Proactive Report

JULY 4, 2017

As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Does the site provide original content and information, original research or analysis? Does the content contain insightful analysis or information that goes beyond the obvious?

SEO 45

SEO Content Nielsen Analysis 45

Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). Guess what? Absolutely not.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Radian6 Strategy SM2 155

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. The trick is always to add your analysis and thoughts whenever something significant happens. Don’t just share the news.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. The trick is always to add your analysis and thoughts whenever something significant happens. Don’t just share the news.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Start by gathering data on your target market. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area.

Hashtag 138

Hashtag Influencer Trends Industry 138

Jon Loomer

AUGUST 29, 2018

Along the way, we’ll take a nerdy detour into segmented audience analysis. In the United States, you can also target by DMA , which is a media market as defined by Nielsen. Audience Segmentation Analysis. This post dives into what Facebook Location Targeting is and how location is determined.

Facebook 166

Facebook Travel Mobile Comparison 166

Buffer Social

JUNE 12, 2016

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves. reporting is greater on Twitter than other networks).

Twitter 81

Twitter Strategy Instagram Facebook 81

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Start by gathering data on your target market. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area.

Hashtag 60

Hashtag Influencer Trends Industry 60

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. Marketers rank video and images as the top two most valuable content formats for achieving their goals.

B2B 123

B2B Instagram How To Marketing 123

Buzz Marketing for Technology

JUNE 27, 2008

These include among other things, a thorough analysis of the skills and their nature, their interrelationships, and the resulting implications for educational and technological developments. For socio-emotional literacy: Content analysis of inputs of participants in a chat session. The second strategy, in contrast, is skeptical.

Skills 207

Skills Education Telecommunications Journal 207

Buffer Social

AUGUST 9, 2016

Chapter 4: Budgeting, Analysis, and Successful Strategies : Hoping to answer the question “What am I supposed to do here?” Here are just a few reasons why Facebook Advertising is hugely exciting for marketers: Audience size: Facebook now boasts over 1.13 Most suitable for those operating in B2C markets. per click).

Advertising 40

Advertising Facebook URL Campaign 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

I looked at dozens of dashboards, and reams of reports. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. As mentioned, this is a long article.

Sites 96

Sites Industry Blogger News 96