Keyhole.co

JANUARY 16, 2024

Social listening is a simple-to-use and highly effective technique for competitor analysis. What kind of content are they producing and where are they publishing it? 4 Benefits of social listening for competitive analysis 1. 5 ways to use social listening for competitive analysis 1. That’s where Social Listening comes in.

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Analysis Sentiment Reputation Hashtag 52

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands. Sound familiar?

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Social Media How To Survey Analytics 213

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 85

Analytics Conversation Brands Sentiment 85

Oktopost

FEBRUARY 29, 2024

This is where your average social media management platform falls short. Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts.

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ROI B2B Organization Platform 62

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Use this knowledge to deliver content with relatable hashtags that resonate with your target audience and speak their language. Are they worth the hype for your brand?

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Hashtag Analysis Twitter Sentiment 52

Keyhole.co

OCTOBER 10, 2023

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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Sentiment Analysis Brands How To 52

Keyhole.co

DECEMBER 21, 2022

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. Now imagine if your brand didn’t leverage such a powerful platform. While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis?

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Analysis YouTube How To Comparison 52

Oktopost

MARCH 20, 2022

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Benchmarking and competitor analysis. Tracking customer conversations, industry trends, and influencers.

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Conversation Sentiment B2B Module 118

Keyhole.co

DECEMBER 5, 2022

LinkedIn is a platform with a professional pulse. From connecting with industry experts to building online communities, the platform enables it all. But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy.

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Analysis LinkedIn Research How To 52

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

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Strategy Brands Content UGC 122

Direct Marketing Observations

JANUARY 12, 2018

Additionally and theoretically, by ‘owning it,’ you should now know by default the answers to the below questions that slightly resemble a SWOT analysis: What makes your company great? If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you.

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B2B Influencer Conversation Social Media 276

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. How do you know your tactics are working?

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Social Media Tips Marketing HootSuite 267

Buffer Social

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method. With content pillars. What is a content pillar?

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Template Templates Social Media Content 102

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

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Reputation Brands Sentiment Survey 92

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

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System Content Fashion Template 89

Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? You know what country they are from and what pages they have viewed so you can strike up a conversation with them. When someone shares your content on Twitter, an image and more information can be displayed about the links that are included in the tweet.

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Analysis Tools Analytics SEO 111

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis?

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Review Brands How To Analysis 127

Webbiquity SMM

JANUARY 23, 2024

Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. That’s where sentiment analysis can help you. You can encourage such engagement by responding to their feedback on social media platforms.

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Sentiment How To Analysis Trends 142

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

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Analysis Social Media ROI How To 87

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social Media Sentiment HootSuite Analysis 102

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Table of Contents. Perform a competitive analysis.

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Conversation Tips Facebook Advertising 127

Social Media Strategies Summit

AUGUST 15, 2023

Is there a high-performing tactic, channel, or platform you’re not currently using? We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Figuring that stuff out can be tough.

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Marketing Education Forums LinkedIn 240

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. The most common application of NLG is machine-generated text for content creation. Which are the top NLP techniques?

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Process Sentiment Analysis Applications 108

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Maybe you can provide the solution.

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Brand Monitoring Tools HootSuite Brands 98

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Conversion Lift). Which campaign causes the lowest cost conversions to occur? Cost per conversion lift). Brand lift).

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Study Conversation Cost Campaign 95

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Table of Contents. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. Create In-Depth Content Using Twitter Threads. Twitter threads.

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Social Media Management Social Media Tips Content 187

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? Planning ensures that you don’t miss crucial conversations among your target audience. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels.

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Reputation Sentiment Analysis Notification 95

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. And focusing on actual customer conversations means that you can take action with confidence. The problem? Agorapulse.

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Campaign Social Media Tools Hubspot 123

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

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Analytics Sentiment Analysis Patterns 112

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

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Sentiment How To Analysis Review 109

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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Comparison Analysis How To Sentiment 108

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Table of contents: What is a chatbot builder? Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding.

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Hubspot Template Templates API 105

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

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Content Newsletter Research Tools 126

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Patterns Sentiment Analysis Proposal 118

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

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Sentiment Analysis Patterns Price 102

Keyhole.co

JUNE 19, 2023

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. billion people are engaged in various social platforms. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Pam Moore

JANUARY 28, 2016

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! However, to do this you must understand that Twitter is not designed as a spamming platform. Learning how to increase conversions and sales using Twitter requires both art and science.

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Conversation Tips Twitter ROI 113