Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey?

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. TikTok shows #PartyNeverStops has 102.9M

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 15, 2018

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. I am the Manager of Marketing Data & Analytics here at Sprout. Can you explain what your role entails? I absolutely love to read.

Meeting 77

Meeting Team Analytics Data 77

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Koka Sexton

JANUARY 9, 2023

With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data.

Patterns 98

Patterns Marketing Focus Group Survey 98

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Strategies for processing both internal and external social data.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Google Analytics.

Research 194

Research Pharmaceuticals Social Media Tools 194

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.

Data 148

Data How To ROI Survey 148

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy.

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. This is all despite the fact that we have greater access to customer data than ever before. Why is market research so important, anyway? First, let’s define what market research is.

Research 98

Research How To Marketing Price 98

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors?

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 125

Social Media Sentiment Data Team 125

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics? Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

Data 100

Data Survey Fashion Analysis 100

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . SimilarTech uses powerful internal algorithms and their data-sharing partnership with traffic and market intelligence site SimilarWeb to scan over 30 billion web pages per month. Google Trends. Best of all, it’s free!

Software 81

Software Research Marketing Price 81

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Proactive Report

OCTOBER 30, 2023

Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Who is in your audience? Who do they follow?

Trends 72

Trends Marketing Wikipedia Survey 72

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing.

Examples 104

Examples Template Templates How To 104

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Convince & Convert

DECEMBER 15, 2023

Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. In 2024, it’s time to truly know your audience by tapping into data. Relat ed episode: Why Now is the Time to Win : Jay Baer 2. What else is important to them?

Brands 151

Brands Marketing Real Estate Collaboration 151

Social Media Strategies Summit

AUGUST 28, 2019

Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. Enter AI in marketing. Starbucks Personalized Recommendations.

Examples 200

Examples Marketing Retail Automotive 200

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Quickly collect and analyze audience data to inform communication strategyPR will continue to evolve over the next few years. How data and analytics impact public relations.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Waxing UnLyrical

JUNE 12, 2018

First, it can help you manage a lot of data about a lot of different people. Once you have the data, automation can help you segment the results by whatever characteristics are shared or are differentiating. Automation can help with two very different segments of marketing. Keep scrolling to find out.

Mobile 163

Mobile Creative Commons Template Templates 163

Convince & Convert

NOVEMBER 16, 2023

A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. Execution is Key In marketing, we often face sudden shifts like those with Threads, ChatGPT, and Google Analytics 4. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Waxing UnLyrical

MAY 2, 2013

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. I’m not going to try to convince you why doing keyword research is important. Google Analytics. Send them a survey asking for feedback and input. That’s a blog post for another day.

Adwords 278

Adwords SEO Compete Analytics 278

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Over half of the executives surveyed anticipate that their social marketing budgets will increase by over 50% by 2024. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145