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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 137
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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? CRM analytics.

Hubspot 111
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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Google Analytics can be an unlikely ally here. This is a massive issue for many brands. Sound familiar? Of course, this doesn’t tell you the whole story.

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Top 10 Demand Generation Tools for 2024

Oktopost

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. Visitor analytics tell you how visitors found you, what they did on your website, and for how long, as well as their top landing and exit pages. Best For: SEO specialists and digital marketing teams.

Tools 62
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Unleash Your B2B Sales Superpowers with Artificial Intelligence

Pam Moore

Discover Gold With AI Analytics: Dive into the treasure trove of actionable insights. HubSpot CRM: From lead scoring to content personalization, it's your AI toolbox all in one place. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more!

B2B 78
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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

The team now handles insurance claims through WhatsApp and, in the event of a collision, clients simply scan the QR code on their insurance card to be automatically connected to an Axa agent for assistance. Plus, team performance is also now available in Analytics. What does this look like when it comes together?

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda.