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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO?

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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Is constructing knowledge based on analysis a work literacy skill? I have been reading "Constructing Grounded Theory" by Kathy Charmaz for my dissertation. One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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20 Types of Digital Marketing that Works

Social Media Marketing

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

You must also run a competitor analysis to see where your reputation stands in your niche. While positive comments can hugely boost your confidence, negative feedback provides a more constructive picture of your reputation. Want to run competitor analysis using Keyhole? But you must address them constructively.

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Understanding The Basics Of Instagram Social Listening

Keyhole.co

This allows you to stay one step ahead, identify gaps in the market, and differentiate your brand from the competition. Get your hands on data Use Keyhole’s analytics to gain insights on audience sentiment, engagement, reach, and sentiment analysis. You might chuckle at this one.