Trending Sources

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

We will continue to do analysis on what titles get our readers to click and take action, but we’ve captured are some preliminary findings. That said, there’s no reason that B2B lead generation materials can’t push the title so that readers are intrigued and want to click. #2 Power Words. What’s the “Wow Candidate Experience?” I’d better download the white paper to find out.

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10 Social Lessons for B2B Companies

Simply Measured

10 Tips for Increasing Brand Engagement on Instagram Download. Here are ten social lessons for forward-thinking B2B companies. 1. This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. Get Blogging. Get Creative.

What Does B2B Social Media Success Look Like?

Webbiquity SMM

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. White paper downloads. Objectives.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. For a niche community, that’s a feat. thanks!

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A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. While both GetResponse and MailChimp are scalable, Marketo specializes in enterprise-level B2B testing. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. He’s not exactly a public figure.

2012 Social Media Marketing Industry Report

Mindjumpers

The respondents were evenly distributed between B2B  (51%) and B2c (49%) to know the opinion of people from both the industries. Other analysis : The report also examines social media outsourcing and how marketers plan on using other forms of marketing. This report is free and available for immediate download until April 19. >> Download the report here.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value. Business.com recently conducted a study that evaluated Social Media activities of those in B2B and B2C. Please!

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Listen Now. The RSS feed is: [link]. Find us on iTunes: [link]. Eric, how are you?

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side. And understand that if that’s the case, you’re not alone.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Things B2B Buyers Want Your Content To Do by Content Marketing Institute. by Social Media B2B.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Crushing the Myth of B2B Social Media December 27th, 2009 |Written By: Jay Baer | View Comments Tweet In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?&# Yes, social media applies to B2B. Re SM?

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. Steps For Awesome B2B Facebook Marketing by Social Media B2B. How To Use Occupational Targeting In Facebook For B2B Leads & Sales by Search Engine Land. ” The solution?

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CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Download this report to learn about the emerging role of social media analysis. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. There really is an ROI in Social Media – I’ve seen it!

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4 Mistakes to Avoid When Revamping Your Paid Strategy

Convince & Convert

In fact, our analysis shows that even for a specific website, the type of content that performs well may change during the course of a day or week or months.” Download our new eBook “Trends in Paid Strategies for B2B Marketers” here. Image via BigStockPhoto.com. For marketers, the most important thing is how much traffic you convert—right?

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. Content marketing is a hot topic. Image credit: Intergage.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create video emails? Create animations? Flowtown. namechk.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. This can be useful both for searching for tags for your own content and for competitive analysis”) and Tweetreach. Mollie Vandor explains in this concise but helpful post how to “download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

This is How You Measure Social Media ROI (Samir Balwani): Samir Balwani offers a nice analysis of how you can calculate social media ROI and suggests some great ideas for the future of social media. David performed an analysis with a video to achieve that level and gives us some really great takeaways. Critical analysis toward the creation of a strategic plan is paramount.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. That often takes the form of lead generation, especially in B2B circumstances. Blogging isn’t free.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. Recent Content Marketing Institute and MarketingProfs research shows us that the biggest content marketing challenge for B2B marketers is developing content that truly engages customers and prospects. That is no longer the case.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. Recent Content Marketing Institute and MarketingProfs research shows us that the biggest content marketing challenge for B2B marketers is developing content that truly engages customers and prospects. That is no longer the case.

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25 Success Tips for Writing Irresistible Customer Success Stories

Writtent Blog

Customer success stories are among the top five most popular forms of content marketing, and 64% of B2B marketers consider them the single most effective form of custom content. Case studies are typically a tool for product research; studies by Google confirm that 62% of B2B decision makers use search as a tool for finding customer success stories. Avoid Jargon. Be Objective.

Social Media Optimization Tools

www.toprankblog.com

Eric Miraglia ‘s Inlink Analyzer is a back link analysis tool based on Yahoo’s Site Explorer that not only counts and displays source links to a particular URL, but it also shows if the source links were bookmarked on Delicious and what keyword tags were used. Majestic SEO is easily one of the most powerful and useful link analysis tools available. link] Fedtech, Inc.

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6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

ProBlogger

At SearchDecoder blog we did an in depth headline analysis looking at the most popular posts of 2013. Start titles with actionable verbs like “Read,” “Download” or “Learn”.  The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly. Ask your friends or followers for feedback.

How to Write a Bare-Bones Content Strategy for Small Business

Writtent Blog

While some B2B companies may find their clients are happy to be interviewed in exchange for exposure, offer to build your customer’s time commitment into a rewards program if they’re initially reticent. 4. Avoiding any in-depth analysis of your content marketing strategy is infinitely worse for your budget and results. It’s so easy to get caught up in content envy. That’s okay.

How Kodak CMO Jeff Hayzlett Uses Twitter

Pamorama

The company is in the throes of repositioning itself as a B2B, and you can tell that he really loves his job. It’s a very worthwhile read — you can download it here. pamorama marketing, life, social media Home About Bookshelf Links Contact How Kodak CMO Jeff Hayzlett Uses Twitter by Pam Dyer on January 21, 2010 Share Here’s a great interview with Kodak’s Jeff Hayzlett in which he discusses his approach to his role as CMO. Social media is a key ingredient in Kodak’s marketing strategy, and Hayzlett is an avid Twitter user. at Creative Disruption [.]

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.), its a prime opportunity to have them share their experiences with friends and colleagues on social networks. How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website?

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

The measurement requires in-depth analysis and A LOT of asking “WHY?” Social Media Marketing ROI – Metrics And Analysis From Search Engine Land: a look at how to adapt currently available measurement methodologies and apply them to social media marketing campaigns. You can download the full report in PDF format. Boss asking about the ROI of your social media campaigns?

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

Pricing is very reasonable, as you can download and use 60 images a year for just $229. Excellent for down-and-dirty competitive analysis. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It’s a good choice for agencies, too.

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Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have   “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? Listen Now. Eric : Yes.

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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. B2B teams tend to be more spread out. When I did an analysis of this, I said, “Think about the evolution of Facebook versus the evolution of Google+.” Very classic B2B. It’s not like you need to avoid it simply because it’s B2B. Listen Now. The RSS feed is: [link].

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. B2B teams tend to be more spread out. When I did an analysis of this, I said, “Think about the evolution of Facebook versus the evolution of Google+.” Very classic B2B. It’s not like you need to avoid it simply because it’s B2B. Listen Now. The RSS feed is: [link].

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Pricing is very reasonable, as you can download and use 60 images a year for just $229. Excellent for down-and-dirty competitive analysis. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. Lifetime statistics, cross-posting, multiple accounts, etc. Smart. implement bit.ly Nifty. Thanks!

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Sphinn: In Depth Traffic Analysis and Advice (Blogging Fingers): Matt Jones takes a look at Sphinn in its early beta stages and gives a lot of interesting feedback. Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. PPC Success in Five Steps (ISEdb): It’s all in your keywords, ads, landing pages , organization, and analysis, but there’s more to the article than what I just wrote!

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out.