brand may, in fact, be inferior. Are they delusional? Pragmatic?
Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?
The Realtime Report
JANUARY 14, 2014
The site went live in San Diego, entering the dining industry in the fourth quarter of 2013; now 20% of the restaurants (~1,000) in the city are experimenting with LiveDeal. Apple Debuts iBeacon Location Technology in U.S. Realtime Tools coupon daily deal Foursquare geolocation Groupon LiveDeal LivingSocial restaurant industry Now there’s a new kid on the block: LiveDeal.
The Future of Media Is Beyond The Screen
FEBRUARY 19, 2013
They are the digitization of other industries (beyond media) and in this digitalization, these things will be connected and will have screens with them (though some may not). Think about Apple TV or Boxee (both connect you to the Web and - if we're going to be raw about it - provide many entertainment services that allow you to avoid traditional commercials with ease). In its simplest form, Apple 's AirPlay functionality allows you to throw your screen anywhere. apple. apple tv. Advertising traditionally serves a traditional purpose. What does that mean?
How Popularity Ends
JANUARY 20, 2015
Rich made this point pretty well in his post: The medium’s true nature may not lend itself to marketing, or the way communicators are being conditioned to market by both the networks themselves as well as industry thought leaders. You may be tired of iPhones, but you have to admit Apple does keep evolving the product. Popular things can begin to grate on you. Thank you!
If You're In Business, You Need To Watch This CrossFit Documentary
APRIL 4, 2014
Surfing across Apple TV , I came across something that you should watch this weekend. At first, it was criticized and ridiculed by many pundits in the industry. People are quick to point to Apple and Amazon as these untouchable beacons of corporate perfection, but spend some time looking at CrossFit. From how they disrupted the industry to how they communicate and connect with consumers. apple. apple tv. fitness industry. Let me take a step back. It was called CrossFit. Every day, they would post on a blog a workout of the day. It is inspiring.
3D Printing Will Impact Business In A Big Way
MARCH 6, 2013
If you go back to the pre-industrial revolution and before mass manufacturing times, you'll be reminded that things like screws, nails, hinges, bookshelves, kitchen appliances, homes, buggies and more were all built by hand. " In short, faster printing technologies are moving from the research lab to industry with a pace that can only de described as exponential. apple. apple genius bar. industrial revolution. Many people see 3D printing as a pipedream or something that major brands need not concern themselves with yet. It's true. Go back in time. brand.
The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
JANUARY 8, 2015
Last April, Bloomberg BusinessWeek ran an article titled, Apple''s 10-Year-Old iTunes Loses Ground to Streaming. apple. music industry. The consumer is changing. This used to be a platitude. Correction. It''s a marketing parlour trick to say that "the consumer has changed." It''s a parlour trick, because the more professional marketers say this, the more latitude they may be given to try new, untested and unknown things. It''s also used to then beg forgiveness for any misgivings that may have occurred in the execution of an advertising campaign. That''s not all. for money.
Technology Removes Technology
SEPTEMBER 22, 2012
would argue that it's something else: these corporate designers have figured out something that other technology and consumer electronic goods companies still struggle with: Apple , Google and Amazon have done an amazing job of removing the technology from their technology. If you want to make an anti-Apple fan roll their eyes and sigh ungratefully, just say to them, "it just works."
How To Curtail Showrooming: Charge Admission
MARCH 29, 2013
Looking at platforms like the Genius Bar at Apple 's retail experience points to a retail environment where physical goods are sold alongside of services and more experiences. It is (usually) a misguided strategy to make everyone pay for the changes in an industry. apple. apple store. admission apple applestore bestbuy bookstore browseastore consumer ebook ecommerce geniusbar loyaltyprogram luxurygoods matchingprices mobiledevice mobiletrend onlinechannel pricecomparison retail retailenvironment retailexperience retailpundit showrooming smartphone verawang
Adapt Or Die
JANUARY 19, 2012
You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. and almost every other industry should adapt or die. " When you actually start digging down deep into how these companies have evolved and stayed relevant, you won't see business models that look like anything from the playbooks of Apple , Google or Facebook. apple. music industry. newspaper industry. Do you find it easy to adapt? Not risk.
Are You An Entrepreneur Or A Business Owner?
FEBRUARY 19, 2011
The best business models and the companies with the most innovation all started with an individual (or a team of people) who believed that the future success of their industry will look very different from its current state. You can poke fun at Steve Jobs and everything Apple does all you like, but ask yourself this: if you were a computer and software manufacturer, would you have the perpetual entrepreneurial guts to take a 180 turn and start making a phone? The amazing story of Apple (and many other brands) comes from their ability to do much more than just be business owners.
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
believe that omni-channel is simply an industry buzzword to define the challenge of working in silos with disparate data sets that struggle to find connection points. Brands like Apple and LEGO dove into the retail world to own the direct relationship with their consumers, so why would it be so crazy for brands like Amazon to do the same? apple. Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. you get the idea).