article thumbnail

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Why do you consistently buy one brand over another? How to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Are You the Sweet Orange or the Bitter Apple? . Know your goals! Know why you are doing what you do!

Apple 78
article thumbnail

Avnita ??Gulati: Why Building Your Own Marketing Methodology Sets You Up for Success

Oktopost

Senior Director, Global Marketing at VISA, Avnita Gulati, talks about Account-based marketing and how to apply it properly with buy-in from the whole team. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

B2B 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

However, you just can't seem to get the budget approval nor the buy-in you need to be successful? If you answer no to any of these questions, then you need to go back to square one and create a real plan if you ever want to see the light of day for approval and buy-in of your “plan.” Content Calendar Template.

eBook 78
article thumbnail

The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. HubSpot’s social media content calendar is templated and customizable; you don’t have to start from scratch, and you can make it your own. Evernote integrates with calendars like Google, Microsoft, and Apple.

article thumbnail

How to make a TikTok: The beginner’s guide

Sprout Social

Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok. You can sign up using your phone or email or use your existing accounts with Facebook, Google, Apple (for iPhone users), Instagram or Twitter. Switch from the “Camera” tab to the “Templates” tab.

How To 134
article thumbnail

How to Use Facebook Stories for Business: The Complete Guide

Hootsuite

After viewing a business’ Story, 58% of people say they’ve browsed a brand’s website , 50% say they’ve visited a website to buy a product or service and 31% headed to a store to scope things out. Use templates. You can use free templates from companies such as Adobe Spark — or Hootsuite. Not everyone has a strong eye for design.

Facebook 145
article thumbnail

The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

The reality is, most customers shop on their devices multiple times a day before they press that buy button. Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored. Pricing: Free.

FAQ 97