Twist Image

JUNE 3, 2013

Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably don''t work for the superstar brand in our industry. Identify their industry. Target this industry more aggressively. Is there a certain industry? online social network. social media.

Brands 109

Brands Startup Apple Advertising 109

Buzz Marketing for Technology

JANUARY 25, 2012

Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%. So what does this mean for marketers and for major brands in an era of social media? For example look what Apple is going through with its overseas vendors. And this year was no exception. Well 2 things ….

Microblogging 187

Microblogging Trends Forums Apple 187

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. The Web isn''t what it used to be.

Social Media 167

Social Media Flipboard Press Release Trends 167

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete 277

Compete Quantcast Sample Samples 277

Saying It Social

MAY 1, 2010

Fortunately, with a little strategic planning and implementation of some very helpful tools, you can accomplish your social networking/social media marketing tasks for the day in a very short amount of time. Blogs lend so many benefits to a social media marketing program that they really can’t be overlooked.

How To 132

How To Google Reader Social Networking Ping.fm 132

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Regardless of your industry or audience, this approach to planning can work for you. How to use this social media marketing plan. These metrics can be found in Google Analytics.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Maintain a stronger pulse on your industry at large. Who’s ranking for keywords related to your industry? Industry journals, reports and blogs.

Research 98

Research How To Marketing Price 98

Bill Hartzer

APRIL 26, 2010

In the social networking category, Mark Zuckerberg, the Founder of Facebook , beat out Kevin Rose, the Founder of Digg. In the search category, the heads of Google , Microsoft , and Yahoo! I am particularly interested in the Search category , where Larry Page and Sergey Brin, the Founders of Google , were named first.

Web 2.0 161

Web 2.0 comScore Microsoft Yahoo 161

Sprout Social

MARCH 1, 2017

Brands that can employ a combination of social monitoring and listening foster stronger, longterm relationships with their customer which can lead to a number of positive things for a business. Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar. Ah, the ever-important topic of social media ROI.

Upcoming 40

Upcoming Yahoo Apple ROI 40

Pam Moore

AUGUST 31, 2018

It could be you are talking apples and your management is talking oranges. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. Could it be that all your management sees when they look at the social web is risk? You are not speaking the same language as your management.

Social Media 147

Social Media Training Startup Team 147

Convince & Convert

JUNE 19, 2012

Groups of industry thinkers have designed complex formulas that provide a framework for determining the lifetime value of a fan. To couple this, The Social Habit study conducted by Edison Research suggests that approximately 33% of social network users knowingly follow brands, products or services on social networks.

Facebook 157

Facebook Study Apple Consultant 157

Pam Moore

AUGUST 31, 2018

It could be you are talking apples and your management is talking oranges. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. Could it be that all your management sees when they look at the social web is risk? You are not speaking the same language as your management.

Social Media 60

Social Media Training Startup Team 60

Buzz Marketing for Technology

JUNE 27, 2008

billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. For disclosures on Rolands industry affiliations, click here. The Apple Core. Googling Google. Goodwill Industries CIO: Steve Bergman. The Apple Core.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age. Microsoft (Information Age) vs. Google (Connected Age). Google (GOOG), on the other hand, hints at the Connected Age without entirely fulfilling its promise. Google depends on a more emergent style of innovation.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Bill Hartzer

MARCH 4, 2010

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Post on Google Buzz. Public relations icon Robert L. Hardcover). Japan Business Council, the Economic Clubs of New York and Chicago, and the Florida Council of 100.

Handbook 100

Handbook Publishing Joomla Committee 100

Buzz Marketing for Technology

JUNE 27, 2008

« NBA Launches Social Network | Main. How to turn Gmail into a massive personal database (Gmail + the Google Toolbar). How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter). I scan 275 RSS feeds in Google Reader and I use dozens of bookmarklets and shortcuts to help me manage it all.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

JUNE 27, 2008

Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - James Robertson. Euan Semple. David Weinberger. Categories. 10000 Miles.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Hootsuite

APRIL 6, 2023

Ahead of its acquisition by Google in the fall of 2006, the site grew to 100 million videos watched by 20 million dedicated users. This moment essentially marked the beginning of social media influencers. Along with WeChat and Douyin, Weibo remains one of the most popular social networks in China.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Buzz Marketing for Technology

JUNE 27, 2008

Become a Knowledge Management Ninja with Google Reader. However, none matches the power of Google Reader. Some of these may work with RSS readers from Newsgator, Bloglines and others but they are written with Google in mind.). The Core Philosophy: Google Reader is a database and a feed reader.

Google Reader 273

Google Reader Google Bookmarklet RSS 273

Sprout Social

APRIL 26, 2023

In these cases, it will be much easier to account for their social media return on investment. For example, here’s Apple promoting the Macbook through a targeted Twitter ad for iPhone users. The brand will then be able to measure its social media ROI by looking at the number of traffic and sales coming from the ad.

ROI 98

ROI Social Media How To Metrics 98

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? 12 Comments.

LinkedIn 109

LinkedIn Google Directory API 109

Convince & Convert

JUNE 8, 2012

Jay : Maybe there will be an Amazon store, like we have the Apple store. Jim : I love that line from the social network. Again, you’re grasping at straws sometimes, at the industry. Or are they making more money on Google just charging you for the blast. Maybe there’s one or two dinosaurs left.

Publishing 118

Publishing Case Study Buy Company 118

Hootsuite

JUNE 29, 2021

Engagement rates are the currency of the social media marketing industry. But engagement metrics like shares and comments give your social media performance perspective. That’s why engagement metrics are often used as selling points in social influencer media kits, or to gauge a social campaign’s return on investment.

Engagement 145

Engagement HootSuite Metrics Analytics 145

Hootsuite

AUGUST 17, 2020

If you’re new to paid social, 2020 is an interesting time to get started. Confinement during the pandemic has people using social media more all over the world. Paid social is experiencing an uptick, according to eMarketer , as users get more comfortable with the idea of buying directly from their social feeds.

Organization 145

Organization Social Media Strategy How To 145

Viper Chill

MARCH 1, 2010

Google Analytics Before Google Analytics came along there weren’t really that many decent tracking tools available. Instead of waiting around for Google to catch up, you can see what is happening on your website, right now. There used to be a free plan that comes with Crazy Egg but the cheapest option now is $9 per month.

Resources 77

Resources Netvibes Marketing Delicious 77

Sprout Social

DECEMBER 14, 2018

We’ve put together a totally free social media reporting template to get you started. You can adapt our template based on your business and its preferred platforms in just a matter of clicks – just open in Adobe or Apple Preview to edit. Businesses typically produce social reports either weekly, monthly or quarterly.

Template 88

Template Templates Report Social Media 88

Direct Marketing Observations

SEPTEMBER 8, 2010

Apple -Apple continues to set the standard on how we “should&# and do consume our media, though don’t be amazed at their seemingly disinterest in applying branded social tools and functionality to their devices, just be patient. They may be Apple, but they aren’t stupid! Social commerce?

Social Media 180

Social Media Smart Phone Apple Video 180

Viper Chill

AUGUST 28, 2012

With all the social networks available, guest posting and shiny new things that pop up everyday, it would be good to sift through these and just focus on those that do work. I know there are a lot of obscure industries online, but this is definitely a unique situation. My biggest blogging challenge has been finding my voice.

Adsense 77

Adsense How To Forums Sites 77

Akamai Marketing

JUNE 26, 2012

Well, for one, it is the job of Execs to look forward and they are seeing that social media is no longer a fad. Not to mention, there are finally case studies in every single industry, for every size business for successful use of social media. How to implement social culture? One company is social, the other, is not.

Social Media 163

Social Media Case Study Apple Collaboration 163

SocMed Sean

AUGUST 16, 2018

He is also host of the business podcast, Growth Mode on Apple Podcasts. Nathan spends his time helping companies across a variety of industries implement the best technology and growth strategies for their organizations. Thanks to Nathan for sharing his thoughts.

Policies 203

Policies Social Media Strategy Education 203

Viper Chill

APRIL 7, 2014

Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because it’s one where big brands can get away with doing pretty much anything they want (unless someone calls them out on it?). The Google Paranoia Train Keeps Running. 300 million monthly pageviews.

Widget 85

Widget Google SEO Badge 85

Buffer Social

MAY 13, 2019

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. Where Spotify fits in today’s social media landscape. Maybe YouTube? Maybe Reddit?

Platform 75

Platform Brands Social Networking Instagram 75

Viper Chill

NOVEMBER 29, 2011

In my post on how to become a niche rockstar I said that in order to be at the top of your industry (in a lot of cases online) it’s important to know as much about it as possible. In that particular post I looked at the green industry from the perspective of a blogger and shared some of my findings.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Kikolani

SEPTEMBER 13, 2013

Be sure to register now so you can learn how to grow your network and start promoting your content effectively today! Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Social Media / Social Networking. The Resources Mashup. My Latest Posts.

Marketing 126

Marketing Paid Search Mashup Forums 126