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The Art of Mastering AI for Social Media Success with Etien Yanev

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Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

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What sets Social Selling apart from Social Media Marketing?

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Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Social selling is not social media marketing. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many. Episode Summary.

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Justin Levy on How to Grow Reach without Driving Down Engagement

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Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Justin currently leads social and influencer marketing for Demandbase. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands.

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The Cure for Imposter Syndrome as a Marketer

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Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She even reveals the questions she asks her team to help get them out of their comfort zone and into their “Genius Zone” (originally coined by Gay Hendricks in his book, The Big Leap) in order to unlock their highest potential. Catch all episodes here.

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Why Product Marketing Should Own Twitter

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Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes.

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Allen Gannett on Developing the Right Ideas at the Right Time

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His book ‘The Creative Curve’, came out in June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been translated into eight other languages. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. and Forbes.

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