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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 105
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 106
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 128
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121
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New Study Reveals Consumer Attitudes Toward Customer Support During Holidays

The Realtime Report

Key findings include: Customer support queries increase significantly during the holidays: New proprietary data from Helpshift’s retail customers showed that customer support tickets increased 47% during the 2018 holiday season. Cyber Monday saw an even higher 167% increase in ticket volume compared to non-holiday periods.

Study 79
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How to use voice of customer data to improve your customer relationships

Sprout Social

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. This is a common collection method for online retailers. VoC stage 2: Analysis. Customers aren’t on every platform.

Data 125
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132