Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. For a more in-depth look at this topic, you can check out the details in this ebook by Insights in Marketing.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

DECEMBER 5, 2014

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). If content is king, then analytics is queen – Content marketing will continue to be “king”, and to stay competitive companies will need to become more efficient with their social analytics.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

These applications of social media analytics only scratch the surface though. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests. Related posts: How important is real-time data?

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. That responsibility should belong to the chief marketing officer.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to SEO activities to increase SEO.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Many marketers get this wrong. Slice and dice your site traffic analytics all you want. Or doubling your conversion rate? After all, no visitors, no sales. Personalizing wins.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

JULY 13, 2011

Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference. Indeed we live in exciting times as marketers! I hope you will enjoy this report.

Brands 216

Brands Film Upcoming Influencer 216

Buzz Marketing for Technology

AUGUST 10, 2011

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. Hence, bad information can be worse than no information.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

MARCH 16, 2011

For example, you can see the result is first “social,&# then it’s “social media,&# then “social media analytics,&# and then “social media analytics paid.&# Social Media – is it really mainstream in B2B Marketing? Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Paid Search 232

Paid Search Social Media How To Sports 232

Buzz Marketing for Technology

SEPTEMBER 10, 2014

What role can marketing play in helping to define a new opportunity? Is it the classic role that marketing plays, or is it something more? I think it’s something different, and I think the world of marketing is about to undergo the most ginormous upheaval. What could this mean for the average marketer’s career?

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? This doesn’t come from reading tweets everyday about your brand it comes from analytics of all forms of social media – blogs, microblogs, social networks and forums. Well 2 things ….

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

NOVEMBER 7, 2012

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. The success of your e-commerce site isn’t driven by the size or cleverness of your marketing team; it’s driven by your team’s willingness to respond to the demands of customers and adjust accordingly.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

APRIL 21, 2010

Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! How are you tackling that integration and the competition from companies like IBM, Salesforce, and the big market research players that are also aggressively moving down that same path? is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. You’re not alone.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

JUNE 6, 2012

Related posts: Gut Feeling or Analytics – which is better? The power of social media is precisely this- the power to uncover diamonds in the rough, to find advocates and influencers who ordinarily would not make the list. And those people are hard to find unless you have the right tools. So I was talking with a CMO buddy of.

Influencer 227

Influencer Banking Sports Campaign 227

Buzz Marketing for Technology

AUGUST 3, 2011

In fact most social media analytics firms do something to “augment” their sentiment analysis to make it more accurate – usually involving human intervention. So consider the fact that raw sentiment as determined by machine is often only 65% accurate – to me this is dangerously close to 50% or the equivalent of a coin toss.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

FEBRUARY 8, 2012

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

Analytics 229

Analytics Crowdsourcing SEO Data 229

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. If that’s not enough try flipping the equation around and using Google Analytics to find out how much traffic was driven to your website from services like Twitter, blogs you syndicate to etc.

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. What about marketing and advertising? To a marketing executive, real time may be data necessary to make annual, semi-annual and quarterly budget decisions.

Data 217

Data Analysis Process Project 217

Buzz Marketing for Technology

NOVEMBER 3, 2009

But today’s listening and analytical technology for social conversations are still in their infancy. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role. While this is a great role for the Contact Center to play it has 2 distinct pitfalls.

Tips 100

Tips Analytics Conversation Social Media 100

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. But in reality data they really want sits in disparate systems throughout the organization. This is not just my opinion.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

But today’s listening and analytical technology for social conversations are still in their infancy. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role. While this is a great role for the Contact Center to play it has 2 distinct pitfalls.

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. It makes sense. Technology Is So Personal.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

NOVEMBER 8, 2013

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors.

Strategy 268

Strategy Marketing Mobile Loyalty 268

Buzz Marketing for Technology

JULY 16, 2008

The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. Are we doing our students a disservice. Framework to analyze the impact of new ICT. My Blog List.

Knowledge Base 100

Knowledge Base Construction Analysis Skills 100

Buzz Marketing for Technology

JULY 22, 2008

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? s Rich Sloan with Anil Dash, Seth Godin, and Dan Roam in a one-hour interactive telechat.

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Buzz Marketing for Technology

JULY 27, 2011

Through social media, broadcasters and brand marketers can capture awareness, which builds an audience and then inspires them to take action – whether to watch a premiere or purchase a product. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

JUNE 22, 2011

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it.

Marketing 202

Marketing Data Analytics System 202

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #2: Always Be Refining.

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

JUNE 27, 2008

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. I work with Bonasources Wild Apricot marketing team. E-mail marketing. Google Analytics. tools more effectively. Currently I am the primary blog writer.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JUNE 27, 2008

Google Analytics. On Organizational Innovation. PsyBlog - Jeremy Dean. Chris Collison. Euan Semple. APQC KM Blog. Dave Snowden. Dave Pollard. Denham Gray. Get a Cash Advance.

Compete 100

Compete Web 2.0 Skills Organization 100

Buzz Marketing for Technology

JULY 24, 2008

Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. 1 2 3 4 5 6 7 next â?

Company 279

Company Health Care Energy Groups 279

Buzz Marketing for Technology

JUNE 27, 2008

the new jobs require a good deal of formal education and the ability to acquire and to apply theoretical and analytical knowledge. Market matters: Applied rhetoric studies and free market competition. is the ability to understand the various knowledgesâ?? (p.294). In the knowledge society Drucker describes, â??the editor (2005).

Research 190

Research API Collaboration Project 190