Waxing UnLyrical

AUGUST 3, 2016

A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. So how can PR pros move beyond impressions and report “smart” metrics? Question three asked, “What are smart metrics?” Some are very specific, e.g., app downloads. Aly Saxe (@Aly_Saxe) July 12, 2016. measurePR. —

Report 100

Report HootSuite Metrics Hosting 100

The Realtime Report

AUGUST 8, 2012

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. The top metrics respondents want in a big data solution?

ROI 191

ROI Mzinga Analytics Social Media 191

Sprout Social

SEPTEMBER 30, 2020

According to Morning Consult , the second most important consideration when deciding to purchase a product or service from a brand is that that brand takes care of their employees and team members. With Sprout’s powerful analytics, you choose the metrics and Sprout pulls the Top Posts into your LinkedIn Pages report. Try, try again.

Organization 104

Organization LinkedIn Strategy Social Media 104

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. Campaign Analysis.

Issues 136

Issues Survey Campaign Authentication 136

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 8, 2011

As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Optimally, you should also have a person dedicated to blog success metrics, using data analysis to tweak and improve your efforts. Most blogs fail not due to quality, but due to randomness.

Questions 148

Questions Sample Samples Blogosphere 148

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Content 131

Content Consultant Marketing Price 131

Pam Moore

DECEMBER 2, 2018

Not only do I provide you with an easy to use content inventory worksheet but I also teach you to how to do a quick content marketing inventory analysis so you can: Identify the content you already have. Download both tools here-> 2019 Content Marketing Editorial Calendar Template and Inventory Worksheet. Episode Highlights.

Content 60

Content Template Templates ROI 60

Pam Moore

APRIL 9, 2019

Download our Content Inventory Worksheet Here–> FREE Content Asset Audit and Inventory Worksheet + Social Media Content Calendar Template. If you hired an outside agency or consultant to create a presentation or nice slick piece of collateral, do you own the source file? Step 1: Know What Ya' Got! . Who wrote it?

Organization 60

Organization Content Template Templates 60

Pam Moore

APRIL 9, 2019

Download our Content Inventory Worksheet Here–> FREE Content Asset Audit and Inventory Worksheet + Social Media Content Calendar Template. If you hired an outside agency or consultant to create a presentation or nice slick piece of collateral, do you own the source file? Step 1: Know What Ya' Got! . Who wrote it?

Organization 60

Organization Content Marketing Template 60

Convince & Convert

MARCH 26, 2013

In my experience, there are still many Facebook page administrators who don’t fully understand these metrics. The Different Types of Facebook Reach Metrics. Unfortunately, the Fan Only reach metric is not available in the Facebook statistics interface, just the “organic” reach. Let me try to clarify this point. Organic Reach.

Metrics 167

Metrics Statistics Organization Influencer 167

Keyhole.co

JANUARY 5, 2023

To stand out in this crowd, you must routinely measure your and your competitor’s performance through Instagram competitor analysis. Here, Instagram competitor analysis tools are the way to go. But first, let’s look at why you should do an Instagram competitor analysis. Why should you do Instagram competitor analysis?

Analysis 52

Analysis Instagram Tools Sentiment 52

Pam Moore

JANUARY 23, 2019

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Take Action: Download the Ultimate 2019 Content Calendar Template. . Supporting Resources: 2019 Content Editorial Calendar Template. SoundCloud.

Content 60

Content How To Marketing Analysis 60

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Meritus Media Inc., Create and distribute the content to reach the right audiences. Meritus Media Inc.

Template 56

Template Templates Social Media Strategy 56

Talkwalker SM

FEBRUARY 4, 2016

Kiera Stein ( @KieraStein ), Social Media and Digital Marketing Consultant via Social Media Examiner. Its top content dashboard is visual and easy to read, and the audience analysis tools help you assess the quality, not just the size, of the audience the account is reaching.” ” SumAll – Simple Automated Updates.

Analytics 105

Analytics Social Media Tools Influencer 105

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 133

Data Social Media Metrics Analytics 133

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Bill Hartzer

NOVEMBER 2, 2021

Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sherrilynne Starkie

JULY 3, 2018

But, now I’m working on a consulting basis it’s remarkably easier to make the case that my work will be infinitely better if I can tie in the communications goals further, and that this will make my clients’ rock stars. Even though it’s an awareness campaign, you still have a real hard metrics that you can present.

Policies 231

Policies Project Metrics Sentiment 231

Hootsuite

JANUARY 12, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. By quickly putting ad spend behind the consultations and investing in people discovering the service, Clarins was able to further amplify the effectiveness of the campaign, achieving a CTR of 0.6%

Marketing 133

Marketing CPC Consultant Trends 133

Convince & Convert

AUGUST 2, 2012

Click the play button to listen here: Download the audio file: [link]. We’ll link to a few places where you can download this. Eric : You guys are the Biggie and Tupac of market analysis. I think the metric side of that is difficult. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Social Media 115

Social Media Groups Groups Team 115

Social Media Strategies Summit

NOVEMBER 18, 2020

Your answer will govern your metrics and strategies. You can download it for easier access. So, if brand awareness is on your wishlist as well, you should measure metrics like: Follower counts. In short, your goals will govern the metrics and KPIs you will need to measure. First, you need to define “social media ROI.”

ROI 246

ROI Social Media UGC Discount 246

Keyhole.co

MARCH 31, 2021

Influencer Analysis. With fake followers costing brands an estimated 1 billion dollars , gone are the days of blindly paying influencers money for the sake of vanity metrics. Influencer Analysis – The #1 Influencer KPI. Also, when goal is customer acquisition measure in downloads, subscriptions, or sign-ups.

Influencer 121

Influencer Campaign ROI Discount 121

Keyhole.co

NOVEMBER 23, 2023

With fake followers costing brands an estimated 1 billion dollars , gone are the days of blindly paying influencers money for the sake of vanity metrics. Influencer Analysis – The #1 Influencer KPI If we compare influencer marketing to paid social advertising, each influencer is similar to an ad unit.

Influencer 52

Influencer Campaign ROI Discount 52

Hootsuite

JUNE 21, 2023

Bonus: Download a free, fully customizable social media portfolio template to make your work shine — and land more clients. Social media portfolios should include examples of campaigns you’ve managed, along with real-world metrics that show the success of these efforts. What is a social media portfolio? 1 Social Media Tool Create.

Template 97

Template Templates Social Media Social Media Management 97

Convince & Convert

MARCH 8, 2012

Click the play button to listen here: Download the audio file: [link]. my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. Listen Now. The RSS feed is: [link].

Company 120

Company Instagram B2B Survey 120

Sprout Social

JANUARY 20, 2021

Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Sentiment analysis in particular will show you how your shared audience feels about your competitor. Download the guide now.

B2B 114

B2B Research Sentiment Marketing 114

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Pricing is very reasonable, as you can download and use 60 images a year for just $229. Excellent for down-and-dirty competitive analysis. I implement bit.ly

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

OCTOBER 13, 2010

Find Talent You Can Trust: Hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis. Make a Calculator: Redesign success metrics in a business world that’s increasingly instantaneous. You can download a free chapter. Buy Books, Get Stuff. Let’s Talk On Facebook.

Microsoft 117

Microsoft Smart Phone Embedding Case Study 117

Convince & Convert

JULY 27, 2012

Click the play button to listen here: Download the audio file: [link]. Jay: Well, let’s get into speaking of metrics that measure the effectiveness of social media – the segue always gets fantastic, right? It turned out that across multiple industries and years and years of analysis and data, guess what? Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Here’s an analysis of the impacts of doing so. Get more reviews, people!

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

APRIL 19, 2012

Click the play button to listen here: Download the audio file: [link]. Jay : That’s why it’s so important when you’re putting together metrics for your campaigns. You actually have a degree in psychology, thus it is actually appropriate that you have a blog and a consulting practice, etc., Listen Now.

CPM 118

CPM Advertising CPC Compete 118

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Sphinn: In Depth Traffic Analysis and Advice (Blogging Fingers): Matt Jones takes a look at Sphinn in its early beta stages and gives a lot of interesting feedback. This prompted Joost de Valk to write an awesome WordPress Blog Metrics plugin. What comes to mind: David Neeleman’s JetBlue apology.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Keyhole.co

AUGUST 15, 2023

Social media manager, marketing consultant, brand manager – whatever capacity you work in, these tools can be the key to your success. It gives you access to metrics such as the number of followers gained/lost, impressions, reactions, reposts, DMs, or clicks you’ve gotten from your social media posts. Collaboration goals!

Social Media 52

Social Media Tools Module Marketing 52

Writtent Blog

AUGUST 3, 2016

9 Do Topical Analysis for Key Pages. #10 Do Topical Analysis for Key Pages. Michael Cottam is provides SEO consulting services. He’s a digital marketing consultant, and he builds, owns and operates digital publishing brands, including ShivarWeb , where he’s the primary author and sole editor/publisher. Did you like this?

SEO 0

SEO Google Sites Engineering 0

Techipedia: Tamar Weinberg

JANUARY 14, 2009

You can even download it but you have to go to his post to get it. Online SEO Tools: The Ultimate Collection : At Search Engine Journal, Ann Smarty has compiled a list of the most valuable tools to perform SEO analysis. An Analysis of Sphinn: 175 Homepage Homeruns Dissected : This post shows you what people are loving on Sphinn.

SEO 162

SEO Social Media Marketing Reputation 162