Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Analytics Conversation Brands Sentiment 84

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Use this knowledge to deliver content with relatable hashtags that resonate with your target audience and speak their language. Are they worth the hype for your brand?

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Hashtag Analysis Twitter Sentiment 52

Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. For example, it takes a human to make the judgement about the overall sentiment of the data.

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Analysis Wikipedia Social Capital Sentiment 335

Keyhole.co

OCTOBER 10, 2023

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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Oktopost

MARCH 20, 2022

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Benchmarking and competitor analysis. Tracking customer conversations, industry trends, and influencers.

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agora pulse

FEBRUARY 19, 2020

Google’s database of facts) and the semantic analysis to see more than a string of words but also the context and the intent behind each query. But they should convince any digital marketer of the need to embrace customer-centric content marketing model. Customer-centric content marketing . Alter (personalization).

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Keyhole.co

DECEMBER 21, 2022

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? Here are some notable benefits of conducting a YouTube competitor analysis: 1.

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Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content.

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Social Media How To Survey Analytics 215

Keyhole.co

DECEMBER 5, 2022

But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. In this blog, we have compiled a guide to help you with the whys and hows of LinkedIn competitor analysis. Content benchmarking.

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Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

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Conversation FAQ Sentiment Banking 78

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

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Direct Marketing Observations

JANUARY 12, 2018

Additionally and theoretically, by ‘owning it,’ you should now know by default the answers to the below questions that slightly resemble a SWOT analysis: What makes your company great? If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you.

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B2B Influencer Conversation Social Media 276

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. How do you know your tactics are working?

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Social Media Tips Marketing HootSuite 267

Unmetric

AUGUST 2, 2016

Working as a Content Creator has its perks. If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Let me clarify what content marketers mean by the term. Process Management Whitespace Analysis. Marketing Whitespace Analysis.

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Analysis Content Airlines How To 60

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

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Template Templates Social Media Content 102

Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? You know what country they are from and what pages they have viewed so you can strike up a conversation with them. When someone shares your content on Twitter, an image and more information can be displayed about the links that are included in the tweet.

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Analysis Tools Analytics SEO 111

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

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Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

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Strategy Sentiment Patterns Marketing 104

Convince & Convert

MARCH 7, 2024

You can increase engagement, conversion rates, and overall satisfaction by delivering relevant content and recommendations to each prospect or customer, driving business growth. Insight #4: Areas That AI Is Extremely Effective 68% of GTM leaders who use AI for content creation find it extremely effective.

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Research Strategy Influencer Survey 140

Pam Moore

APRIL 2, 2024

Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence. My goal is to give you the strategies, tips and tactics you need in easy to understand clear and concise content so that you can then know where to focus.

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Strategy Marketing Analysis ROI 78

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Table of Contents. Perform a competitive analysis.

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Conversation Tips Facebook Advertising 127

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Conversion Lift). Which campaign causes the lowest cost conversions to occur? Cost per conversion lift). Brand lift).

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Study Conversation Cost Campaign 95

Webbiquity SMM

JANUARY 23, 2024

Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis.

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Sentiment How To Analysis Trends 142

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. The most common application of NLG is machine-generated text for content creation. Which are the top NLP techniques?

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Process Sentiment Analysis Applications 110

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

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Analysis Social Media ROI How To 87

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Patterns Sentiment Analysis Proposal 120

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 127

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

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Analytics Sentiment Analysis Patterns 113

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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Comparison Analysis How To Sentiment 109

Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Assess your brand health. Analyze sentiment.

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Conversation Features Sentiment Tumblr 95

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

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Content Newsletter Research Tools 126

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Table of Contents. The first step is creating an effective Twitter posting and content-sharing strategy. Create In-Depth Content Using Twitter Threads. Has your social media agency avoided Twitter? After all, it can be chaotic.

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Social Media Management Social Media Tips Content 187

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading. Use to: See how much your audience resonates with your social media content. This will help us build our email list.

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Metrics Sentiment Analysis Influencer 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

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Analysis Sentiment Marketing How To 105

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Speak to Your Audience Specifically.

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