Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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Analytics Radian6 Eventful Sentiment 164

Waxing UnLyrical

MAY 1, 2020

And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. If you’d like to join us – it’s a wonderful community, if I say so myself! appeared first on Shonali Burke Consulting. Happy May Day!

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Consultant Communities Community building Groups 205

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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HootSuite URL Analytics Forums 120

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. This couldn't be further from the truth.

Analytics 60

Analytics Data Training Marketing 60

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

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ROI Team Social Media Metrics 139

Keyhole.co

MAY 9, 2024

Whether your niche is marketing consultation or recruiting technology , LinkedIn hashtags are small yet powerful tools for ramping up visibility and engagement for your content. Native insights LinkedIn provides some basic analytics for any hashtags you follow. Make it a habit to check your analytics and identify your top performers.

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Hashtag LinkedIn How To Analytics 52

Waxing UnLyrical

APRIL 9, 2020

I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. And, oh: if you’re a PR/MarComm pro looking for an exceptional value-add community, I would love for you to check out my Social PR Posse on Facebook. Wouldn't you like to be in her kitchen?

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Eventful How To Energy Training 334

Convince & Convert

JULY 26, 2012

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. Facebook Analytics documents the actions taken on your page as “Stories.”

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Communities How To Community building Social Media Management 125

Sprout Social

SEPTEMBER 12, 2022

Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. Stand-out services: Social Media Management, Paid Social, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Recruitment Marketing. Drop & Hook. Full Blast Creative.

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Social Media Management Social Media Real Estate Brands 89

Waxing UnLyrical

NOVEMBER 17, 2014

Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Monday Roundup: Business Best Practices is a post from: Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Syndication Price Consultant Flickr 202

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

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Sentiment Banking Patterns Hotels 107

Webbiquity SMM

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

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B2B Influencer Platform SMS 306

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Community management. As a community manager, you’ll focus on fostering relationships with your brand’s audience through additional channels like forums, newsletters and events.

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Social Media Management Social Media Skills Consultant 128

Waxing UnLyrical

MARCH 31, 2020

If you’re already a part of my community and belong to the group, you can click here to join if you’d like to/can? << And that’s not just for the birds 😊🦜 Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. at 4 pm ET in the Social PR Posse Facebook group.

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Consultant Training Eventful Groups 174

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. Google Analytics is Dead as We Know It: Meet Universal Analytics. Why: Have you made the switch to Universal Analytics? Kami Huyse introduces us to the new standard for digital analytics from Google.

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Analytics Consultant Flickr B2B 188

Social Media Strategies Summit

JANUARY 12, 2023

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Bring a warm winter coat to donate to individuals and families in need in our local community. And the reporting and analytics are great. Attending this Saturday’s football game? Her solution?

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Collaboration How To Education Team 224

Sprout Social

SEPTEMBER 18, 2023

You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget. Check out industry reports or consult peers to get an idea of the range you would have to spend.

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Marketing How To Sample Samples 127

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 107

Social Media Authentication Communities Campaign 107

Waxing UnLyrical

NOVEMBER 14, 2014

Several years ago, when I was editor of the Women Grow Business blog community, Robin Ferrier wrote a piece I still remember to this day, about how smart blogging doesn’t always mean starting a blog. In retrospect, I would have done this much earlier; it’s been a PITA trying to set, or re-set, stuff like Google Analytics.

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

JUNE 5, 2018

– Measurement & analytics. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. Think Google Analytics. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Hosting Creative Commons Analytics Case Study 140

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? More than 4.95 billion people are social media users.

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Social Media Tips HootSuite Marketing 122

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Influencers help organizations use these authentic interactions to build a loyal community around their brand. Productivity app Notion uses Easlo to build a community for the brand to this end.

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Influencer Marketing Collaboration ROI 102

Twenty4 Social

AUGUST 27, 2020

It is also possible to schedule and update posts as well as to create social analytic reports. Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. Join Our VIP Community. Continued… 3 Online Automation Tools To Free Up Your Time. 0 Comments. 0 Comments.

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Tools Hubspot Startup Curation 98

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR.

ROI 99

ROI Social Media Management Team Study 99

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy?

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Consultant Social Media How To Skills 105

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

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Social Media Management Social Media Tips Skills 100

Ignite Social Media

MARCH 5, 2019

RALEIGH, NC, March 5, 2019 — Ignite Social Media, the original social media agency®, announced that they will be offering FREE social media consulting sessions for brand marketers each Friday throughout the month of March. ” How do you get a free session?

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Social Media Brands Marketing Consultant 70

Waxing UnLyrical

AUGUST 17, 2015

Digital Marketing & Analytics: Five Deadly Myths De-mythified! Digital Analytics Edition.]. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. ” 4.

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Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

DECEMBER 21, 2015

Content Marketing: Without Community, It’s Only Half the Equation. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is). Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach.” That’s how I get my jollies.

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Consultant Analytics Communities Skills 100

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. ” #measurepr.

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Lurker Consultant Metrics Journal 100

Sprout Social

JULY 28, 2022

For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. If you decide to take the plunge, make sure to tie it back to content themes relevant to your community. Want to pull reports, access social analytics and schedule videos in one place?

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Template Templates Social Media Video 94

Waxing UnLyrical

FEBRUARY 7, 2014

Media + Google Analytics + behavior metric on one dashboard #measurepr. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Metrics ROI Consultant Eventful 223

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. Google Analytics. Platform analytics (e.g. Also, don’t forget my classic combo: A3: My 3 fave #measurepr tools: Google Analytics, Excel & YOUR BRAIN #measurepr. Simply Measured.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Pam Moore

MARCH 9, 2020

Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics. Marketing Nutz Training and Consulting Can Help! . Even worse, most of them don't know how to measure results. You won't be sorry.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. Arone Cross Arone Cross ( @arone crosss ) is a Parisian model and image consultant with an active following of over 151k followers on Instagram. You need UK Instagram influencers.

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Influencer Instagram Brands Fashion 100

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. Then utilize Google Analytics to understand the effectiveness of your campaign. “We The post Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers appeared first on Shonali Burke Consulting.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. measurePR transcript for July 2. Based in the Washington, D.C.,

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Storify Press Release Case Study Hashtag 216