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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104
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How To Create Monthly Instagram Analytics Report + Free Template

Keyhole.co

Do you want to create a monthly analytics report to monitor your Instagram performance? As a result, it has become a critical tool for businesses and influencers alike to market their products and services to a vast audience. We’ll cover everything you need about Instagram metrics and how to gather and analyze the data.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Hold tight: I cover what UTMs are and how to create them later.) #1

HootSuite 120
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Experiment: Do Long-Form X Posts Give You More Reach?

Hootsuite

If you’ve been considering investing in Premium, I ran an experiment to discover which format earns more reach on the platform. Hypothesis: Long-form posts will earn more reach than X threads My hypothesis for this experiment is that long-form posts will earn more reach than threads on X. Will it impact engagement?

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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers.

Skills 195
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8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138
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Experiment: Does AI Write Better X (Twitter) Posts Than Humans?

Hootsuite

As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. I ran an experiment to find out. Well, I’ve been on X (formerly Twitter) for more than ten years, so by this point, I should know my own audience best. At this point, you’ve heard it all about AI.

Twitter 84