Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

SEPTEMBER 9, 2019

We use it, we recommend it, we are BIG fans. Additionally, getting to know the other technology partners in attendance was a highlight. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Here at Oktopost, we love Marketo.

B2B 77

B2B Tools Metadata Marketing 77

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

SEPTEMBER 30, 2022

But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. A well-managed online connection can lead to in-person interactions and eventually closed deals.

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze? For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pam Hughes

NOVEMBER 2, 2021

Adopting an Agile marketing strategy may be the answer. Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. It is no longer enough to merely comb through your database and market to your existing contacts.

Campaign 63

Campaign Strategy Marketing How To 63

Sprout Social

MAY 23, 2023

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. Let’s get into why AI likely won’t be taking your role, and how using AI in social media can help you focus on the impactful part of your role—and less on the busywork. Imagine that.

Team 134

Team Social Media Management Skills Trends 134

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Let’s dive into the advantages in detail.

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Socialmedia.biz

JUNE 8, 2018

Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities. Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. With a quick Google search, I discovered that only last year, organic reach for Facebook pages plummeted by 52 percent. And they were certainly not blind. The result will astound you.

B2B 109

B2B Social Media Organization Study 109

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” This may lead to some unfollows. If you are a vegan foods company and you post a photo of your recent deer hunt, you will deal with your fair share of unfollows (and perhaps a rise in angry comments).

Instagram 139

Instagram Policies Buy Software 139

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. This expression is a critical first step that leads to the activating the two remaining factors in an objects EdgeRank score.

Facebook 157

Facebook Study Apple Consultant 157

Socialmedia.biz

AUGUST 21, 2018

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online. Linkedin allows you to see metrics based on seniority, company size, industry and designation.

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Kikolani

AUGUST 24, 2012

Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. 37 Posts About Crappy Marketing (and What You Can Do Better) – Mistakes provide invaluable learning experiences.

Mashup 117

Mashup Resources How To Remix 117

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Proactive Report

JANUARY 7, 2013

It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. Technology has made our lives easier in many ways, but it also has us tethered to our devices and plugged us into a constant stream of information. What happened?

Study 73

Study Survey Reputation Analysis 73

Buffer Social

SEPTEMBER 15, 2016

For us, Moz’s Rand Fishkin and his enjoyable, educational Twitter feed is right near the top. Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. The 4 most essential tools used by Rand to discover unique content and ideas (12:25).

Curation 40

Curation Social Media Content Startup 40

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. SEOMOZ SEO Ranking Factors.

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. SEOMOZ SEO Ranking Factors.

Google 149

Google Picasa Adwords Engineering 149

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. SEOMOZ SEO Ranking Factors.

Google 147

Google Picasa Engineering Adwords 147

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . The rise of data analytics. Improved marketing segmentation.

Analysis 136

Analysis B2B Data Tools 136

Buffer Social

NOVEMBER 21, 2016

Discover news and what’s going on around them (based on location). In their latest earnings report , the Menlo Park-based company shared that it earned $7.01 Eighty-three percent of marketers also said they’d like to create more video content if they didn’t have restraints such as time and resources. Growth of search.

Trends 40

Trends Social Media Predicition Instagram 40

Sprout Social

JUNE 26, 2023

That includes understanding the goals, processes, and technologies currently being used. This helps companies to streamline operations, reduce costs, and increase profit. This means customers can trust that they will receive a similar level of service, quality, convenience, and information regardless of the channel they use.

Loyalty 121

Loyalty Retail Data Strategy 121

Buzz Marketing for Technology

JULY 22, 2008

This can lead to boredom and a loss of spirit. How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? The Keyboard’s less than 200 years old, our hands have been using pens and pencils in one form or another a hell of a lot longer.

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

SalesChoice

OCTOBER 4, 2016

. Understanding Cognitive Science Technology. These are some of the terms that you will see in the world of Deep Learning methods that are being used to mimic the way the human brain works. Market Growth Dynamics. Cognitive Computing is a highly technical and mathematical field. billion between 2015 and 2024.

Software 20

Software Patterns Applications B2B 20

Sprout Social

JUNE 7, 2016

According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. They can be used for one-on-one conversations or between a group of users. Like : This is used to represent a stand-out Tweet. Likes replaced Favorites in 2015, and use a heart instead of a star icon.

Metrics 40

Metrics Twitter Comparison Report 40

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? There are many technologies that have transformed the enterprise and there are many more that have failed to live up to their hype. We can argue the relative contributions of the technology and the social context.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Unported License. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 111

HootSuite Brands Price Collaboration 111

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. What is B2B Search Marketing? Google, Bing, and Yahoo).

B2B 118

B2B Marketing SEO Engineering 118

Sprout Social

DECEMBER 5, 2023

These are daily pain points that brands face, and Sprout Social provides easy-to-use features to help brands respond to feedback and tackle issues effectively. Podium focuses on driving more leads and building engagement by taking advantage of the seamlessness of texting.

Reputation 99

Reputation Software Tools Sentiment 99