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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

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How a social media consultant can help your business

Sherrilynne Starkie

It can seem like social media is a waste of both time and resources in a world of competing priorities. Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. Usually, the issue is a lack of strategy.

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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Developing great, effective content requires investment in time and resources. A social media consultant should invested in productive work, and use automation to perform repetitive tasks.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences.

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The Types of Social Media Consultants Your Brand Needs

Ignite Social Media

With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Why Do I Need Social Media Consultants? What Type of Social Media Consultants Do I Need? Social Media Strategist. Community Manager.

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Do You Need a Social Media Consultant?

Ignite Social Media

In either situation, you may consider hiring a social media consultant. Over the past 11 years, we’ve noticed a growing trend of companies bringing their marketing resources in house. 68% of client-side of Marketers currently or plan to have in-house resources. • The post Do You Need a Social Media Consultant?