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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 92
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5 Ways To Use Social Listening For Competitive Analysis

Keyhole.co

Social listening is a simple-to-use and highly effective technique for competitor analysis. 4 Benefits of social listening for competitive analysis 1. Additionally, investing in UX improvement for your chosen social listening tools can enhance user experience, making it even more effective for your competitive analysis.

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New Survey Reveals Americans Spend 5 Hours And 42 Minutes on Their Devices Each Day

The Realtime Report

New Survey Reveals Americans Spend 5 Hours And 42 Minutes on Their Devices Each Day. A new survey conducted by Optimum has revealed the amount of time Americans spend on screens each day. One in ten Americans spend up to 8 hours on a screen per day. 10% of Millennials and 10% of Gen Z spend 12+ hours on their screens every day.

Survey 91
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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage. What is competitor analysis? How to use SEO for competitor analysis?

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

If your demographic analysis revealed that your target audience skews female and Millennial, there’s a decent chance they use Pinterest — and they probably love Instagram Reels. At this point, it’s worth stopping to sense-check your findings by surveying your existing customers. Use a little educated guesswork, too.