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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. RSS & email subscriptions. Blog Comments. Twitter Followers.

Analytics 350
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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S.

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Six Stellar Twitter Tools and Reviews

Webbiquity SMM

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

Review 189
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Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

How to Optimize 7 Popular Social Media Profiles for SEO covers how certain social networks use specific elements of information that you supply in your profile to optimize each profile on their network. Social Media. Leave me a comment with any questions or thoughts – I’ll be happy to help!

Analytics 113
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How does your brand look on social media?

Janet Fouts

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. A potential employer can use a variety of tools to see how well you manage your personal brand online.

Klout 138
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48 Ways to Measure Social Media Success

Webbiquity SMM

Social media/network-referred traffic. Number of RSS subscribers (regular readers). Brand and mention tracking (e.g., from HootSuite or other social media monitoring tool). . Brand and mention tracking (e.g., from HootSuite or other social media monitoring tool). Search traffic. Six Twitter Metrics.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring is the act of monitoring social media for information relevant to your business. For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). Social media monitoring helps you track key social metrics like brand awareness and social share of voice.