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Social media personalization: The opportunity and risks to consider

Sprout Social

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Beyond simply collecting and mining customer data, you need to build on it with AI and automation, analytics and segmentation. Audience research Every audience is different.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

month), so filtering and more and more analytics are important to our customers. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Viral Heat data includes location, wherever available. That’s achievable for most small businesses.

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4 Reasons Google Bought Wildfire

Convince & Convert

Will be VERY interesting to see if Facebook kicks Wildfire out of its Preferred Developer Community, or revokes some measure of access. There is most definitely a precedent for this, as Google bought web analytics company Urchin (which was approximately third in the market, the way Wildfire is now).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy? And thanks for the shout out on the blog.

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