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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? CRM analytics.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

The micro influencer is often more motivated to share knowledge and relevant information with their community. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Event panel. Then utilize Google Analytics to understand the effectiveness of your campaign. “We eBook quotes and contributions.

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Top 12 Community Management Software

Oktopost

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Community management software can take your brand building to a new level.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. If you’re in B2B marketing — try HubSpot Academy to showcase your skills. Not sure what to showcase?

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The TOP 25 Must-Read Internet Marketing Blogs

Writtent Blog

If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Blogs on Analytics. This is literally the best internet marketing blog on digital marketing analytics. Here we go! The Sales Lion.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Update customers on upcoming events, product launches, or exclusive sales. Arrange interviews, webinars, and panel discussions at industry events. Respond to direct messages promptly.

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14 Steps to Hosting a Successful Webinar

Convince & Convert

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” What this does is create a campaign in your analytics under traffic sources > sources > campaigns. When you open that tab, it’ll list the visitors per tactic.

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