Sprout Social

MARCH 30, 2021

The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. Example of Sprout’s Competitive Analysis Listening tool. The company viewed social media as a massive, unorganized focus group. There was a clear answer: Wednesday. In 2020, 96.5

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Questions Data Focus Group Analysis 124

Sprout Social

FEBRUARY 8, 2021

VoC stage 2: Analysis. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. The analysis is then presented to the relevant departments to help them move onto the next stage. In the analysis stage, we’ll look at commonalities within the collected data.

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Data Survey How To Review 125

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. They provide insights that can inform an entire business strategy.

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Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Think of it as a real-time focus group that provides honest, unfiltered feedback. It also provides vital details on how sentiment is trending over time.

Survey 93

Survey Brands Sentiment Template 93

Oktopost

SEPTEMBER 21, 2020

The COVID-19 crisis has caused massive and sudden changes, leading to new trends, shifting expectations, and an uncertain future for many businesses. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

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Tools Sentiment How To Team 94

Convince & Convert

APRIL 9, 2015

Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. In the globalized village, social media is Earth’s biggest focus group. Social media analysis cuts to the chase, spotlighting trends in real time. We are in a new phase, partly thanks to our own innovation.

Data 60

Data Analysis Banking Analytics 60

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Top tools to research top trends about hot content your customers loves right now.

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Research Template Templates Training 78

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. What about in 2023? Try for free Ready for the next level?

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HootSuite URL Analytics Forums 120

Kikolani

JUNE 27, 2013

Google Trends. Google Trends enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward.

Tools 141

Tools Patterns Adwords Advertising 141

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Time for a re-brand or simple refresh for your business or personal brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Time for a re-brand or simple refresh for your business or personal brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Why you need to conduct a SWOT analysis (strengths, weaknesses, opportunities and threats). Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group?

Social Media 78

Social Media Template Templates Marketing 78

Hootsuite

OCTOBER 13, 2020

What is a social media sentiment analysis? A social media sentiment analysis tells you how people feel about your brand online. Rather than a simple count of mentions or comments , sentiment analysis considers emotions and opinions. Why is social sentiment analysis important? But what are they saying?

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Sentiment Analysis Template Templates 145

Pam Moore

APRIL 1, 2020

Power Tip: Download this Audience Analysis Worksheet to Prioritize Your top Audiences. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Know your value. Why should anyone care you exist? Need more help?

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Apple Brands Tips Consultant 78

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. Audience Analysis Worksheet (worksheet to help you prioritize your niche). There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

DECEMBER 9, 2020

We’ve been hearing for a while that lengthy retainers are being replaced with shorter, project work , and it’s no surprise that COVID-19 has thrown this trend into overdrive. Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. .

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Proposal Price Project Education 103

Pam Moore

JULY 26, 2017

Audience analysis worksheet to help you identify and prioritize your top audiences. Content Marketing Inventory Worksheet + Editorial Calendar Template (worksheet download). Content Marketing Editorial Calendar Template Podcast Tutorial (podcast). Content Marketing in a Nutshell. 10 Things You Must Know About Your Audience.

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Content How To Marketing Case Study 162

Oktopost

OCTOBER 28, 2019

The brands and influencers that have the biggest followings — and the greatest impact on their industries — are the ones who have made themselves a go-to source for news, analysis, and commentary on specific, focused topics. Search for groups related to your industry and area of expertise, then join them. Be Part of the Discussion.

B2B 69

B2B Brands Tips Notification 69

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. 2010 SEO Trends. Social Media and Search by Arnie Kuenn of Vertical Measures was a great presentation on search trends in 2010. Social Media Strategy.

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ROI Social Media SEO Tips 114

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

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Data Social Media Metrics Analytics 133

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? Customer feedback can help you uncover trends, spot opportunities for new products and features and identify areas for improvement. The more good reviews you get, the higher your business listing shows up in local search results, such as on Google Maps.

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Review Google Brands Sentiment 85

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Boolean search logic can help you find meaningful trends and patterns you might miss by monitoring keywords and hashtags alone.

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Research Social Media HootSuite Marketing 123

Hootsuite

MAY 16, 2023

Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Analysis Turns data into actionable insight. Analysis Turns data into actionable insight.

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Skills Social Media Sysomos Diagrams 334

Sprout Social

MARCH 16, 2023

How to track these in Sprout Social The Inbox Activity Report provides a holistic view of your team’s social care efforts by presenting trends of incoming message volume and identifying the rate and speed of actions taken on messages by your teams. Voice of the customer data Social media could be described as the world’s largest focus group.

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Metrics Social Media Sentiment Airlines 102

Sprout Social

JANUARY 30, 2023

According to Zendesk’s CX Trends 2023 Report , leaders are taking notice, with 81% seeing customer experience and support as a growing priority for 2023. Sprout users can take advantage of Competitor Reports for Facebook, Instagram and Twitter—along with a Competitive Analysis listening template—to pull these insights on a regular basis.

Examples 115

Examples Brands How To Aggregator 115

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? It’s kind of the same societal trend, not to turn this into a sociology dissertation, but it is sort of an acceleration of expectations, an acceleration of sort of growing up, I guess, both for people and for companies.

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Yahoo Yammer Social Media Software 115

Sprout Social

JANUARY 20, 2021

With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service? Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 114

B2B Research Sentiment Marketing 114

Buffer Social

JULY 27, 2023

This trap is more than just jumping on the latest trend. What trends are most popular right now? Platforms and audiences change rapidly, and the only way to keep up is to stay on the pulse of the trends, insights, and innovations that are relevant to you. Is it original and authentic? What is your competition doing?

Content 76

Content How To Guidelines Research 76

Hootsuite

APRIL 11, 2022

Find out what your customers are shopping for and analyze trends over time. Sentiment analysis consists of three categories: positive, negative, and neutral. What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media.

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Retail FAQ How To Survey 97

Buffer Social

OCTOBER 9, 2023

Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators.

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News Social Media Marketing Facebook 72

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Keyhole is a real-time conversation tracker that provides keyword analysis and hashtag analytics. Remember, this is an event many other fashion brands don’t value as much as they do more popular events.

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Fashion Sentiment Collaboration Policies 98

Hootsuite

OCTOBER 1, 2019

Last night my name was trending at third on Twitter in the United States. But with the right tools, you can do some social listening to gauge sentiment and identify trends. And a full-scale competitive analysis can also help you keep an eye out for trends and opportunities. Stay on trend. It’s barely 11 AM.

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Instagram Geotagging How To Tourism 111