Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Analytics 147

Analytics Report Social Media Google 147

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. Talkwalker’s social listening capabilities provide extensive industry coverage.

Curation 75

Curation Social Media Management Tools Social Media 75

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 113

Keyhole.co

MAY 25, 2022

For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

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HootSuite URL Analytics Forums 120

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Digital transformation is in full swing.

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Statistics Social Media Marketing Survey 145

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

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Retail Social Media Brands Tips 104

Hootsuite

APRIL 11, 2022

We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. TikTok analytics tools. TikTok Analytics. You’ve got access to in-app analytics if you’ve got a TikTok account. These analytics are easy to understand and access, giving you valuable insight into your TikTok strategy.

Tools 110

Tools HootSuite Marketing Analytics 110

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

YouTube 145

YouTube HootSuite Marketing Video 145

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful.

Strategy 109

Strategy Tips Twitter Marketing 109

Webbiquity SMM

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 103

Influencer Brands Collaboration Authentication 103

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Templates for every social network. TikTok analytics tools. TikTok’s native analytics tool.

Tools 123

Tools Strategy Video Library 123

Saying It Social

JUNE 16, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Attended a Networking Event…Now What? You already understand the importance of networking for growing your business. Write on the back of each business card , noting the date and event where you met the person.

Eventful 114

Eventful StumbleUpon Digg Reddit 114

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. For example, if a marketer at Sprout Coffee Co.

How To 101

How To Sentiment Template Templates 101

Socialized

FEBRUARY 2, 2021

It allowed digital contact genuinely in real-time, empowering users to monitor updates and to track events jointly. Brands also use hashtags for product marketing or selection of gift entries or prizes on Twitter. Give Importance to Twitter Analytics. With Twitter developing, best practices have arisen for using the site.

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Twitter Hashtag Social Networking Loyalty 130

The Social Media Incubator

MARCH 19, 2014

The Bizzabo app is great for event organizers and attendees and is used by more than 3,000 conferences worldwide. With Bizzabo , it is easier for attendees of events to find business and networking opportunities in real-time. Access event information such as speakers, agendas, and other event resources.

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Conference Mobile Upcoming Eventful 160

Sprout Social

JUNE 26, 2023

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

Sentiment 105

Sentiment Analysis Patterns Price 105

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Compete 160

Compete Analytics Analysis Sentiment 160

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to choose the level of control over where your ad appears.

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 124

Data Metrics Sentiment Analytics 124

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. Social media has paved the way for us to meet like-minded people from all over the world. No, that doesn’t mean I don’t like my friends or family. How did these chats help me?

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Meeting Marketing Startup Communities 100

Keyhole.co

FEBRUARY 16, 2024

It is particularly essential for busy social media marketers who value their time. What is YouTube competitor analytics ? Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. You’ll see why in a moment. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. The brand shared over a dozen posts on TikTok before and during the event as part of a comprehensive three-month engagement campaign, including a dance challenge featuring Real Madrid soccer star Vinicius Jr. So what’s it doing right?

Brands 130

Brands Energy Sports Fashion 130

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Social networks connect human beings. This era is about people.

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Metrics Social Media Marketing ROI 96

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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Template Templates Social Media RFP 80

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Also, this type of recruiting includes employer branding and influencer marketing. For example, with the help of Keyhole.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. Not for Live Events.

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Hashtag Marketing YouTube Campaign 93

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

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Course Skills Marketing Training 113

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 114

Brands Sentiment How To Analysis 114

Koka Sexton

DECEMBER 11, 2013

It was a great event and a fun session to moderate. There are so many features I am still learning about and they just updated the analytics to give even more insights into social activity. A few months ago I packed a bag and went to the Spredfast Summit to moderate a panel on Activating Brand Influencers and Advocates.

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LinkedIn Vimeo Marketing Analytics 88

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

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ROI Strategy How To Marketing 78