Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping is the cornerstone of competitive analysis.

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Comparison Analysis How To Sentiment 110

Keyhole.co

MAY 30, 2023

They dedicate their time to study their competitors and outroot them by filling in the gaps. With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage.

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Analysis How To Marketing Price 52

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

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Social Media How To Skills Hubspot 90

Keyhole.co

DECEMBER 7, 2022

Brands get to share quick product updates, new launches, and company information succinctly. In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. What is a Twitter competitor analysis?

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Analysis Twitter How To Comparison 52

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

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Keyhole.co

DECEMBER 5, 2022

But this needs the data-driven and proactive approach of LinkedIn competitor analysis. As mentioned before, LinkedIn is on the professional spectrum of social media sites. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. Why LinkedIn competitor analysis is important.

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Analysis LinkedIn Research How To 52

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

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Social Media Loyalty Reputation Data 110

Sprout Social

JULY 26, 2021

More importantly, you need to know the ideal character count for social media posts. To make your job a little easier, we’ve put together a detailed guide on social media character limits and ideal post lengths. The same Quintly study found that fewer hashtags (between 1 and 10) tend to drive more interactions overall.

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Social Media Module Hashtag Real Estate 145

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. After all, it can be chaotic.

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Social Media Management Social Media Tips Content 187

Mindjumpers

APRIL 4, 2012

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. Here are two charts that show the responses.

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Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You start by listening and gathering information about your brand/s, your company, and your competitors. Content Analysis.

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Social Media Analysis Research Conversation 64

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

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Analytics Social Media Tools Price 179

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now.

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Social Media Reputation Social Networking Hashtag 59

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

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Social Media Social Media Management Sentiment Analytics 97

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

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Report Social Media Yahoo Analysis 145

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Did you know there are 3.5

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Social Media Tools Price Hashtag 91

Mindjumpers

OCTOBER 5, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. I’ve always kept that in mind, especially after I began studying PR.

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Activities Social Media Communities Study 256

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. million in equivalent media over a year.

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Hitwise Study Facebook Patterns 255

Hootsuite

JANUARY 30, 2020

billion people using social media today—more people than there were on the entire planet in 1971. This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. billion social media users (an increase of 9%) in 2020.

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Social Media HootSuite Report Advertising 145

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. You need to know it all.

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Sentiment Metrics Analysis Trends 97

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

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Sentiment Analysis Patterns Price 105

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Also, social media influences users’ behavior in the real world by 7%.

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Social Media Management Social Media ROI Press Release 176

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

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Social Media Tools Sysomos Sentiment 101

Convince & Convert

MAY 2, 2012

Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Social Media for Social Good – A Bright Future.

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Case Study Social Media Study Banking 122

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. This study has shown that a growth mindset can have a positive impact on both personal and professional services. ” “Our company is too small to invest in AI.”

Team 147

Team Marketing ROI Training 147

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives.

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B2B Social Media Case Study Study 190

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

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Proposal Template Templates RFP 143

Net-Savvy Executive

FEBRUARY 27, 2012

Does your social media program include foreign language requirements? Even if your company does business in only one country, you might need multiple languages. We were talking about monitoring Arabic-language social media, and someone pointed out that their analysts know Arabic.

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Analysis Social Media Sentiment Directory 71

Net-Savvy Executive

MARCH 15, 2011

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context.

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Analysis Social Media Radian6 Social CRM 75

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. This study has shown that a growth mindset can have a positive impact on both personal and professional services. ” “Our company is too small to invest in AI.”

Team 148

Team Marketing ROI Training 148

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

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Organization Flipboard Social Media Company 108

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

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Social Media Strategy Guidelines Template 113

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach.

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Metrics Sentiment Analysis Influencer 52