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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Project management.

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6 integrations to get more from your social media management platform

Sprout Social

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York.

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Top 10 Demand Generation Tools for 2024

Oktopost

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. CRM tools help you manage contacts based on funnel stages, track and analyze interactions, and segment prospects and customers. Integration with other tools No tool can be a one-stop-marketing shop.

Tools 62
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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda.

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Pitching a home run social media marketing campaign or idea for 2021

Sprout Social

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. This Tweet from the Gap wasn't just a spur of the moment post from a social media manager who couldn't read the room.

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