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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though. Unfortunately, they still don’t quite “get it.&# Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.

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Social Media Users More Likely to Buy From Brands They Follow

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Users More Likely to Buy From Brands They Follow by Pam Dyer on March 18, 2010 Share People who follow a brand on Facebook or Twitter are more inclined to shop that brand or recommend it to others, according to a new report by Chadwik Martin Bailey. What’s your take? short answer is yes.

The Drug Of Content

Twist Image

We're telling brands to make videos (post them on YouTube and Vimeo and they don't have to be only sixty seconds long!) You can condemn a company like Apple for not being all that social, but you can't deny that their brand and the products tell a wonderful story. Now, because the have the tools, channels and distribution platforms, real magic can happen (and you don't even need to buy ad space to let the world know). apple. youtube. At what point will the proverbial levee break? My hand is raised and my head is bowed down in shame. and long content (blog!

The Secret Life Of Social Media

Twist Image

As much as our social lives are now made public in everything from 140-characters of text on Twitter to long-form videos that we post of ourselves on YouTube , there is a growing mass audience (and developers behind them) that are creating an entirely new (and private) layers to social media. The app has become so formidable, that Facebook offered to buy them late last year for a reported $3 billion , which Snapchat turned down. Turning down $3 billion dollars buys a lot of attention and street cred. apple. youtube. It''s Snapchat , of course. Isn''t it?

A Twitch In Time

Twist Image

What, exactly, did Amazon buy? Twitch is live videos (think YouTube ) of people playing video games. Brands were never in any position to really buy the networks or the publishers. Amazon is building channels to push this content through (think about the movies, TV and music that you can stream or buy via Amazon). Step two: buy the network. Buying one new TV show, creating one new channel of distribution is not the same as buying the entire network. It''s not buying a show. It''s not buying a channel. It''s buying the whole network.

Stories Die When There Is No Experience With It

Twist Image

They publish Blog posts, they create videos on YouTube , they tweet and push people to "like" them on Facebook in hopes that something "viral" happens. Ultimately, it about how these people spread this one gem (or germ) through their networks and how that causes more people to buy from them. They're going to have to ask themselves if "likes" or views on YouTube really mean anything. While I hate to constantly use Apple as an example, they are one. youtube. Tags: apple. Transmedia is all the rage these days. Does it work?

Counting Screens. Counting Dollars. Connecting Consumers.

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There is proof in this, if you look at the Google Glass program (regardless of how that eventually played out) or if you look at what's happening with the Apple Watch. Why should a consumer buy my dishwasher detergent over my competitors? How often do you see a television ad being run in a pre-roll on YouTube. With TrueView , YouTube allows you to skip an ad after a few seconds. apple. apple watch. youtube. Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled,  US Adults Spend 5.5

Your Content Is Kidding No One

Twist Image

Because of this somewhat myopic strategy, they''re trapped trying to compare apples to aircrafts (we''re not even talking about oranges here). But, are they buying?!?!?! It could be an article that you read in a newspaper, something your heard on NPR , a blog post someone at work shared with you or even a video on YouTube. youtube. How is your content marketing strategy coming along? There''s a thorn in my side. It''s a content thorn. It''s ruining everything. It''s not that there''s too much content. The thorn. the rubbing one, is this: most content is not content.

What TV Is And What Will Never Be

Twist Image

You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. These are the same celebrities that are being paid to tweet as auxiliary media to a TV buy from an agency (don''t think that isn''t happening). From Netflix models to the integration of YouTube , Hulu and beyond. Apple , Google, Twitter and others are looking to (or have already begun to) disrupt it. apple. apple tv. youtube. We like to watch. Don''t forget that. Could well be, but we still like to watch. You know the one. We step back.

Are Your Customers Frozen? Let It Go!

Twist Image

Think about it this way: if you buy one of my books, the author, the publisher, the publisher''s specific imprint, the book retailer and more are all fighting for you to connect to them. All of these brands want you to follow them on Twitter , like them on Facebook , subscribe to their YouTube channel and more. Last week, I spent some time in Silicon Valley (you can hear more about it right here: Adventures In Visiting Google, Facebook And Apple In Silicon Valley ). youtube. Tags: apple. The competition is fierce out there. Know when to hold ''em. Right?

Six Links Worthy Of Your Attention #68

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Does that mean News Corp will buy RIM and Yahoo and launch the Fox tablet? "Think Apple has changed society? (Or Google / Amazon / Facebook ?). When our cable companies were going to become content producers, and telephone/Internet companies started buying television stations and newspapers? But Amazon is taking on more than Apple: they are taking on Google. apple.

Google's Third Wave Of Innovation

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Is it normal that a search engine is buying up all of the robotics and drone companies? The acquisition of YouTube in 2006 is also significant in this first wave of Google''s innovation. As consumers move from desktops PCs and laptops to smartphone and tablets, Google has continued to innovate and own the mobile landscape, and this includes being hyper-competitive in relation to Apple and the staggering success of the iPhone and iPad. apple. youtube. Google''s first wave of innovation. It''s important to understand that in phase one, Google mastered search.

Are Consumers Smart Enough For Smart TV?

Twist Image

Personal story #2: I finally bought Apple TV. Last weekend, I installed Apple TV. As simple as Apple TV was to set-up in relation to installing Windows back in the day, it's still a multi-step process that forced me to incur many moments of frustration and hurdles. The fun of watching YouTube quickly wanes and getting movies, TV shows and more from iTunes or Netflix is an additional cost on top of the TV set, the DVR, the cable subscription and the home network installation. apple. apple tv. youtube. Smart TV growth is about to explode. Updating!

Six Links Worthy Of Your Attention #122

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Amazon in talks to buy TI mobile chip arm: paper - Reuters. "Rumour has it that Amazon wants to buy the mobile chip maker Texas Instruments ; the chips already power the Kindle Fire tablet, and speculation is that Amazon wants to move into the mobile phone space, to compete not just against the iPad but also the iPhone. apple. youtube. " (Alistair for Hugh).

The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. 260K+ YouTube subscribers. As simple as that.”.

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Strategy Lessons: The Fire Book

Geoff Livingston

This is where Apple excels over its computing brethren. The King of Limbs announcement was marked by the release of the album’s first single, “ Lotus Flower &# on YouTube. Poles at the gates have groups of five to prioritize by check-in, but now Southwest has tiers of tickets, which allows people to buy priority pole position. Musashi. Musashi. Musashi. Musashi.

My Top 10 Gadgets of the Future That You can Buy in 2015

Stay N' Alive

Click the links on each to find out where you can buy them: Sprout by HP With 3D Scanning Platform – $1978.88. I was privileged, among all my reviews, for the HP Sprout to be the only one on my 2015 list to receive for free from the manufacturer. One of the first Star Wars toys you could buy was a mini BB8 you could control with your phone. The Apple Watch – $296.

My Top 10 Gadgets of the Future That You can Buy in 2015

Stay N' Alive

Click the links on each to find out where you can buy them: Sprout by HP With 3D Scanning Platform – $1978.88. I was privileged, among all my reviews, for the HP Sprout to be the only one on my 2015 list to receive for free from the manufacturer. One of the first Star Wars toys you could buy was a mini BB8 you could control with your phone. The Apple Watch – $296.

Six Links Worthy Of Your Attention #53

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The First World Problems Rap - YouTube. Secrets From Apple's Genius Bar: Full Loyalty, No Negativity - Wall Street Journal. Every retailer now looks to Apple as the gold standard for what a retail experience should be. Apple is still a relative newbie when it comes to retail experience, but they started with two core concepts that this article hardly mentions: 1. apple.

A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More

Buffer Social

YouTube brings in nearly 125,000 video views daily. YouTube reaches more 18-49 year-olds than any broadcast or cable TV network. YouTube does all this with just mobile traffic! Tips for creating video on Facebook, YouTube, Snapchat, Instagram, and Twitter. The five big social media video channels are  Facebook , YouTube , Snapchat , Instagram , and Twitter. Sweet!

The Problem With Time Spent

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Comparing apples to apples. For my dollar, I would argue that the Mitch Joel on Twitter is nothing like the Mitch Joel on Facebook who is nothing like the Mitch Joel on YouTube. media buying. youtube. How long do people engage with your media and content? This is the question that publishers must answer to media companies. The longer people spend with a media property, the better it is for the brand, right? Not always. Long before Google existed, I worked for a search engine selling Internet advertising. People were spending no amount of time on our site.

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Key To Inbound Marketing: Buy an iPhone

Spin Sucks

Apple changed my life. Fast forward a few years later, and more than 40 Apple product purchases since, (I’ve owned virtually every make and model issued under the Apple brand, some a few times over). And Apple is still surrounding me, constantly. Live long and prosper with Apple all around you. is so important – and how to participate. Next up? Leave a comment!

Facebook + Instagram: 5 Must-Reads

Firebelly

Why Facebook Bought Instagram: IPO Buyers And Apple. As YouTube and PayPal did for Google and eBay, Instagram offers something that Facebook desperately needs — a whole new audience that uses technology in a totally different way. Sutter Facebook and Instagram’s images couldn’t be more different, so it’s tempting to say that this Goliath-buys-David event is a turning point for Facebook. Facebook recently purchased Instagram for $1 billion. Here are 5 must-reads on the topic. Marketing Lessons From Facebook’s Instagram Acquisition. By John D.

Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

The Realtime Report

Facebook plays favorites with autoplay video feature – Facebook’s new video autoplay function shows videos more or less prominently depending on the source; Facebook videos shared by friends will play automatically, but videos from YouTube or other sites will be displayed “more subtly” (Adweek). Twitter. Foursquare. Buffer. Any social media updates that we missed?

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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Social Media News Ticker: Sum Up 2013 with Facebook Year In Review, Google+ Auto Awesome Movie

The Realtime Report

Related Stories Social Media News Ticker: Facebook Video Ads, Snapchat Adds Filters Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs. Facebook Year in Review. Twitter. Snapchat.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Google will buy Twitter for tens of billions of dollars. The ROI for buying advertising in Twitter will go up. Native advertising networks, third-parties and managed service providers will offer cost per engagement (CPE) post-click buying options. Buy vs. build an audience. In that case, there is another option: buy it. He was also the chief evangelist of Apple.

It’s Time to Stop Focusing on New Technologies

Unspoken

When Apple introduces a product, thousands line up outside stores at midnight to be the first to get their hands on the latest toy. YouTube, and Google, among others. Marketers need to change buying behaviors. Of course you want people to be aware of your brand but the real goal is to get them to buy and recommend your product or service to others. Evian’s YouTube page encourages fan videos. Billing itself as a social artery for news, inspiration and leading voices, organizations will now have a way to stand out from the YouTube crowd.

It’s Time to Stop Focusing on New Technologies

Unspoken

When Apple introduces a product, thousands line up outside stores at midnight to be the first to get their hands on the latest toy. YouTube, and Google, among others. Marketers need to change buying behaviors. Of course you want people to be aware of your brand but the real goal is to get them to buy and recommend your product or service to others. Evian’s YouTube page encourages fan videos. Billing itself as a social artery for news, inspiration and leading voices, organizations will now have a way to stand out from the YouTube crowd.

Why I Returned My New Macbook Air and Replaced it With a Chromebook

Stay N' Alive

As I''m buying new products (I don''t get free stuff like some bloggers ;-)), I''m finding the things that used to be important in products just aren''t any more. Yesterday I packed up the Macbook Air I bought last week and was so excited about, headed over to Best Buy, and returned it. Apple only gives me 1 year! They already are. The thing is, I don''t hate my Macbook Air.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. What do buyers really want from social media marketers?

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Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

With FbStart, Facebook hands out goodies to mobile app makers – Facebook has accepted hundreds of small companies to a new program that gives developers access to services such as app testing and user research; only companies that already have apps up on the Google or Apple app stores are eligible to participate (WSJ). Buy Now” buttons start appearing in Tweets. Twitter.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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What to Look For When Hiring a Community Manager

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Business Headlines] [.]

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! YouTube Star Pays Tribute to Childhoo. Vintage Apple Products That Time Fo. GE Campaign Turns YouTube Videos and. Dan Schawbel is the author of Me 2.0: You might want all three. thanks!

Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges. Apple. YouTube. Media Buying. Media Buying. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Analytics. Marketing. Media. Mobile. App Economy Mobile Marketing. Search.

How to Make Money Online in 2016: An Unexpected Approach

Viper Chill

Me just saying to someone “don’t go and buy all those shiny looking marketing products” or “just stick with that one website and make it successful” has never actually worked in deterring people as far as I know. The people behind successful YouTube channels produce videos week after week, for months and years on end, that entertain their target demographic.