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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences.

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Search marketing services every social media consultant should offer

Sherrilynne Starkie

A good social media consultant understands the basics of search engine marketing. Even better, the consultant will implement meta tags and descriptions, along with title, header and alt tags. Click To Tweet Here are the search marketing services every good social media consultant will offer: Strategy. Keyword strategies.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Analysis Turns data into actionable insight. Skills Why How.

Skills 334
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Top 10 AI Marketing Strategies You Need to Know

Pam Moore

Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more! Don't wait!

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How AI insights improve decision making

Sprout Social

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Sentiment 112
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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation

Pam Moore

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. Offer support: Provide your team with the resources and support they need to succeed in their new roles and embrace the changes.

Team 148