Jason Yormark

JULY 19, 2012

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. I’m a very analytical person. Happy marketing!

Engineering 246

Engineering Paid Search Directory Hubspot 246

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Bill Hartzer

MARCH 31, 2014

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

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Bill Hartzer

FEBRUARY 24, 2011

TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. o A/B testing.

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Engineering Marketing Paid Search Adwords 106

Bill Hartzer

MARCH 5, 2013

Here at Standing Dog , an interactive marketing agency based in the Dallas, Texas area, we have a job opening for a PPC (Pay Per Click) specialist. Standing Dog Interactive is a full-service Internet marketing agency that provides our clients with a range of services such as website design, development, SEO, SEM, and other online media.

Adwords 127

Adwords Real Estate Microsoft Yahoo 127

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

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Metrics Postrank Klout Marketing 127

Bill Hartzer

FEBRUARY 15, 2012

PPC Marketing Specialist. A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

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Engineering Paid Search Adwords SEO 113

Twist Image

JULY 1, 2015

Still, the change in marketing is everywhere. As advanced as some brand marketers and agencies have become, it is still early days for disruption. If a brand needs to implement a brand new data and analytics platform, who initiates, makes the call and handles the implementation? The landscape continues to change for marketers.

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Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Below, we discuss ten important Social Metrics for companies. Social media might be all about big numbers, but in a surprising number of marketing mishaps, a relatively small handful of people were the sparks that turned into online brushfires.

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Feed Reader Marketing Paid Search Metrics 100

Firebelly

OCTOBER 21, 2009

Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Does social media marketing fit your company's approach to business? Are you committed to deep and sustained marketing efforts? It’s bigger than all of us.

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Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

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Social Media Paid Search Reputation SMS 190

Firebelly

FEBRUARY 12, 2010

Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5 In Age of Friending, Consumers Trust Their Friends Less By Michael Bush People have caught on to the fact marketers are increasingly behind that influential blog post or tweet. billion in the US.

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Firebelly

SEPTEMBER 3, 2010

It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web. This prevents automated programs from posting comments. View an alternate.

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Paid Search Engineering Flickr SMS 184

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. 35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. Having trouble reading this image?

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Social Media Twitter Paid Search Study 165

Firebelly

AUGUST 3, 2010

Chad Richards is the Social Program Manager at Firebelly Marketing. This situation serves as a fantastic call to action for companies who have yet to develop a social media disaster plan. I, of course, have several additional recommendations Id make, but Id like to hear yours. What would you do in Ball Memorial Hospitals situation?

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Facebook Paid Search SMS Syndication 216

Firebelly

DECEMBER 17, 2009

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

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Paid Search SMS Syndication YouTube 145

Kikolani

MAY 17, 2013

How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Keep reading to discover how you can write, prepare, and launch your marketing plan effectively! Think about these 13 reasons why your content marketing might fail.

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Mashup Resources Google Domain Name 134

Firebelly

JULY 22, 2010

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Chad Richards is the Social Program Manager at Firebelly Marketing. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. She turned and walked out the door.

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Social Media Paid Search SMS Syndication 188

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. Firebelly Vice President Chantelle Flannery will also be at the conference signing copies of her book Corporate Blogging for Dummies.

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Paid Search Reputation SMS Conference 135

Twist Image

JANUARY 21, 2014

I jokingly tell colleagues in the marketing world, that you can''t throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. At this moment in time, human beings should be looking towards real-time opportunities with analytics. How are they performing?

Data 95

Data Analytics Advertising Engineering 95

Convince & Convert

DECEMBER 10, 2014

I did a webinar recently with my friends from Expion about cross channel social media analytics. I customarily use 50% for this, but if you want to be super accurate, ask your accounting department for the % in your company) = $22,500 per month, all inclusive. Well, how much are you paying for them in paid search?

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Social Media ROI Cost Insurance 148

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl. Having trouble reading this image?

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Social Media Paid Search URL SMS 100

Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. Social Media – the Next Frontier!

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Insurance Paid Search eBook Buy 213

Firebelly

JANUARY 7, 2010

Digitalia | Indianapolis Social Media Marketing « Firebellys Top 9 Blog Posts of 2009 | Main | We Interrupt This Lifecast: Syndication Overload (Part 1) » January 07, 2010 Social Search: Tempur-Pedic "Ask Me" Commercial People trust their friends more than Googles algorithm. Thats a bold and brave move in my opinion.

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Syndication Paid Search SMS Social Bookmarking 124

Firebelly

MAY 27, 2010

Digitalia | Indianapolis Social Media Marketing « BP Facebook Sentiment | Main | 3 Easy Ways To Make Your Facebook Page More Welcoming » May 27, 2010 Jakes Take: Comcast Cares & You Can Too Comcast Cares. Many companies are hiring people specifically to track these comments and respond appropriately.It

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

JANUARY 15, 2010

Digitalia | Indianapolis Social Media Marketing « 4 Ways To Celebrate MLK Day With Social Media | Main | Youtube Tuesday: ESCP Europe Human Experience » January 15, 2010 Social Media Weekly Roundup 1/11-1/15 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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Social Media Feed Reader Paid Search SMS 100

Firebelly

JANUARY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

URL 103

URL Paid Search SMS Syndication 103

Firebelly

JUNE 3, 2010

Digitalia | Indianapolis Social Media Marketing « 3 Easy Ways To Make Your Facebook Page More Welcoming | Main | Flickr Friday: Sexist Profiling on Twitter » June 03, 2010 Jakes Take: Fresh Logos, Fresher Coffee Every brand could use a re-design every once in a while.Even Google updated their logo last month, if you haven’t noticed.

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Paid Search Flickr SMS Syndication 124

Firebelly

MARCH 11, 2010

An out of theclassroom experience to learn about their thoughts and goals that varied fromrunning their own record labels, music studios, and production companies tobeing a rapper, a performer, or a video game designer. As a rewardfor Duncan, he got to learn about today’s students in a new light. Having trouble reading this image?

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Conversation Paid Search SMS Class 100

Firebelly

OCTOBER 27, 2009

Digitalia | Indianapolis Social Media Marketing « Stop tweeting about your emotional break throughs | Main | Stop tweeting your DailyBooth photos NOW » October 27, 2009 Stop tweeting out of context Just like real life, people expect and appreciate conversation protocol. This prevents automated programs from posting comments.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

FEBRUARY 17, 2010

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Update (3/1/10): I have now seen the commercial with the youtube.com/Sienna URL at the end. Im assuming the first time I saw the spot, it got cut off. Make it easy for them to do so by providing the URL!

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YouTube Campaign URL Paid Search 129

Firebelly

JUNE 11, 2010

Its important to be careful with whom you allow admin privileges on your companys Facebook page. One-Third of Americans Criticize or Compliment Brands Online Erik Sass If anyone ever doubted that marketers must come to grips with social media, that doubt should be removed by the findings of the latest Harris Poll, released earlier this week.

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Social Media News Paid Search Microblogging 100

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. Many of the videos, especiallyon Youtube , aren’t marketing a product or brand;they’re just for fun.

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comScore Video Apple iPhone 100

Kikolani

JANUARY 3, 2013

Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Why is this so? That is where Commun.it

Tools 151

Tools Digg Nielsen Klout 151

Bill Hartzer

DECEMBER 4, 2009

Considering the fact that there are so many contests available today (like the unusual contest for blowing water out from a teapot ), it does not come as a surprise to find out there is a contest to see who is the biggest geek in the world of search engine marketing. and claim the title of Biggest Search Geek.

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Engineering Hotels Skills Technorati 113

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

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Metrics Content Marketing Newsletter 98

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. What is B2B Search Marketing? Google, Bing, and Yahoo).

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B2B Marketing SEO Engineering 118