Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Buzz Marketing for Technology

JANUARY 25, 2012

Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%. So what does this mean for marketers and for major brands in an era of social media? But to me that’s a quick fix on how you get information out of the company that the general public would believe.

Microblogging 187

Microblogging Trends Forums Apple 187

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

JUNE 3, 2013

Not everyone works for Apple. In fact, the vast majority of us probably don''t work for the superstar brand in our industry. If the truth is that the senior most executives don''t care and are milking the company for all it''s worth, you will have to make a decision based on your own, personal values. Identify their industry.

Brands 109

Brands Startup Apple Advertising 109

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. The Web isn''t what it used to be.

Social Media 167

Social Media Flipboard Press Release Trends 167

Saying It Social

MAY 1, 2010

Fortunately, with a little strategic planning and implementation of some very helpful tools, you can accomplish your social networking/social media marketing tasks for the day in a very short amount of time. Blogs lend so many benefits to a social media marketing program that they really can’t be overlooked.

How To 132

How To Google Reader Social Networking Ping.fm 132

Dave Fleet

MAY 25, 2011

At the core the methodologies are like comparing apples to oranges, they’re both fruit – just produced from different trees. Local analytics is more like the apple that helps you understand what’s happening on your site so you can improve your visitor’s experience.

Compete 277

Compete Quantcast Sample Samples 277

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 The company did not need to develop a new food or beverage item.

Campaign 52

Campaign Social Media Hashtag Trends 52

Convince & Convert

JUNE 19, 2012

Groups of industry thinkers have designed complex formulas that provide a framework for determining the lifetime value of a fan. To couple this, The Social Habit study conducted by Edison Research suggests that approximately 33% of social network users knowingly follow brands, products or services on social networks.

Facebook 157

Facebook Study Apple Consultant 157

Talkwalker SM

JULY 23, 2015

A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Such data can help companies find high potential locations to open up new stores. Where are people especially interested in a particular retailer?

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Pixlee

FEBRUARY 9, 2017

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Consider top lifestyle brands like Apple, Disney, and Nike for example. Exude Passion for the Craft. Because they felt like it?

Brands 40

Brands Airlines How To Apple 40

Buffer Social

JANUARY 21, 2019

Brian : In social media I’ve seen this happen before where maybe a new social network opens up and then it feels like everyone, celebrities, other marketers, friends, are all joining up so you end up joining to. If you have a lot of testimonials it might feel like everyone loves your product, company, or business.

Influencer 108

Influencer Groups Groups Social Media 108

Pam Moore

DECEMBER 10, 2019

It needs to connect with them in a human way that makes them think… “ hey, I want to know more about that person and/or company! It is the exact same template we use with our clients ranging from small business, franchise, up to enterprise companies. Helps you be the sweet orange in a world of bitter apples.

Template 78

Template Templates Content Training 78

Sprout Social

AUGUST 2, 2016

And for company-specific hashtags, they should entice discussion and ultimately engagement. If you optimize your hashtags and use phrases or keywords pertaining to your industry, you’re more discoverable. Once you’re easier to discover, you’re likely to see higher social media traffic. Determine Your Social Network.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Sprout Social

FEBRUARY 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. When in doubt, keep it simple.

LinkedIn 111

LinkedIn Company How To B2B 111

Bill Hartzer

MARCH 4, 2010

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

Handbook 100

Handbook Publishing Joomla Committee 100

Devumi

SEPTEMBER 24, 2014

— Apple (@AppleOfficialll) September 19, 2014. How to promote a Twitter contest: Post to other social networks. A Twitter contest that is exclusive to your followers on that social platform can help add value to the retweet button. iPHONE 5C Contest! RULES: 1. RULES: 1.

Twitter 92

Twitter How To Hashtag Types 92

Buzz Marketing for Technology

JUNE 27, 2008

billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. The Apple Core.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

You can see this shift both in the practices of individual workers and in the strategies of technology companies. Companies do too. Across the company, Google uses a more evolutionary development style, seeking innovation by spreading bets over many possibilities, most of which have little chance of success. vs. web 2.0

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Web 2.0 Microsoft Startup Adsense 263

Later

SEPTEMBER 12, 2019

One UCG-focused campaign that never fails to capture the world’s attention is the annual Apple “Shot on iPhone” campaign. . Over the course of three weeks, a panel of judges reviewed photo submissions from around the world and selected 10 winning photos that were then featured on billboards in select cities, Apple retail stores and online.

UGC 60

UGC Content Instagram Hashtag 60

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. opportunities and challenges.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? 56% of Americans have a profile on at least one social networking site. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

JUNE 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. You’ve got the low market stuff, Hootsuite and services like that, but for your mid-size companies, what are they going to do?

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Publishing Case Study Buy Company 118

Sprout Social

SEPTEMBER 7, 2021

In this article, we’ll break down six standout social media campaign ideas from the past year to learn what makes them so successful and what they reveal about the future of social campaigns. 6 social campaigns that captivated the internet in 2021. Apple’s #ShotOniPhone. commissioned by @Apple for pride month ??

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Campaign Social Media Collaboration Apple 136

SocMed Sean

AUGUST 16, 2018

He is also host of the business podcast, Growth Mode on Apple Podcasts. Nathan spends his time helping companies across a variety of industries implement the best technology and growth strategies for their organizations. Thanks to Nathan for sharing his thoughts. Knowing when to share and when not to share.

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Policies Social Media Strategy Education 203

Bare Feet Studios

OCTOBER 13, 2008

We’re currently at a point in our industry that is very similar to the way it was back in 1996. Back then we were building databases and trying to figure out the best way to connect them to websites, long before most companies even had websites. In addition to that, they are typically charismatic, energetic, and creative.

List 40

List Social Media Upcoming Energy 40

Hootsuite

APRIL 6, 2023

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. This moment essentially marked the beginning of social media influencers. Along with WeChat and Douyin, Weibo remains one of the most popular social networks in China. Not to mention giving us all the ability to puke rainbows.)

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Sprout Social

APRIL 23, 2019

But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. As a certified LinkedIn Marketing Partner, Sprout is now the second company to release “real-time” notifications for comments in the Smart Inbox, making it even easier to build connections with your consumers.

LinkedIn 106

LinkedIn How To Notification Organization 106

Sprout Social

APRIL 26, 2023

In these cases, it will be much easier to account for their social media return on investment. For example, here’s Apple promoting the Macbook through a targeted Twitter ad for iPhone users. The brand will then be able to measure its social media ROI by looking at the number of traffic and sales coming from the ad.

ROI 98

ROI Social Media How To Metrics 98

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Radian6 Strategy SM2 155

Socialized

OCTOBER 24, 2009

I think one of the issues here is the inflation of language so pervasive in social networking. There’s a big difference between a real fan (short for fanatic) of your company, and someone who decides to “Become a Fan,” on Facebook with a single click of the mouse, and who may never again engage with the company.

Facebook 199

Facebook Tips Web 2.0 Retail 199

Akamai Marketing

JUNE 26, 2012

In particular, 3 8% of executives thought that a social media presence led to greater transparency, while only 17% of employees agreed. I recently did an internal survey for a large company which showed tremendous support from executives, but less enthusiasm from staff. Isn’t social media grass roots? Why is this?

Social Media 163

Social Media Case Study Apple Collaboration 163

Bare Feet Studios

JULY 2, 2008

One influential traveler can direct an entire company to stop using your airline. Higher Tech Options Develop hand-held computers (like Apple and Hertz use) to print out vouchers so a mobile agent could be in line processing the simpler cases. Dear companies, at some point you’ve got to stop cutting back on people.

Airlines 40

Airlines Marketing Travel Hotels 40

Hootsuite

AUGUST 17, 2020

If you’re new to paid social, 2020 is an interesting time to get started. Confinement during the pandemic has people using social media more all over the world. Here’s a flowy dress company posting content with no flowy dresses in sight. But B2C retailers aren’t the only industry focusing on social advertising.

Organization 145

Organization Social Media Strategy How To 145

Sprout Social

DECEMBER 14, 2018

We’ve put together a totally free social media reporting template to get you started. You can adapt our template based on your business and its preferred platforms in just a matter of clicks – just open in Adobe or Apple Preview to edit. Businesses typically produce social reports either weekly, monthly or quarterly.

Template 88

Template Templates Report Social Media 88

Buzz Marketing for Technology

JUNE 27, 2008

« NBA Launches Social Network | Main. Companies spend tens of millions of dollars on IT infrastructures, communications technologies and intranet platforms, yet ask employees what tools they would prefer to use at work and what will they tell you? Social Commerce. Social Networking. Micro Persuasion.

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Bookmarklet Yahoo RSS Feed 238

Hootsuite

AUGUST 11, 2022

Apple wins the consumer technology category. You don’t need to reach the level of these behemoths to benefit from brand awareness, but there’s a lot you can model in the way these companies have built their brands. Social share of voice is a good way to measure awareness of your brand compared to your competitors.

Brands 120

Brands HootSuite Film Instagram 120