Trending Sources

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. There are no more excuses.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. There are no more excuses.

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. Customer feedback and preferences (26%); user, behavioral and content trend analysis (22%); and ROI (19%).

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Kiera Stein ( @KieraStein ), Social Media and Digital Marketing Consultant via Social Media Examiner. Its top content dashboard is visual and easy to read, and the audience analysis tools help you assess the quality, not just the size, of the audience the account is reaching.” With an option to save your search, you can track future posts, and also download your report.

4 Mistakes to Avoid When Revamping Your Paid Strategy

Convince & Convert

According to Jay Dwivedi, President of Market Research Firm  xInvest Consultants , “There is no one type of content that works for all websites. In fact, our analysis shows that even for a specific website, the type of content that performs well may change during the course of a day or week or months.” Image via BigStockPhoto.com. There Is No Magic Formula.

7 Steps for Performing Your Next SEO Audit

Convince & Convert

Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. However, before you start the analysis process, click here  to open a Google spreadsheet that will help give you a place to store your SEO audit data. Once ” (You also have the option of downloading it to Microsoft Excel.). Image via BigStockPhoto.com. Select More.

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10 Online Tools to Make Content Like a Pro

Kikolani

The free version enables you to create up to 3 mind maps that you can share or download as images or HTML files. It’s a simple system developed by productivity consultant Francesco Cirillo. One of the greatest advantages of this online tool is that it can show you a comparative analysis of the backlink information of your competition. What’s a blog without great content? Bubbl.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Instead we made our analysis totally transparent and shaped specifically to each client’s specific requirements. Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. The future sees copywriters as having more responsibilities in analysis, since writing content nowadays just isn’t enough. Here’s an analysis of the impacts of doing so. And I did. Do an audit to find out. Blogging.

Create a World-Class Online Community for Your Business

mashable.com

The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted. You can also download the white paper [.] You can also download the white paper [.] link] Case Study: How Google Sells Its Free Products | Ruturaj Pradeep Kohok | Web Consultant [.] Have an account? Nothing coming to mind immediately?

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100 Media Monitoring Tools for PR

www.pamil-visions.net

Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. million posts.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) 20 Real Tips for Hiring a Social Media Consultant (Pam Moore): Looking for a consultant? Enjoy!

Should You Outsource Your Social Media Efforts?

mashable.com

Together, these two data points underscore a growing need for social media support among small businesses.   But hiring a social media consultant may not be as straightforward as hiring other types of professional service providers, such as a web designer or an accountant. For Consultant Kesten Migdal works with PROBAR on its social media programs. Have an account? Mobile 2.0

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46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

Facebook Camera – At the time of this writing, it’s already the second most download free app on Apple’s App Store (iPhone). Lisa Loeffler is Research & Analysis Lead at Convince & Convert. 46 Travel Tools to Optimize Your Next Vacation is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Let the games begin. Speak.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

How to Begin You need to decide if you want software for tracking conversations or if you want to pay a vendor for consulting and reporting. Radian6 Radian6 offers a solution , where you can setup certain keywords to monitor on a dashboard, automatically track the keywords on blogs, image sharing sites and microblogging sites, and then have it report back to you with an analysis of the results. Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Dan Schawbel is the author of Me 2.0: You might want all three. View more jobs » M?c

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

It has an app you can download that tells you how much BS is in your writing. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. And let’s be honest, we’ve all used it at one time or another — shame on us. Davina K.

Get Open Community on Audible

SocialFish

We have FIVE DOWNLOAD CODES AVAILABLE  - all you need to do is drop us a comment below. “This book provides an invaluable analysis of the strategic, structural, and cultural issues associations using social media face. ( photo credit ). Love audiobooks? Open Community is now on Audible! Is community management part of your job? In what way? Why or why not? Open Community.

Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Convince & Convert

As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Depending upon how the blog fits your strategic business objectives, you may prefer your readers to download longer form content (like an e-book), or subscribe to your blog, or leave a comment, or tweet your post. View more presentations from Jay Baer.

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

Pricing is very reasonable, as you can download and use 60 images a year for just $229. have a few goals set up, including visits to my speaking page; visits to my consulting page; time spent on the site, etc. Excellent for down-and-dirty competitive analysis. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Smart. Nifty.

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Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

The signal of a completed goal in Google Analytics can be anything including when someone lands on a specific page of your website, when someone spends a certain amount of time on your site or browses a certain number of pages, or when they click on a link to download a whitepaper or leave your site. When someone downloads a free report from your site. Step 1. Step 2. Step 3. Thanks!

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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant.

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

This post offers a look at some of the popular social media monitoring tools available, as well as a free comparison-chart PDF download. In the download, you’ll find a side-by-side look at features, pricing and coverage areas for the tools mentioned below to easily determine which is best for your organization based on your business needs, budget and goals. What Next? Thanks!

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Be a Knowledge Source Chadwick Martin Bailey (CMB), a global, mid-size market research and consulting firm, uses social media to increase its reach within the market research community, demonstrate thought leadership, and increase the likelihood of being found via the Internet Internet , according to Josh Mendelsohn, CMB’s VP of marketing. “In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. Learn more. Million Diners.

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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

They provide integrated solutions that used to require multiple agencies and consultants. — The Marketing Agency Blueprint (Wiley), pp. Specifically, trends and shifts in consumer behavior, business processes, software, data analysis, communications and marketing philosophies have impacted the essential competencies and traits of prototype marketers. 2) Selective Consumption.

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What the Future Holds for B2B Social Media Marketing

mashable.com

To find out, I consulted some of the best minds in the B2B social marketing space. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Interesting.

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Social Media Optimization Tools

www.toprankblog.com

Eric Miraglia ‘s Inlink Analyzer is a back link analysis tool based on Yahoo’s Site Explorer that not only counts and displays source links to a particular URL, but it also shows if the source links were bookmarked on Delicious and what keyword tags were used. Majestic SEO is easily one of the most powerful and useful link analysis tools available. link] Fedtech, Inc.

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Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

It is strange because, as a publisher, Mashable articles are usually not written as a comprehensive analysis of an issue, or an examination of the implications of the piece of news they share. What social media channels add is the ability for people to socialize so it’s extremely frustrating to see that so few companies (and marcom consultants) focus on the socializing. Used it?

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Be a Knowledge Source Chadwick Martin Bailey (CMB), a global, mid-size market research and consulting firm, uses social media to increase its reach within the market research community, demonstrate thought leadership, and increase the likelihood of being found via the Internet Internet , according to Josh Mendelsohn, CMB’s VP of marketing. “In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. Learn more. Thanks, Erica.

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Experiencing a Brand’s Customer Experience First-Hand #Rutgers

Blue Focus Marketing

On September 23, 2015, for my Rutgers University graduate class in Marketing Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The in-store IKEA customer experience plays a major role in the analysis as students assume the role of marketing consultants to observe and assess the in-store experience.

Interview with Social Media Citizen: J-P De Clerck

Social Media Citizens

J-P De Clerck is Managing partner at Conversionation Consulting , a cross-channel interactive marketing consultancy without geographical borders. J-P is basically everywhere interactive media is discussed and you can find his posts and thoughts on over a dozen of blogs, online and offline media and publications about interactive marketing, mainly in Europe and the US. Too much really.

Why Scoring Member Engagement Matters, Part 4

SocialFish

Here’s the latest post in our “INDUSTRY INSIDERS” column, where we bring you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. To download a copy of the full eBook, which includes a complete discussion of KPI strategy and selection, please click  here.

Busting Facebook’s Most Widespread Myth

Convince & Convert

Fan reach is only available in the Excel file which is available for download in your dashboard. To easily measure it, you’ll probably resort to paid Facebook statistics analysis software such as Pagelever, Simply Measured, or Agorapulse. For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Are you closer to 2% or 47%? Fan Reach.

How To Measure Blog Conversion

socialmouths.com

Let’s pretend you are a consultant/coach for entrepreneurs. This analysis will tell you where to allocate your marketing efforts. Just to give you an idea, let’s say you’re using E-Junkie to sell an information product that your buyers can download. SocialMouths personal branding | social media | blog design Home Who is This Dude? All easily measurable items.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. Feel free to download and distribute it in your network. Reply Sorav Jain March 8, 2010 at 5:10 pm Very good analysis. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). of tweets, tweet type, conversation type. Here is a full copy of the brief study! Theme: Pressrow

Why Scoring Member Engagement Matters, Part 3

SocialFish

Here’s the latest post in our “INDUSTRY INSIDERS” column, where we bring you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. To build on this, CES is even more valuable as a comparative analysis tool as your strategy evolves. photo credit ).

The Future of Blogging: I Had to Tell You This

Viper Chill

think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. There are three reasons why this analysis includes so much information. This is an important blog post, because it makes a prediction. This is the not only an important post, but also the longest I have ever written.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. That’s a long time and before most of you probably even owned a computer that was connected to the Internet. I’ve been working in consulting for a little less, but it’s my job. If people ask, I give them my consulting rates up front.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Pricing is very reasonable, as you can download and use 60 images a year for just $229. have a few goals set up, including visits to my speaking page; visits to my consulting page; time spent on the site, etc. Excellent for down-and-dirty competitive analysis. link] [link] Lynki.com The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Zeenat Rasheed Do you not like the ow.ly bar for aesthetic reasons or tracking reasons? It’s a good choice for agencies, too. Smart.

The Social Organization: Social Media Metrics

rhappe.typepad.com

Consultants Enterprise Social Software Subscribe Subscribe in a reader Enter your email address: Delivered by FeedBurner My Other Accounts Most Popular Posts Radical Transparency: Where the Rubber Hits the Road Why Socializing Organizations Matters to Me Friends, Connections, & Followers - Who Do You Let In? As analysts and consultants we would be little more than social studies students.

Aggregation and curation: two concepts that explain a lot about digital change

www.idealog.com

Any analysis of what happened to the record business, what is happening to newspapers, or the future of books and bookstores and magazines and TV that does not feature this concept prominently is almost certainly flawed. It wasn’t just piracy that downloading enabled; it was the ability of the listener to curate for herself! Any analysis of what happened to the record business, what is happening to newspapers, or the future of books and bookstores and magazines and TV that does not feature this concept prominently is almost certainly flawed. The Internet changed that.

The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic

Blue Focus Marketing

For example, downloading a digital coupon for a free taco may not only cure one’s short term hunger but, for the marketer, it is a viable reward for loyal customers and drives traffic at a price far less than traditional ads. Armed with a social media strategy, many brands now understand the drill: listen, engage, feedback, analysis = win. The Rise of Crowdsourcing 2.0: Peter H.