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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. At the end of the day it is all about the bottom line and I think social media is rapidly being seen as a sales driver. Customer service?

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Social media personalization: The opportunity and risks to consider

Sprout Social

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Beyond simply collecting and mining customer data, you need to build on it with AI and automation, analytics and segmentation. Audience research Every audience is different.

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4 Reasons Google Bought Wildfire

Convince & Convert

Google may want to kill the social media management software business in the nest, so Salesforce, Oracle and the other acquirers of the big players don’t get too much of a foothold in the “platform of the future” and social CRM. Jay is the founder of [link] and host of the Social Pros podcast.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Jay is the founder of [link] and host of the Social Pros podcast.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Social business software companies Jive and Lithium have picked up their own listening platforms.

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Sharing Is Caring (And Selling)

Twist Image

A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business. We've gone from social media to social CRM and then straight to social business. social business. social crm. social media. social share.

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