Sprout Social

AUGUST 3, 2021

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. Watch The Olympics on NBC Sports and Peacock with the Apple TV app. — Apple TV (@AppleTV) August 1, 2021. But this year’s event looks markedly different from Rio and London.

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Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. In this article, we’ll explore audience engagement benefits and strategies. Why is audience engagement important for your content strategy? It’s not possible to have a successful digital marketing strategy or social media strategy without it.

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Engagement Tips Loyalty Metrics 106

Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

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Ignite Social Media

DECEMBER 18, 2020

But Triller is evolving, and this year it bet on the need for alternative live events as a growth strategy. Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. Cosmetics are investing marketing funds in Triller.

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CPM Brands Remix Influencer 161

Waxing UnLyrical

JUNE 26, 2013

There are many competent, successful business owners who are afraid of numbers. While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts.

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Metrics Analysis Compete Groups 243

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Research How To Marketing Price 98

Convince & Convert

SEPTEMBER 18, 2015

Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Image via BigStockPhoto.com.

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Strategy Content Apple Compete 60

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Another excellent example from the mid-market is Twist Image and Mitch Joel. It’s not just marketing.

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Content Marketing Cost Buy 100

Hootsuite

MAY 10, 2021

Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

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Social Media Strategies Summit

SEPTEMBER 30, 2021

So, investing in the production of resources that answer all the questions consumers may have during the awareness stage of their buyer’s journey makes for an excellent strategy in generating viable leads. Especially since it allows newly established brands to compete with popular mediums with high reaches. Source: google.com.

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Content Overview Examples Resources 168

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Also, $0.30

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Social Media Strategy Apple iPhone 114

Techipedia: Tamar Weinberg

JULY 21, 2009

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. Everything today can be turned into a public spectacle that can make or break you. Good way to put it.

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Social Media Strategy Marketing Vimeo 153

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

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Marketing Diagrams Skills How To 108

Stay N' Alive

SEPTEMBER 3, 2013

People are replacing their TV watching habits with Youtube, and Hulu, Netflix, Xbox, and Apple TV. Now we find both print and video orgs, especially at the local level, competing against each other in a market where they previously did not compete. Print won''t be competing with TV, and the same for vice-versa.

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News Facebook Compete Nielsen 97

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Social proof. Let’s get started!

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Marketing Influencer Instagram Trends 111

Buzz Marketing for Technology

NOVEMBER 15, 2013

If they can’t find a product in-store, they can easily and quickly type, click, tap and purchase away on a number of competing online sites. Instead, they can browse, compare and shop from thousands of product options on a brand’s mobile-optimized site directly from their iPhone, Samsung Galaxy, Apple iPad or Google Nexus tablet.

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Convince & Convert

JUNE 24, 2014

For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following?

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How To B2B Social Networking Apple 168

Sprout Social

DECEMBER 7, 2023

The concept of being a “creator” totally dominates TikTok and TikTok marketing. In November 2023 TikTok announced the Creator Fund would be replaced by the Creativity Program in some key markets. Capitalizing on the popularity of influencers The explosion of TikTok influencer marketing is well-documented.

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Meeting Authentication Applications Influencer 81

Writtent Blog

JULY 5, 2016

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Aaron Agius is a marketer, web strategist, and entrepreneur.

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Trends Content Marketing Consultant 76

Sprout Social

JUNE 28, 2022

The explosion of TikTok influencer marketing is well-documented. To be fair, comparing branded content versus purely viral content is apples and oranges. This payout is still paltry compared to the likes of competing video platforms like YouTube. Capitalizing on the popularity of influencers.

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Applications Influencer Meeting Authentication 108

Laurel Papworth

APRIL 20, 2023

It’s not just a case of Adam and Eve and maybe Lilith in the garden of Eden, and that there was one apple, and that apple’s name was knowledge, and that we ate the apple of knowledge, and then we fell. First of all, this descent has been going on for time immemorial. And we’re like, one bite.

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Avatar Apple Virtual World YouTube 52

The Social Media Incubator

JULY 28, 2011

By the end of this year, smartphones will account for 50% of all cell phones in the US. &# The cloud&# has entered popular vernacular, and of course, the tablet market is going strong as well. Everyone thought he was nuts at the time, but he was right – and the future wasn’t 50 years down the road…it is happening now.

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Sites Google Social Media Microsoft 125

Writtent Blog

NOVEMBER 10, 2014

Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Content marketing is now a $118 billion industry , and it’s growing each year. Organization, strategy, and planning. Market research and content targeting. Not even a little bit.

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Construction Case Study Sample Samples 109

Bill Hartzer

FEBRUARY 8, 2010

Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? The company’s recent acquisition of AdMob, a mobile ad service, further highlights their strategy going forward. APPLE $293,237,918. MICROSOFT $648,732,726. INTEL $285,685,964. FORD $185,905,704.

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News Report Social Media Reputation 110

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. Want to make sure we’re comparing apples to apples. So which news sites are getting the most out of their social media efforts?

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Sites News Postrank Engagement 176

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning. Here’s why. You need clients.

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SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

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Marketing How To SEO Training 240

Myrland Marketing

MAY 16, 2013

Wilkins , Professor of Law at the Harvard Law School, gave the opening keynote at the recent Legal Marketing Association, or LMA , International Conference, reminding us there are structural changes going on in law firms and the world that should be causing all of us to sit up and pay attention. This is what strategic marketing is all about.

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Buy iPhone Research Compete 97

Laurel Papworth

DECEMBER 21, 2023

With ChatGPT, they suddenly get it because that intelligent part of generative AI, the ability to jump the inference divide, the ability to be given a couple of data points and extrapolate out a whole strategy from that is the thing that intrigues them, because it’s thinking. Can you write me a HR strategy? It’s not.

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Course Committee Data Training 52

VEED Grow

SEPTEMBER 10, 2020

billion valuation of today’s global TV advertising industry, video ads and commercials are parts of many successful marketing campaigns. Great marketing relies on a strong CTA. It’s a masterclass in marketing strategy that helped Aviation Gin rake in millions of views on YouTube in just a few days.

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Features Apple Campaign Advertising 52

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

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Strategy Marketing Case Study How To 100

Later

JULY 10, 2020

Want to deep dive into Pinterest marketing strategies? As a Pinterest Marketing Partner, Later offers exclusive features to help you grow your business on Pinterest. Standard width videos are the same size as regular Pins, whereas max-width video spreads across the feed, minimizing distraction from competing Pins.

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Overview Feed Feedly Video 63

Convince & Convert

MAY 13, 2016

Our world is full of things competing for our attention, yet our eyes can only focus on a relatively small area of our visual field at any time. Good examples of successful logos with high propositional density are the logos for the 2008 Obama presidential campaign and the Apple logo. Visual Saliency. 3) Graf, L.K. and Landwehr, J.R.,

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Instagram Apple Research Patterns 60

Laurel Papworth

OCTOBER 17, 2022

At the end of the day the fans are Tribe Panthers or Tribe Eels or I don’t know which ones are League and which ones are not, but they like to belong to that tribe and I’ve been looking throughout to see how that Tribe or marketing works with AFL Mint. So we have the Divine Union of the two in sports. Other brands not so much.

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Sports Virtual World Team Collaboration 64

ProBlogger

JANUARY 23, 2013

This guest post is by Henneke Duistermaat of Enchanting Marketing. You need to get serious about marketing your blog. Because if you don’t market your blog, it’s going to remain lonely out there. Let’s have a look at 11 common blog marketing mistakes. Why would people read you blog rather than a competing blog?

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Apple Domain Name iPhone Blogger 54

Buffer Social

JULY 25, 2017

We’re thrilled by the possibilities that Snapchat Ad Manager has brought about for marketers. Snap Ads are an exciting, largely untapped advertising channel for marketers. Snapchat will use your bid of $10 to compete against other advertisers’ bid in an auction. Image credit: Snapchat , Marketing Land.

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Metrics Campaign Types Mobile 110

Buffer Social

AUGUST 19, 2018

Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. Part II: 5 fascinating marketing facts about Gen Z. Part III: The ROI of meme accounts and what marketers should know.

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Meme ROI Hashtag Facebook 61