An ‘Apple’ a Day Keeps the PR Critics Away
NOVEMBER 12, 2015
Apple holds the top spot on the Forbes most valuable brand list this year, showing us just how fruitful a company’s brand can be. There is no doubt their PR machine has been effective at creating that strong brand—and those in the PR industry can stand to learn from Apple as it stays innovative in an ever-changing world. We associate Apple with the experience. Exclusivity.
Pay Closer Attention To YouTube
MAY 7, 2013
There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. Simple multivariate testing is one way: posting different television ads on YouTube and seeing which one gets more views, ratings, shares and more. youtube.
Apple Turns Its i To Television
AUGUST 30, 2011
Are you paying attention to Apple 's next move? It's also a feature that Apple apparently struggled to get into the iPad 2, but simply couldn't get it perfected in time (it's also important to note that all of these stories are based on hearsay as Apple never speaks publicly about product development, challenges, upcoming devices, applications or features). Beyond personal computers, mobile devices, the music and film industry, it seems clear that television could well be the next entertainment industry that Apple looks to re-invent (and own). What about Apple TV?
Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though. Unfortunately, they still don’t quite “get it. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.
Moving From Likes To Reactions
FEBRUARY 29, 2016
Apple is still entangled in this fight with the CIA to unlock the iPhone used by one of the San Bernardino shooters. As the government pushes them to help, Apple is moving in a very different direction. Just this week, Apple hired Frederic Jacobs , a Switzerland-based developer who worked to develop secure messaging app Signal -- the communications app of choice for NSA whistleblower Edward Snowden -- to work on its CoreOS security team. What if Apple can suddenly prove that their system is so private, that no one can get in? . apple. youtube. chom fm.
Red Bull Wins Top Social Video Brand of the Year
The Realtime Report
NOVEMBER 14, 2012
The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. ” Apple just missed the top ten ranking, coming in 11th. Google. Disney. Samsung. Old Spice. Prada. Coca Cola. Nintendo.
The Drug Of Content
APRIL 12, 2012
We're telling brands to make videos (post them on YouTube and Vimeo and they don't have to be only sixty seconds long!) You can condemn a company like Apple for not being all that social, but you can't deny that their brand and the products tell a wonderful story. apple. youtube. At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Should brands act more like publishers? We're asking a lot of brands. Please.
When Paper Wins In The Digital Age
JUNE 5, 2015
With that, the L2 YouTube channel has been amazing lately. And, if that isn't incredible enough, the sales of Moleskine notebooks correlate positively with proximity to an Apple store. apple store. l2 youtube channel. youtube. youtube channel. . Tags: apple. when that brand is a paper company. It's also a fashion brand. It's also a lifestyle brand.
The Future Of Iconic Brands
NOVEMBER 27, 2012
friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. Do you think Apple will continue to be as strong, powerful and resilient in twenty year's time? Sure, Apple could still be relevant in twenty years and yes, Facebook may very well be the place where we're all connected, but the ability for a brand to have a enduring legacy looks less likely as the speed with which consumer interest evolves. youtube. Tags: apple. It seems like a ridiculous statement, doesn't it? brand has value. today.
The Secret Life Of Social Media
MARCH 4, 2014
As much as our social lives are now made public in everything from 140-characters of text on Twitter to long-form videos that we post of ourselves on YouTube , there is a growing mass audience (and developers behind them) that are creating an entirely new (and private) layers to social media. With close to 500 million users and growing, WhatsApp is, in its purest form, BlackBerry Messenger (which, of course, is now available for Android and Apple users as well) that works on any mobile device and any mobile carrier. apple. youtube. It''s Snapchat , of course. acura.
What Is Your Marketing Trying To Do?
JANUARY 11, 2012
Just ask Uniqlo , Apple or Trader Joe's. According to Fathom Research, the top 5 Facebook brand pages, as of January 10, 2012, are YouTube , with a score of 91, followed by Coca-Cola (90), Red Bull (86), Walmart (86), and iTunes (85)." The thinking was fairly basic: ten raving fans are better than blasting thousands of people who could care less, and now these fans are self-identifying themselves in places like Facebook, YouTube, Twitter , etc. apple. youtube. The quick answer is: sell more. Sorry. So, what is your marketing trying to do? Are you shocked?
Earning Loyalty Points
JUNE 14, 2012
And, it's not like the brands that get this right are not profitable (see: Apple ). It's something that brands earn - each and every day - and it's reflected in everything from how they promote their wares to how they communicate with consumers through channels like Twitter , YouTube and Facebook. youtube. Tags: apple. This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points, they think of their loyalty cards. What if we looked earning loyalty points differently? We are trapped in dogma.
The Year Of Mobile? Sounds Like The Month Of The Smartphone
DECEMBER 28, 2011
People are comfortable watching their favorite TV shows, YouTube clips and movies on a 3.5 Apple vs. Android vs. RIM vs. Microsoft vs. everyone else. apple. youtube. android app appanalytics apple chat cisco data dataplan desktopcomputer email facetime familycoststructure flurry google html5 ios laptop marketingindustry mass mediapost microsoft mobile mobileapp mobilecarrier mobiledatausage mobilenetwork mobilephone movies onescreen raykurzweil research rim smartphone tablet textmessaging tvshow yearofmobile youtube zeitgeistamericas2011rapidly. cisco.
A World With No Keyboard And No Mouse
JANUARY 27, 2012
" To this day, there are still people who don't see the value in platforms like Facebook , YouTube or Twitter (and let's not even get started with things like Google+ , tumblr or Pinterest ). There has been a tonnage of content produced to analyze the value of Siri (the voice-initiated personal assistant that was introduced with Apple 's iPhone 4S). apple. youtube. How's that user experience working out for you? often ridicule the masses (I know, that's very snide of me). It's all about to change again. it's all about to get even more complicated. For shame.
What Is Code?
JUNE 19, 2015
It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. I'd happily talk to people from Google and Apple , too, but they so rarely reenter the general population. The apple. youtube. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. The process is simple: Each one of us must choose one link for the other person. Alistair is more a techie, data and modern-day philosopher. Hugh is an old school author and book worm with a penchant for technology. Seriously. amazon.
In The Age Of (Digital) Anxiety
JUNE 19, 2012
Iconic entrepreneurs, Steve Jobs ( Apple ) and Mark Zuckerberg (Facebook) are known to conduct meetings by taking their team members out for a long walk outside to work through a business challenge. With over three hundred thousand users and growing, the idea is to reclaim focus and purpose at work by not being distracted by your Facebook timeline or videos of squirrels water-skiing on YouTube. apple. youtube. Are you stressing out? To this day, the majority of support is for people who are dealing with burnout. It's something we all grapple with. Enter Calm.com.
Facebook Will Rule Your World
SEPTEMBER 28, 2015
This week we discussed: So, are the new Apple iPhones worth it? Let's just say that Apple is leaving their competitors in the dust, at this point. It must be frustrating to YouTube , as they have had this functionality for a while, but what makes it most interesting? apple. youtube. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show.
Business Transformation. From Marketers To Makers.
NOVEMBER 21, 2014
Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. Apple is now considering embedding the Beats By Dre music service on to all of their devices. Beyond the attempt to diminish the power of streaming services like Spotify and Rdio , Beats (prior to their acquisition by Apple ), built this adjunct - and fully digital - business, instead of simply trying to sell more headphones. apple. youtube. Imagine. . Imagine if someone pulled you aside, and asked you to change everything about yourself. Not easy. How would you do?
The Internet Could Be Closed For Business
JUNE 12, 2012
While people are sharing more personal information online than ever before ( Facebook , Twitter , YouTube and online dating sites), we're also seeing a world where the dominant players are creating nothing more than what many see another "walled gardens." " It would be well-worth arguing that the newer channels (look to Facebook, Google or Apple for more clues) make the Internet portals of yesteryear seems like open source, when you start scratching beneath the surface to realize just how closed these environments truly are. apple. youtube. blogging.
The Small Wins From Social Media
APRIL 23, 2013
This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. Between smartphones getting much better at being able to handle streaming media, Apple ''s latest developments in their podcasting app and major media and entertainment people starting their own audio and video podcast series ( Alec Baldwin , Joan Rivers , Adam Carolla , Joe Rogan and others), podcasting is experiencing a growth spurt. apple.
Crisis Management: Six Keys to a Great Apology
OCTOBER 25, 2011
Last Thursday Mike Lazaridis, President of RIM took to YouTube to apologize for the company’s worldwide outage. Given that lines were already forming at Apple for the iPhone 4S release the very next day, and with Apple’s iOS5 getting rave reviews, this should have been a no brainer. Today’s guest post is written by Anne Weiskopf. Apologizing is hard to do. Chapman.
Counting Screens. Counting Dollars. Connecting Consumers.
APRIL 27, 2015
There is proof in this, if you look at the Google Glass program (regardless of how that eventually played out) or if you look at what's happening with the Apple Watch. How often do you see a television ad being run in a pre-roll on YouTube. With TrueView , YouTube allows you to skip an ad after a few seconds. apple. apple watch. youtube. Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. How much? As for digital video ads? content.
Stories Die When There Is No Experience With It
MAY 5, 2011
They publish Blog posts, they create videos on YouTube , they tweet and push people to "like" them on Facebook in hopes that something "viral" happens. They're going to have to ask themselves if "likes" or views on YouTube really mean anything. While I hate to constantly use Apple as an example, they are one. All of the stories people tell about Apple means nothing unless the experience not only matches, but surpasses the story. youtube. Tags: apple. Transmedia is all the rage these days. So too is Digital Storytelling.
Six Links Worthy Of Your Attention #87
FEBRUARY 17, 2012
In this interview - from 1980, Steve Jobs talks about the vision for Apple. From now on, when people call Jobs a visionary, I am going to refer them to this YouTube clip." apple. youtube. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? In the rise of new monopolies, author Barry C. Not true.
A Twitch In Time
AUGUST 28, 2014
Twitch is live videos (think YouTube ) of people playing video games. after Netflix, Google and Apple ). apple. youtube. Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ). That''s it, I am officially out of loop. have suddenly traipsed into the world of the uncool. advertising.
The One Screen World Keeps Happening
JULY 10, 2015
With that, consumers then started using these smartphones and tablets for the vast majority of their online use (think Facebook , YouTube , etc.). apple. apple watch. youtube. app apple applewatch brand businessbook computer contextualmarketing ctrlaltdelete digitalmarketing facebook facetime gartner google googleglass idc ipad jwalterthompson jwt keynote macbook macbookair marketer marketing messagingapp mirum mirumagency mobile mobiledevice onescreenworld pc powerpoint smartphone software tablet television wallstreetjournal wpp writing youtubeNot yet.
Will Amazon Soon Be 3D Printing Products En Route To Consumers?
MARCH 9, 2015
Apple is making their big announcement. The Apple Watch. It also, potentially, ushers in the next era for Apple and - most importantly - the mainstreaming of wearable technology. Apple will do for the watch what Google did not do with Google Glass. . Beyond the Android operating system, smartphones and having app dominance with things like Gmail , YouTube and more, they are looking to become a wireless carrier. apple. apple watch. youtube. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. When is it coming out? amazon.
How Will Project Glass Impact Marketers?
FEBRUARY 5, 2013
Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects. All those Instagram posts and YouTube videos will become even more powerful. Geekery Apple augmented reality google media Microsoft project glassI will be speaking at xPotomac this February 25. Here’s a sneak preview of our session. Image by Andy Sternberg.
Death Of The Teaser Campaign
JUNE 4, 2011
It seems like the marketing agency supporting the release of this upcoming Batman movie has already begun the promotions by getting fans to crack a code on Twitter , and now they're tinkering with a Facebook page and more videos being posted on YouTube. Trying to build buzz with a teaser campaign is just not a viable option anymore.unless you're Apple , or the new Batman movie or something that people are already fanatical about. youtube. Tags: apple. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The Dark Knight Rises'. In short, it's not.
Native Video Platforms Explode In Popularity. And Twitter's Next.
JANUARY 12, 2015
It used to be that you would post a video on YouTube (or Vimeo ) and then post a link to that video on places like Facebook and Twitter. While most wait to hear what Apple will do next now, everything else "notable" is typically launched at CES. apple. youtube. . Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. it''s with bass players.
Your Content Is Kidding No One
APRIL 10, 2015
Because of this somewhat myopic strategy, they''re trapped trying to compare apples to aircrafts (we''re not even talking about oranges here). It could be an article that you read in a newspaper, something your heard on NPR , a blog post someone at work shared with you or even a video on YouTube. youtube. How is your content marketing strategy coming along? There''s a thorn in my side. It''s a content thorn. It''s ruining everything. It''s not that there''s too much content. It''s not that there''s too many companies not playing in the content space. The thorn. It''s an ad.
Video Curation, It’s All About the N3TWORK
AUGUST 26, 2014
Sure, you can search popular video sites like Vimeo and YouTube , but it can take a while to filter through all the videos available to find the good stuff. Some quick stats on YouTube usage: Youtube claims more than a billion users visit per month. Mobile use on YouTube is up almost 40% of the global watch time. 100 hours of video are uploaded to YouTube every minute.
What TV Is And What Will Never Be
JULY 31, 2013
You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. From Netflix models to the integration of YouTube , Hulu and beyond. Apple , Google, Twitter and others are looking to (or have already begun to) disrupt it. apple. apple tv. youtube. We like to watch. Don''t forget that. You can tell us how exciting Google ''s new Chromecast is (and, yes, it''s very exciting), and you can even convince me that more and more people are using their smartphones as companion devices to television. You know the one.
Are Your Customers Frozen? Let It Go!
JULY 22, 2014
All of these brands want you to follow them on Twitter , like them on Facebook , subscribe to their YouTube channel and more. Last week, I spent some time in Silicon Valley (you can hear more about it right here: Adventures In Visiting Google, Facebook And Apple In Silicon Valley ). youtube. Tags: apple. The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship , but something new is happening. We have all types of businesses at attention. Know when to hold ''em.
Andy Gilman on How Social Media Changes Crisis Communications
JULY 22, 2015
Walmart decided to post a Youtube video that afternoon with its chief communications officer. Barilla] did use YouTube to apologize, but then they used their homepage, they used ads featuring gay people, they met with groups, they used many more tools to reach out to people. If Apple has a problem with where their products are manufactured, any other company would be down the tube.
Please Stop Worshiping Originality
Convince & Convert
AUGUST 27, 2014
JayToday is available on Youtube , iTunes (as a video podcast), and at JayToday.tv. Read the whole entry. » Jay Today TV ALS ice bucket challenge Apple breather chris moody jay today julien smith oracle marketing cloud steve jobs Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life.
Six Links Worthy Of Your Attention #68
OCTOBER 7, 2011
"Think Apple has changed society? (Or Google / Amazon / Facebook ?). Well vertical didn't (Mark I) work out all that well for the cable companies, but Apple figured out that owning the device ( iPod , then iPhone , then iPad ) and the store ( iTunes ), meant that you could take a slice out of every transaction. But Amazon is taking on more than Apple: they are taking on Google.