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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 106
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Building An App To Find eCommerce Arbitrage Opportunities

BeingOptimist

Discounted Goods: Overstock or clearance items from certain retailers can be re-sold on platforms where they command standard prices. Consistent Extraction: Strive for uniformity when pulling out prices, product names, or retailer details. This analysis enables your app to identify patterns and spot possible arbitrage opportunities.

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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

This tool will allow you to dive deeper into the unique traits of your audience and make comparisons against other custom user groups. Channel comparisons which provide channel comparison data to show how your Snapchat Stories stack up against your content on Facebook, Twitter, Instagram, and YouTube. Compare Custom Audiences.

Analytics 144
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What is Market Basket Analysis

Social Media Network Marketing

Market Basket Analysis is a modelling technique. In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept).

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How To Use Competitive Benchmarking To Boost Your Social Media Marketing Strategy

Keyhole.co

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. How to identify your main competitors on social media?

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Measuring Customer Experience for B2B Marketers

Oktopost

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Customer Metrics Analysis.

B2B 101
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. 58% of mobile consumers have used their smartphone for shopping while in a retail space. Source: HubSpot ). Source: Chief Marketer ).