Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase.

ROI 140

ROI Social Media Social CRM Survey 140

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Social media is so much bigger than a Facebook page or Twitter handle. Why real marketers are not afraid of data and analytics. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Gilbane Group.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Topics include: Twitter. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers.

Class 40

Class Skills Social Media Marketing 40

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. Had a higher up pinhead trot around a recent ABC News article about how terrorists use Twitter. Had a higher up pinhead trot around a recent ABC News article about how terrorists use Twitter. Those are excuses, not reasons. Meet with your boss about it.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Strategy Influencer Social CRM 149

ProBlogger

APRIL 6, 2011

Research and research groups. Marketers spend thousands of dollars every year on research groups. Now, it’s important to realize that the people you recruit to these groups—if based on your audience and connections—will not be representative of the population at large, so don’t pretend they are. How much money is there in this?

Blogger 42

Blogger Brands Survey Cost 42

Writtent Blog

DECEMBER 18, 2023

Use analytics and data to make smarter decisions. Analytics tools will help you discover which promotion methods work best and which content types and formats generate more traffic, engagement, and leads. Drip useful content into relevant LinkedIn groups. “Check out our newest video for more practical tips!” “Get

Tips 98

Tips Content Press Release Marketing 98

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. State Indicator – Turns orange when you’re in that section 2. Thanks for the help.

Social Media 120

Social Media Strategy Consultant RSS 120

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Finally, the brilliant Lisa Buyer and Lisa Grimm concisely and helpfully summarized everything new with Twitter in the past year or so, combined with timeless best practices, in “Breaking Bad with Twitter!

Conference 196

Conference Social Media SEO Marketing 196

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103

Rebekah Radice

MAY 4, 2017

White papers. Look to your most popular content in Google Analytics and determine how you can update or create a follow up. Incorporate each one across Facebook, Twitter, Instagram, and more in unique and channel specific ways. Share relevant content to niche-specific groups. What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Keyhole.co

FEBRUARY 17, 2023

This tweet received a high engagement from the audiences who retweeted this post more than 8000 times on Twitter. Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. Currently, an estimated 92% of companies use this channel for marketing.

Strategy 52

Strategy Brands Discount Hashtag 52

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Some of them feel that social media is the domain of their kids using TikTok and Twitter. The C-level executives are also a key group to onboard to advocacy. Gain Leadership and Employee Buy-In.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

JANUARY 25, 2019

You can create these personas by collecting data about your customers through customer interviews, a social media platform, and Google Analytics. Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Intrepid Travel focuses on small group adventure travel.

Engagement 109

Engagement Hotels Brands How To 109

ProBlogger

JULY 15, 2021

You may need to create a poll, or look at your Google Analytics data. The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. Or you could give them membership to your Facebook group of forum. What are the most common questions your readers ask you?

Sample 47

Sample Samples eBook Newsletter 47

Convince & Convert

JUNE 12, 2013

The Altimeter Group Converged Media Model. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. .” There’s got to be something between white paper and checkbook. To me, that’s so amazing to hear.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. .” There’s got to be something between white paper and checkbook. To me, that’s so amazing to hear.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Rebekah Radice

MAY 4, 2017

White papers. Look to your most popular content in Google Analytics and determine how you can update or create a follow up. Incorporate each one across Facebook, Twitter, Instagram, and more in unique and channel specific ways. Share relevant content to niche-specific groups. What does that look like?

Social Media 60

Social Media Engagement Meme Buy 60

ProBlogger

JULY 15, 2021

You may need to create a poll, or look at your Google Analytics data. The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. Or you could give them membership to your Facebook group of forum. What are the most common questions your readers ask you?

Sample 26

Sample Samples eBook Newsletter 26

ProBlogger

JULY 15, 2021

You may need to create a poll, or look at your Google Analytics data. The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. Or you could give them membership to your Facebook group of forum. What are the most common questions your readers ask you?

Sample 26

Sample Samples eBook Newsletter 26

Mindjumpers

MAY 21, 2012

We are all very familiar with Facebook, Twitter and LinkedIn. Knowing how to create engagement with your target group by using the right channels/platforms, how to distribute and monitor it most time efficiently and how to analyse on the data your social media efforts produces will guide you to the goal. Sounds easy, right?

Social Media 278

Social Media Overview Marketing Groups 278

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: You got it, you got it.

Campaign 60

Campaign Groups Groups Analytics 60

Viper Chill

APRIL 19, 2010

If you enjoyed this post, you can: Save on Delicious Share on Facebook Print > [link] title="Click to send this page to Twitter!" From your analytics screen-shot i noticed some massive spikes, including one a couple days ago where you spiked from around 5,000 visitors to 15-20,000 in a day. writers) don’t tend to spend much online.

Adsense 77

Adsense How To Sites Forums 77

Sprout Social

MAY 10, 2023

Twitter is one of the most versatile social media networks in the world. With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. In this article, you’ll learn all about using Twitter for business.

Twitter 105

Twitter Hashtag Sentiment Trends 105

Webbiquity SMM

AUGUST 26, 2010

“The average user is connected to 60 pages, groups and events. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&#

Advertising 215

Advertising Facebook Marketing B2B 215