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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. What hashtags do they use? Do they have a branded hashtag? Do they use a brand-specific hashtag?

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Top Tools & Strategies To Nail YouTube Competitor Analysis

Keyhole.co

You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. YouTube competitor analysis evaluates your competitors’ general presence on YouTube and specific performance indicators. You’ll see why in a moment.

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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

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Audience engagement: What it is and tips to improve it

Sprout Social

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. The hashtag should be short, unique and memorable.

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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

the topic, format or hashtag) can help guide smarter content creation. Or you might notice that a certain topic, such as a product launch or industry conference, is getting more traction than others, and you can adjust your content strategy accordingly. Sprout’s tagging feature makes this type of analysis easy.

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Free Social Media Strategy Template For 2023 [+ 5 Brand Examples]

Keyhole.co

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. Ongoing performance analysis The Ongoing Performance Analysis is a simple set of questions to help improve your social media strategy.