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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Regardless of your intentions, one negative comment or review could lead to a more serious situation that could harm your business’ reputation.

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The Creator’s Guide to YouTube Shorts Analytics

Buffer Social

Here, you’ll find an overview of your channel’s performance, including data on your Shorts. Channel-wide analytics When you visit the ‘Analytics’ tab from the left-hand menu, you’re presented with four tabs in your broad Channel Analytics dashboard – Overview, Reach, Engagement, and Research.

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7 best Facebook analytics tools

Unmetric

Get a complete overview of your user posts on Facebook to see what your consumers have to say about your brand. The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Wiselytics.

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What You Need to Know About TikTok Analytics

Buffer Social

Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then. You’ll see a different overview depending on whether you have a Creator or a Business account and whether you’re logged into your TikTok account on mobile or desktop.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

Monitor your competitors Incorporating hashtag analysis into your competitive monitoring will help you optimize your social media strategy by staying competitive and increasing your share of voice more relevantly. Sprout’s Listening solutions make this process easy.

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