Think Globally, Act Locally: Introducing Advanced Geolocation
JULY 23, 2015
Where are people especially interested in a particular retailer? COMPANY UPDATES geo-localization geolocation reputation management social listening social media insights state comparison street-level insights world mapIntimate knowledge of markets and customers alike is the key to success for any brand. Market Research: Fashion Trends From NYC to LA. Tastes vary, no doubt about it.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Many holiday retail consumers use their handheld devices to compare prices and promotional offers. won’t return.
How To Curtail Showrooming: Charge Admission
MARCH 29, 2013
There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. For those uninitiated, showrooming is when consumers go to the physical stores, wander the aisles and perform price comparison and/or complete the purchase on their mobile device. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. price comparison.
A Comparison of Social Advertising – Digg, Facebook, Reddit
SEPTEMBER 13, 2010
Below we took all the information we could find on advertising through particular online media to provide a comparison. Related posts: Online Advertising Comparison – SMH.com.au/Fairfax Fairfax Online Advertising Comparison – StumbleUpon Facebook Advertising – Find Managers 8 ways law firms can use social media 9/10 People Like Brands on Facebook Tags: Advertising , digg , reddit , Social Media 4 Responses to “A Comparison of Social Advertising – Digg, Facebook, Reddit #30Thursday post #3! Digg.com Reddit.com Facebook.com smh.com.au
Thanksgiving Marketing Statistics You’ll Gobble About
NOVEMBER 23, 2015
Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. They coined the term because of all the traffic jams, crowding, and often violence that resulted from the retail frenzy. The National Retail Federation (NRF) has all sorts of interesting Thanksgiving marketing facts, figures, and tidbits. By Laura Petrolino. Where did November go?
Katie Couric Will Give Us The Internet That We Deserve
NOVEMBER 27, 2013
It''s not a true apples to apples comparison, but you get the idea. Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). retailer. What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the Internet - as a medium - was (and can still be). From sitting back to leaning in. apple.
3 Ways to Improve Your Life
SEPTEMBER 1, 2011
The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. For example can a mobile be used to enhance the instore experience by.instant reviews, price comparison, how to guides etc. Technology is an enhancement for marketers, not a replacement. For me 3 key enhancement areas could be.
Good service, bad service and social media
The Way of the Web
JANUARY 13, 2012
comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). The financial risk would be the outlay on posting one reasonable sized box (About £10), and the risk of losing one additional pair of trainers (Retail £70, so under that). But it was average for various reasons.
Savvy Shoppers Use Cell Phones to Make Buying Decisions
FEBRUARY 12, 2013
According to a recent study conducted by Pew Internet and American life project and reported on by Mashable , many consumers use their smartphones to read product reviews, call someone for purchasing advice, or comparison shop, all while they are in an actual store. Everywhere you go, people you see are glued to their cell phones. It’s undeniable. have used this app myself many times.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
The presented comparison with other online marketing channels depicts Facebook a clear winner in the online ad space. In comparison to a 47% trust rate on traditional media, Facebook ads had a 92% trust rate. Report: How Social Marketing Works for Retail Brands [Report]. It includes some new global stats revolving Facebook usage as well as advertising insights. More than 3.2
No Pictures Allowed
APRIL 2, 2012
What if I was price comparison shopping? I may be talking about and sharing my brand experience with hundreds (if not, thousands) of people who - based on my recommendation - may consider shopping there. Let's stop in store price comparison shopping. Yes, the retailer may be screwed by a handful of people, but instead they're punishing everybody for the misgivings of a select and evil few. Can you imagine the people at any major retail operation not allowing consumers to use their mobile devices in the store for fear that they may price compare? comparison shopping.
ebay X.Commerce & If Indian eCommerce has Missed the Bus?
SEPTEMBER 16, 2011
lac retailers onboard. Over 90,000 retailers onboard. Red Laser- allows users with smartphone to do comparison shopping offline, and then buy online near their location (courstey Milo), through barcode readers. ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. Let’s look at the buy outs first: 1.
The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)
SEPTEMBER 17, 2012
comparison of the investment priorities by level of social media maturity provides greater insights, as mature brands are focusing on different priorities. For comparison, in the January edition – 56 % of survey respondents stated the same. Report: How Social Marketing Works for Retail Brands [Report]. In this blog post, I will highlight the most interesting ones. Platforms.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. You’ll want to own the conversation online related to your products and services in comparison to your competitors. Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand?
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Brands often spend a disproportionate amount of time, money and effort on website branding efforts, in comparison to the relative pittance reserved for complementary Facebook efforts. Related posts: Brands: It’s not enough to be liked Imagine a company that has upscale retail locations around. We know, after all, that Facebook users are a highly active and engaged audience.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
How effective is social media in comparison to other digital marketing channels? Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ). For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. 68% of U.S.
Six Links Worthy Of Your Attention #66
SEPTEMBER 23, 2011
"Price comparison, consumer reviews and being able to get competitive pricing via your mobile device at retail is not only the new reality of the new consumer, but it's a fact of life. price comparison. retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I'm at O'Reilly's Strata conference this week, which looks at the advent of Big Data , new interfaces, and ubiquitous computing. Plenty of speakers talk about the utopian possibilities of data transparency. Nature News. Seriously?
5 Best-Practice Email Marketing Case Studies
Convince & Convert
AUGUST 26, 2015
David Ogilvy, the founder of mega-agency Ogilvy & Mather and a former door-to-door stove salesman, often criticized inbound marketing (what he called “general marketing”) for being ineffective and unscientific by comparison. Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. highlight to tweet). Don’t believe me? Argos.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
social media games and contests, “checking in at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation.
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
38% comparison shopped online. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Personalization.
Tablets and Smartphones Account for One-Fourth of All Paid Clicks
JANUARY 22, 2013
Product Listing Ads (PLAs) continued their strong growth in Q4 2012, accounting for 14 percent of retailers’ total spend on Google in Q4, a 236 percent increase from the previous quarter. Specifically, retailers spent more than 9 percent of their PLA budget on tablets and smartphones, an 80 percent increase from Q3. In the retail sector, mobile click share increased from 14.3
50 Amazing Mobile Marketing Statistics That Will Move You to Action
JULY 10, 2013
58% of mobile consumers have used their smartphone for shopping while in a retail space. 46% of consumers are less likely to comparison shop when using a company’s branded app. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. 77% of US specialty retailers offer a mobile-optimized website, a 5% increase from 2012.
#measurePR Recap (March 2016): Meet the Measurement Mavens
MARCH 11, 2016
at a retail store that the number of people who walked by window matters. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? measurepr. Sales matter.
Tool Tuesday: Sprout Social Update
NOVEMBER 22, 2011
Twitter Comparison: Ever wonder how you compare to your biggest competitor? Twitter comparison gives you a place to start. I really recommend treading lightly here. actually think the more interesting comparisons here are engagements over mentions, that has the beginnings of an interesting KPI. But for $92/year it wasn’t breaking the bank either. And it shows.
The Fight for the Future of Influencer Analytics
Convince & Convert
AUGUST 19, 2012
Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. Very useful for head-to-head comparisons. Big news last week as Klout announced a significant overhaul of its influencer identification platform. Fair enough. Very easy to use.
5 Ways to Develop a Unique Selling Proposition
Convince & Convert
DECEMBER 3, 2013
One famous retail chain has adopted this practice in an extreme fashion. This serves as a great example of putting your personality into your business in a way that won’t lead to any Mike Jeffries comparisons. 5. strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers.
Is the Financial Services Industry Poised for Market Disruption?
AUGUST 17, 2015
Consumers are using their smart phones to review sites, do price comparisons, take pictures of products and send them to people who influence their purchase. iBeacon technology goes one step further and uses Bluetooth low energy signals (LES) to drive this relevance within customer’s proximity to product within the retail environment. Leaving a bank was difficult. After That was then.
The Most Overlooked (But Simple) Ways to Use Live Streaming Video
MARCH 21, 2016
90% of online shoppers said they find retailer videos helpful in making shopping and buying decisions. new in comparison to UStream and other pioneers). Nearly two million words. That’s the value in one minute of video. Let that sink in for a moment. Now consider how long it would take to write that amount of content. Now add to that the power of live streaming video. Facebook Live.
Welcome To The One Screen World
MAY 21, 2013
According to a recent survey by Adobe , 45% of marketers still don''t have a mobile presence, and this is happening at the exact same time that eMarketer is reporting that 15% of online retail sales will take place this year via a mobile device (sales will reach nearly $39 billion in 2013, which is up over 56% from 2012). By the looks and sounds of the data and the exponential growth in consumer demands for these devices and the content on them, the one screen world is poised to make websites, social media and e-commerce combined look like a joke in comparison. online retail.
Klout and Peerindex – social network loyalty cards?
The Way of the Web
SEPTEMBER 29, 2011
As the comparison between television and radio appearances have shown, for instance with presidential debates, it’s not to say humans are necessarily more accurate – but different. You share your data on frequency of visits and what you have purchased with the retailer, and in return they give you some rewards in savings or additional offers. Empire Avenue: A third way?
Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%
The Realtime Report
SEPTEMBER 10, 2012
retail chains into catalogs of offers grouped by category and price that match the interests and locations of up to 100 million shoppers. This is all based on the company’s relationships with more than 50 publishers–retailers such as Best Buy and Macy’s–which gives Spotzot access to shopper interests and search history.
Marketing Trends for 2011
Blue Focus Marketing
JANUARY 9, 2011
Consumers in greater numbers are using their mobile devices to assist in-store shopping, from browsing retailer websites to scanning barcodes to get product and price comparison information, to checking in to search for deals.”. “It’s all about protecting and nurturing the brand. Writing this post made me think of R.E.M.’s hit song. Advice: ROI? Advice: Win/win. R.E.M.
How Has e-Commerce Affected The Way We Market Products?
The Realtime Report
MAY 26, 2016
The retail world has been revolutionized by e-commerce is so many ways, and not all of these have been changes that were imposed from the top and trickled down. In fact, many companies, producers, manufacturers, product designers and retailers themselves have had to adapt to the way that customers and consumers have dictated the terms with their changing behaviors. Online Living.
The big challenge for social media attribution
The Way of the Web
JANUARY 21, 2013
retailers, in comparison to 40% coming directly, and 34% from search. Is there any way to close that knowledge gap for a retailer, without either largely removing the privacy of a consumer by tracking and cross-referencing everything they’ve ever seen (Which could be a potential end goal for Google and Facebook)? And I have a particular example to illustrate it. Buffer.
What is Market Basket Analysis
Social Media Network Marketing
JULY 29, 2009
In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept). Store-to-store comparison: Understanding the number of baskets allows any metric to be divided by the total number of baskets, effectively creating a convenient and easy way to compare stores with different characteristics (units sold per customer, revenue per transaction, number of items per basket, etc
Small Business Owners Hopping Mad Over Amazon’s New App
Small Business Mavericks
DECEMBER 18, 2011
This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. This is not really comparison shopping, it is more of a search for Amazon by users of the app. Just when you thought you had seen and heard it all, Amazon takes on a brave move to take business away from small business owners. Amazon has released a free app for iphone and smart phone users so that consumers can then go into any brick and mortar business, find something they are interested in, scan the bar code and see if Amazon has it at a lower cost.
Do Your Followers Know the Background? All Yodeling in Context
Convince & Convert
OCTOBER 11, 2013
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Twitter becoming a public company will allow for even more concrete cross-comparison. Jennifer Beechen, WhiteWave @jenbeechen. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now. The RSS feed is: [link]. The lesson?