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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 111
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Best times to post on TikTok in 2023

Sprout Social

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Tuesdays from 5 to 9 a.m.,

Tourism 108
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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Sentiment – Get a breakdown of the reaction to your content, segmented as either positive, neutral, or negative.

Hashtag 52
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Decoding corporate communications: Functions, goals and skills

Sprout Social

Delta used brand and marketing communication to launch Faces of Travel, a free 100-image library that represented diverse travelers around the world. The goal of the campaign was to inspire creators to present a more inclusive picture of global travel, supporting increased brand awareness while building community.

Skills 112
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How to create a complaint management system to protect your brand reputation

Sprout Social

From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand. Some industries attract more complaints than others.

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The ultimate social media listening guide for marketers

Sprout Social

Create a brand analysis. The clearest use for social media listening is a brand analysis. To perform a brand analysis, you’ll need data like what keywords are often mentioned with your brand, what customers are talking about online about you and how are they reacting to your products. Conduct a competitive analysis.

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Brand awareness: Track mentions, sentiment analysis , and reach. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” Lead generation: Focus on click-through rates, website traffic, and form submissions.