The iPad Won't Save You
MARCH 10, 2011
You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you. On February 28th, 2011, PaidContent ran an article titled, Sir Martin Sorrell: Apple iPad Won't Save Us. Here's what he said about the iPad: "[The iPad's] not regarded as being the thing that's going to save us, the panacea to the problems of converting to a digital world. The iPad won't save you. analytics. ipad 2. How were the line-ups today outside of the Apple stores? Strategy.
5 Great iPad Social Networking Apps
APRIL 8, 2011
There aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. Friendly For Facebook (free) – I can’t believe that Facebook has not created an iPad app yet, but in the meantime, Friendly does a great job of providing a nice user interface that is still better then the browser experience. Ego ($2.99) – It’s not the most robust web/social analytics offering, but what it lacks in depth, it makes up for in simplicity and ease of use. Pulse (free) – I really love the UI for this newsreader.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Analytics. Social media analytics. fhere’s actually a new social media analytics tool called Quantum Leap Buzz that might be helpful for this too. More Rumors Indicate Existence Of Smaller, 8-Inch Apple iPad. 4. iPad App. People Recommended Mashable Staff More people. Follow.
Post Case Study: Triberr Visits vs. Google Analytics
SEPTEMBER 12, 2011
Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources. The Process.
Newspapers, Magazines, and the Apple iPad
The Way of the Web
JUNE 10, 2010
The Time sold 5,000 iPad apps in 3 days at £9.99, the Wall Street Journal has 10,000 customers paying $17.29 a month (free to print/web subscribers), The Financial Times has had 130,000 downloads of it’s free application. And Wired is apparently selling more copies on the iPad than in print (print sales were quoted at 79,000). OK, sure, they have outlets etc.
4 Lessons from Responsive Design for CMOs
Buzz Marketing for Technology
FEBRUARY 12, 2014
This means consumers are evolving more quickly than you may think, so closely monitor your analytics. Even the most basic site analytics can reveal huge potential opportunities. Incorporating analytics early in the development of a responsive-design site is important. Rule #1: Don’t Become Complacent. Moreover, 20 percent of mobile users use it as their primary device.
The Mobile Imperative
NOVEMBER 23, 2011
Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader), but even with all of the impressive numbers, we're still looking at a penetration rate amongst the general population of anywhere between 25% - 35% (depending on which research group you want to believe ) for smartphones. analytics. brand.
Advanced Social Media Course – August Sydney 2015
JUNE 21, 2015
Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? How do I do a social media audit, set a benchmark and understand Twitter analytics, Facebook Insights and so on? Look no further! August 3rd-5th 2015. Really? Shares.
4 Free Fisher-Price iOS Apps for Kids
MARCH 27, 2013
The app will help your budding wiz kids’ thinking and analytical skills develop. iPhone Apps Tech & Gadgets fisher price apps fisher price ipad apps fisher price iphone appsWith the skyrocketing costs for life’s basic essentials a mere norm. It is refreshing to find that there is still a perk or two left out there. Rock Star Mickey. Fisher-Price: BIGFOOT the Monster.
What Keeps The Chief Marketing Officer Awake At Night? - Part 3
OCTOBER 30, 2013
As data and analytics take a more predominant role in business decisions, marketers are going to face a world where IT (both hardware and software) to operationalize the department of marketing is going to hit some exponential growth curves. Look no further than the iPad for proof of this. Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? " Still, it is hard to argue that every business is now a digital business. Are marketers still scared of technology? The timing was - somewhat - precarious. Part 1 ).
Fetching Friday – Resources, iPad Contest & Third Tribe Benefits
MAY 28, 2010
This post is part of a weekly series, Fetching Friday, featuring the resources mashup, the last few days to join Third Tribe at a good rate, and an easy iPad contest. Search Engines / SEO / Analytics. Overcome the Google Analytics learning curve in 20 minutes – between this and an informative lunch and learn at my office, I have a good post idea coming up soon. Let’s Win an iPad Together! If you want an iPad as badly as I do (and that is pretty, desperately bad), then let’s help each other. The Resources Mashup. Blogging / Writing. Facebook.
Social Marketing Analytics: a great report from Altimeter
MAY 6, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Social Marketing Analytics: a great report from Altimeter 06/05/2010 tags: Altimetere , social media measurement by Gemma Went The social media results debate continues to rumble on, with many people struggling to get a handle on how to measure social activity. hope you find it useful. what a year!
The Problem With The Status Quo
OCTOBER 19, 2011
Digging deeper into this, they can probably tell you - based on the analytics from the Kindle - which types of stories and settings work best for the reader. When someone buys a book on a Kindle on a Sunday morning and reads a few pages, then reads a little bit more via the iPhone Kindle app while on the subway to work and then finishes off their book experience on an iPad curled up in bed, there are interesting moments in between the weekend, the subway to work and the nighttime chill out that offer the Marketer a unique opportunity. web analytics. From the article. ebook.
The New Disruption
DECEMBER 9, 2011
hardly use my iPad anymore as I travel with the MacBook Air and I don't like reading books on the computer (just yet). Once again, Amazon is changing not only online shopping but the entire retail experience. I am a huge fan of Amazon Prime because it not only allows Amazon to build a very strong and targeted loyalty and analytics platform, but it turns every purchase into an impulse buy. web analytics. When digital mingles with our physical lives, everything changes. I'm a bit of a bookworm (#nerdalert). The way I buy books has changed dramatically in the best few years.
Six Links Worthy Of Your Attention #231
NOVEMBER 21, 2014
If I could write and create presentations on an iPad , I would probably drop my MacBook Air. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: A Free Dive In Japan - Roads & Kingdoms. " I was in Tokyo recently. Alistair for Hugh).
Six FREE Tools To Measure Social Media for Business
PWB Marketing Blog
OCTOBER 10, 2011
Facebook and other social networks equip you with limited analytic tracking tools. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic. HootSuite (free) – similar to CoTweet but has a slick iPad app that makes it easy to manage Facebook and Twitter.
Six Links Worthy Of Your Attention #284
NOVEMBER 28, 2015
My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". lean analytics. Check out these six links that we're recommending to one another: . Worry Dream.
The Era Of Exponential Marketing
AUGUST 3, 2012
MediaPost had a news item yesterday titled, iPad Sales Are Driving Massive Tablet Growth. Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). The rumor mills are spinning with word that Apple is going to launch a 7-inch version of the iPad shortly as well (to compete with the others in terms of form factor and price). Please go back to the top of this blog post and re-read those iPad stats courtesy of MediaPost). web analytics. Most everything we look at in the marketing realm is linear. amazon.
The Drug Of "Next"
APRIL 19, 2011
To my left is my iPad. should probably get an iPad 2 at this point as well. Use the analytics available to you to truly drive new directions and opportunities. web analytics. advertisinginnovation apple brand businessdevelopment businessmodel cuil digitalinnovation digitalmarketing facebook google ipad iphone iphoneapp marketer marketingagency massmedia mirrennewbusiness mooreslaw newmedia onlineadvertising presentist pricingmodel productdevelopment quora technology traditionalmarketing venturecapital webanalyticsWhat's the point? Right? We're sometimes right.
Six Links Worthy Of Your Attention #221
SEPTEMBER 12, 2014
We live in a world where the iPad didn''t exist four years ago and now we''re into wearables, connected devices and so much more. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Now we have a computer on our wrist, and sarcasm and vitriol in our feeds. But it wasn''t always this way. Hey kids!
Your 2011 Digital Marketing Reboot
JANUARY 6, 2011
The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. Avinash Kaushik , the analytics evangelist for Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 web analytics 20. web analytics an hour a day. Just how serious is your business about the digital channels? We can't just talk about world-class websites and getting found on the search engines anymore. are they fresh?
The Lowdown on Making Your Site Mobile-Friendly
APRIL 26, 2012
One of the ways to do this without actually deploying it live is to use an emulator. I always use iBBDemo2, which shows you how the site looks on iOS (iPhone/iPad) and on Android SDK. Web AnalyticsIt has been easy until recently to ignore the concept of mobile browsing as it did not impact a significant portion of the traffic on the internet. Using CSS. Using Plug-ins.
Six Links Worthy Of Your Attention #61
AUGUST 20, 2011
We often look at data, web analytics and social media monitoring to figure out what people think of a brand. iPad ? Personally, I read books exclusively on my iPhone and iPad through the Kindle app, but even writing that line out sounds complicated." web analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Stanford's design school is hot. Increasingly, a company's success comes from how it engages with customers across many fronts. Design is a huge competitive advantage. Nook ?
How to get SEO analytics beyond the stone age: Presentation from.
MARCH 16, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe How to get SEO analytics beyond the stone age: Presentation from Ian Lurie 16/03/2010 tags: seo analytics by Gemma Went I stumbled upon this great SEO presentation from Ian Lurie today. especially on the iPad/iPhone 2 hours ago Watch videos at Vodpod and other videos from this collection.
Six Links Worthy Of Your Attention #29
JANUARY 8, 2011
"Everyone is so excited about iPhone apps or an iPad -friendly version of their website that they are, in essence, forgetting how important their website still is to their business. Avinash Kaushik (the Analytics Evangelist at Google and author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) has a great line: 'don't write cheques with Social Media that your websites can't cash.'
Are Consumers Smart Enough For Smart TV?
FEBRUARY 25, 2013
must become active media if they want to compete in a world of iPads and social media. When 10 pm hits, it's not about chatting or sharing, it's about closing the lid of the computer or putting the iPad away and just allowing some form of video content to wash over me. The profound power and growth of the iPhone, iPad and other tablets/smartphones is in how the technology has come to a point where the technology has removed the technology from the technology. web analytics. Smart TV growth is about to explode. Updating! Creating!). That may or may not be accurate.
Six Links Worthy Of Your Attention #58
JULY 30, 2011
circa 2011 (post iPhone and iPad ). "What happens when you mix web analytics, two computational neuroscientists and a desire to know what people really want when it comes to sex? web analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Aaron Swartz, a fellow at Harvard's Center for Ethics , was recently accused of stealing from MIT 's JSTOR archive of academic journals. It's not the RIAA , and it's not WikiLeaks. None of us want to break the law,' says author Kevin Webb. " Apple Inc.,
The Big(ger) Marketing Shift
NOVEMBER 12, 2010
The study was fielded before the release of the iPad , which many students expressed a specific interest in purchasing." web analytics. If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. In this past week, there were three significant pieces of news that - when pulled together - paint a fairly dramatic picture of the changing Marketing landscape. That's engagement. with a desktop PC.
Tips for Fixing Email Template Code Problems Infographic
MAY 7, 2013
Minimum and maximum widths aren’t supported in Outlook but work great on Apple Mail and the iPhone/iPad. Email Programming Tips and Tricks: Below are some tips and tricks for coding emails taken from the infographic that Litmus , a leader in email testing and analytics, created for debugging common problems. Why do you need to check it on every device and email client?
Health And Fitness Apps See 62% Increase In Usage In Last Six Months
The Realtime Report
JUNE 24, 2014
Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Usage of health and fitness apps has grown exponentially since 2013.
ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics
AUGUST 22, 2014
Tom Hanks has inspired a new typewriter app for the iPhone and iPad. Instagram announces new analytics features for advertisers. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Pinterest is set to ramp up male-friendly content on the site to boost male users. Twitter rolled out what seems to be a limited test including users’ favourites in the newsfeed. Greggs had a small search-related reputation issue to deal with. Campaigns.
Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
JUNE 21, 2012
Analytics, which can help you figure out not just which type of post performs the best, but when. 3. Am on the go and want to schedule posts from my iPhone or iPad; Buffer integrates with the RSS+ app (on my iPhone) and Mr. Reader (on my iPad). Frankly, I think that medium isn’t all that happy. What to do? Such is life. ” 1. And this fits the bill. buffer them).
How to Build Landing Pages for PR Pros
OCTOBER 7, 2015
Our 100% mobile responsive landing pages also work effortlessly on iPhones, iPads, and Android devices, so you can ensure everyone can navigate through your landing pages. For instance, a webinar about Google analytics could be called “Advanced Analytics,” or you could call it, “The Lies and Truths of Google Analytics.” By Gini Dietrich. It’s frustrating to me.
Social Pros 15 – Marcus Sheridan, The Sales Lion
Convince & Convert
MAY 10, 2012
Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business. This episode features Marcus Sheridan of The Sales Lion. Listen Now.
44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More
OCTOBER 30, 2015
Commerce and Analytics. PMP integrates with Stripe for payments and offers analytics as well as discount coupons (and a whole lot of other features, most of which I don’t currently use). Google Analytics : Of course I use Google Analytics. One of the most common questions I get is concerning the tools I use. Some aren’t listed below. Facebook Ads. Great tool.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. 250 best iPad apps: social media apps by The Telegraph. social media analytics and engagement tool that incorporates search, analytics and engagement capabilities. Free analytics tools you should be using by iMedia Connection. PingTags.
7 Best Newsletter Builders for Creating Great Newsletters
MAY 20, 2013
Social media and Google Analytics integration. A/B testing. Mobile apps for iPhone, iPad, and Android. GetResponse also includes powerful autoresponder capability, custom landing page and form builders, a strong spam checker, and in-depth reporting and analytics to help you make the most of your email marketing campaigns. Social media and Google Analytics integration.
Essential Nonprofit Software of 2014
JANUARY 13, 2015
Their solutions cover: fundraising, donor database, communications management, analytics, and donation processing. The newest release for 2014 includes improved calendar functionality, updated task features, and a new iPad app for users on the go. Quickbooks Online features a modern, easy to use interface with detailed financial reports and analytics, as well as a free 30 day trial.
Would You Sacrifice Your Privacy For A $5 Gift Card?
The Realtime Report
FEBRUARY 19, 2014
Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Your location is very, very valuable to marketers. Starbucks attracts nearly 1/3 of Americans each month.
Five Tools to Prep You for 2012
OCTOBER 3, 2011
You can track in Google analytics how much traffic it’s sending by watching the plus.google.com source. Tumblr is a micro-blogging site, which allows you to post to your account directly from your phone or iPad. It’s been said the last quarter of the year is like a second New Year for businesses (unless, of course, your fiscal isn’t on a calendar year). Pinterest. Google+. QR Codes.
17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
Techipedia: Tamar Weinberg
AUGUST 2, 2011
One is Hootsuite for iPad. Samir’s Favorite Little Known Social Media Tool : The tool that I love the best is actually an analytics tool and one well known for it’s SEO ability. Based on the analytics provided, I can tweak and manage my messaging calendar to reach the most people. Here’s what they told me: Shannon Paul. Another one I really like is Tweetreach.
Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging
The Realtime Report
APRIL 7, 2014
Facebook updates Pages Manager for IOS – Facebook released version 3.0 of Pages Manager for iOS with several new features, including the ability for page administrators to pin and unpin posts on their pages, create and edit events on iPad, and more (AllFacebook). Facebook. Twitter. ’s SecondSync; teams from both will join Twitter’s London office (WSJ). Google+. YouTube.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The Atlantic ). The iPad is the most device for mobile access (55%), while an additional 17% of mobile access is through the iPhone. Earnest Agency ). 4. But why?